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App Development

3 Reasons Why Apps Fail

3 Reasons Why Apps Fail

Naturally, we needed to get to the bottom of it all and we wanted to understand where these apps were going wrong so that I could avoid being one of the 65% and move towards the top 10%.

So we did our dirt; we downloaded a lot more apps; we read a lot more articles; we contacted a bunch of highly successful app developers and put the question to them. This is what we found:

“Most app developers aren’t really sure about what they’re doing… ” OK, not exactly groundbreaking stuff but please let me elaborate.

 

The general population of people don’t know that an app needs to succeed on the App Store. In fact, there are exactly three reasons why apps fail and any successful app needs to overcome these in order to thrive. The 3 reasons are:

 

  • A lack of Marketing;
  • A Monetisation structure that does not work, and;
  • A poor User Experience.

 

The point of this article is to show you each of these obstacles in more detail. Once you understand them better you will see how you can use them to your advantage.

 

Let’s start off by discussing:

 

UX – User Experience
User Experience design is the art of laying out the screens of the app to find the best possible way for the user to interact. In this part of the process, we look at things like button layout and use of colour. We also focus on cutting out the ‘fat’ that doesn’t need to be there and use the right words and icons for buttons to make the experience intuitive and easy.

 

You see, people are both lazy and impatient, and when those two qualities mix it can be hard to keep someone engaged. That makes it doubly important to do a good job of it.

 

In an app development team, there is a person (or a number of people) whose job it is to design the UX. A good UX designer is hard to find and so the DIY mentality definitely does not apply in this field.

 

Monetisation
Admittedly this is a part of the App Marketing process however I like to segregate the two and focus on them separately. Here’s why:

 

Monetisation in itself is a huge subject and deserves a lot of attention. You see, there are a variety of ways to monetise an app, and not all of them work for every app.

 

For example: Imagine launching a social media app and trying to charge users a subscription fee to use it. From memory, Facebook hinted at doing this at one point and nearly lost a quarter of its user base.

 

Being smart with this also means you can make more money from doing less. For example, many app developers don’t use in-app purchases. My question is: What app developer in his/her right mind would ignore using in-app purchases?

 

What’s the big deal? Well, stats show that in-app purchases create on average 40% of an apps overall revenue. So, let me ask you this: As an app developer, would you want to miss out on that?

 

What you need to be careful of is ‘inappropriate use of in-app purchases’. For example, certain apps push the in-app purchases option too hard and therefore lose their users engagement.

 

Before deciding the best way to monetise your app I would suggest that you have a serious consult with an app expert and download some apps to see what the competition is doing.

 

Marketing
Sadly the ‘days of yore’ when an app could be dropped on the app store and make a million dollars at the end of the month, are well and truly over.

 

“An app launched to the app store with no marketing push at all is set up for failure.”
I know that doesn’t seem very motivating but I need to be honest with you. However, hope is definitely not lost. In fact, more people are becoming millionaires from the app store now than ever before.

 

You’re not required to sell your house to afford a good marketing plan, and you won’t need to sell your wife/husband and kids to get your app known either!

 

The good news is that as we move further into the 21st Century, marketing your mobile app is about to become cheaper than chips… however, with this you’ll need to get in quick.

 

The marketing I’m referring to is strictly organic ASO, word-of-mouth and reputation building strategies.

 

Conclusion

Developing the app is only part of the process, and in my opinion, it’s the easier part. The fun starts with getting people to download the app and creating a User Experience that they will actually enjoy.

Article Source: https://EzineArticles.com/expert/Logan_T_Merrick/1499154

 

Market mobile app
App Development

10 Ways to Market Your Mobile App

  10 Ways to Market Your Mobile App

1. App Store Optimization

App Store Optimization (ASO) requires many of the same factors that go into great SEO tactics. Things like keywords, titles, and descriptions play a role in the app store listings, so leveraging the right tool to understand these variables can really set your app for a path to a top-tier ranking.

 

Optimizing the keyword tags in the App or Google Play store can really benefit how your app is found. The keyword field allows you to associate your app with certain terms. The key here is to not repeat or use too many variations of the same word which could be portrayed as spam. A good tip is to conduct SEO type tests to figure out the best keyword tags to use. You should ask yourself questions like “Which words describe my app?” and “Which words are my competitors using?” Once you get a feel for what words work best for you, be sure to be creative in your choices. Being unique could possibly help you drive traffic your competitors aren’t getting.

 

Titles are also an important aspect to take into consideration. Much like a title page for SEO purposes, the app name serves as a relevancy signal that the app store algorithms can pull search results from. Many companies include keywords into their main title to help pull their app to the top of search results within their category. A common mistake is to not include the actual name of the app into the title. The overall goal is to have a strong presence as a brand, therefore people need to know your name and not just what your app does.

 

When you have everything above figured out, it’s now time to write the description for your app. This should not be a painful task. The key here is to keep it short and sweet. You have to keep in mind that when someone is reading this they are not going to spend a lot of time looking at the description on their phone. Leave plenty of white space so that it is pleasing to the reader’s eyes and less cumbersome. Bullet points or asterisks are commonly used to list the benefits of which your app brings to the end-user. Sentences should be broken up with a mixture of long and short (5 words or less) sentences to keep the reader engaged. If you want to learn more, we have previously written extensively on the importance of good keywords in the app store.

 

2. Social Media Integration

Social media integration in an application has been emerging in popularity among many app developers. Giving users the ability to invite others, share gameplay, and view leader boards are a popular and useful aspect for increasing virality. Essentially it is free marketing for your app. When a user shares their recent high score or fitness goal on their social media pages they are then spreading the word of the app to their friends. This increases the number of views and in turn, raises awareness of your application. All of which happens without you lifting a finger. Another side effect from this is that it implements a type of competitive atmosphere amongst friends to outdo the other person’s high score or have a longer run tracked.

 

3. Press Kit

Having a press kit readily available is a proactive move to help expedite your marketing efforts farther down the line. Once you have an established microsite for your application you may get a couple of reviews, but to really market your newly developed app, you need to be able to provide quality material that other people can utilize. If people want to write about you, they may not always have the time to contact you to receive useful materials for them to use.

 

Materials that should be included in your press kit include a high-quality icon of your app along with screenshots of the app in use. These will help expedite those bloggers or journalists that wish to write about your app to have official high-quality visuals that can be used in their articles or blogs.

 

Another essential part of your press kit should be all of your relevant press releases. This helps individuals know the “history” of your mobile app and keeps them in the loop on upcoming updates or other company news. By doing this it will also establish a rapport with your audience because they will have a better understanding of you and your mobile app.

 

If you really want to go above and beyond you can add a company profile page. This can detail your company’s history and your staff. Links to your social accounts are also beneficial so that people can learn more about you and read what other people are saying.

 

4. Forum and Discussion Board Outreach

Identifying where your desired audience or key demographic congregates online is an important marketing aspect to identify. There are many technologies and mobile applications blogs filled with individuals that read and keep up with news on mobile applications. This is especially helpful if your app is designed for a specific group. For example, if your app is designed to assist joggers to track their daily runs, then posting relevant topics about your application on fitness discussion boards or blogs can be beneficial.

 

When reaching out to these forums the key is to not spam the blog with your business. Many blog and discussion boards ban users who post promotional material on their comment sections. Posting beneficial information and answering any questions is a good way to start. After you have built a rapport as a thought leader then you can start backlinking information to your site or post an article about your product.

 

5. App Profiles

When it comes to marketing a new appraising awareness is an important aspect to increase downloads. The creation of app profiles on sites such as Appolicious and others like it is beneficial to do. With these profiles, you can add a description of your app along with a link to the App or Google Play store that allows the user to download it. This is a simple and easy way to increase the awareness of your desired target audience.

 

6. Influencer Outreach

Along with reaching out to forums and other relevant blogs, contacting industry thought leaders or influencers for reviews is another avenue to market your app. Having reviews of your app is good, having a review written by a respected thought leader in the industry and posted on a respectable site is even better. Many of the popular influencers in an industry have millions of engaged followers that read their material daily. So to have a review written on your app by an influencer in the mobile application industry will give you an increased amount of awareness and possibly downloads (as long as you receive a positive review.)

 

You can go about this by identifying them (you already know who they are) and contacting them about a potential review. You can provide a promo code or demo to access your app for free. This is where the press kit would come into play. In your request you can attach your press release with all the relevant information we talked about above, therefore accommodating them with all the information and resources they may need.

 

7. Social Media

It is no secret that social media is a popular medium and can be utilized as an effective marketing tool. Creating pages specifically designed for your app on all social media channels is something that is strongly recommended to really engage your target audience and see their discussions. With a plethora of possible outlets that include Facebook, Twitter, Instagram, and YouTube, to name a few, you have access to a vast population and you have the ability to find which ones work best for you. Keep in mind that these pages should complement your overall company social accounts. Just like the app store, make sure your company name is on these social pages so that you increase your overall brand awareness.

 

Managing these accounts is another aspect of social media. Making sure you devote time and effort to monitor your different pages is crucial to really benefit from social media. Think of it as a window into viewing your consumer’s thoughts and concerns. The better you monitor and all the comments and questions the better you can learn how to improve your product which in turn will increase brand loyalty.

 

8. Teaser Campaign

Whether it be creating hype over a potential release date or providing an incentive with a promotional campaign, a teaser campaign is a good way to get your audience excited and engaged. This can be done as simple as producing a short teaser trailer paired with a “Coming Soon” animation on your microsite. If you have the resources you can also run a promotional contest or giveaway. To manage this you may even collect email addresses to keep people informed on updates. The more people you drive to your site and social media accounts the bigger the engagement and therefore building a community of followers.

 

9. Set Up Google Alerts

Setting up Google alerts can be beneficial to track what people are saying about your product. This beats visiting each individual site separately to see if there is a new review of your app. These alerts can also help you research the app industry or competitors. Instead of doing extensive research across different sites to keep tabs on your competitors, you can simply set up an alert to advise you when any relevant news surfaces about your search query. All this information is easily emailed to you with the latest relevant Google results (web, news, etc… ) based on your queries.

 

10. App Discounts

Lastly, individuals like to get things for free or for a discount. By providing discounts on specific days related to your application is a good way to get your followers engaged and excited. The key is to be creative. For example, if you have a zombie-based mobile game, a good time to provide a promotional offer would be in October – around Halloween time.

 

There you have it. A complete top 10 lists of ways to market your app. Of course, there are hundreds of potential ways to market your mobile app, however, this is a solid start. Stay tuned for more updates to come on how to get the most out of your mobile marketing efforts.

 

Learn more about mobile application development and marketing: https://www.elula.online/services/elula-apps/

 

Article Source: https://EzineArticles.com/expert/Sean_Killian/1645748

 

Application
App Development

10 Benefits Of Having A Mobile App For Your Business

10 Benefits Of Having A Mobile App For Your Business

Custom mobile apps are growing in demand, according to mobile app design services, some 75-80% of business owners are showing interest in having a mobile app for their business. Although they help to improve the statistics of the business partially, their need is understood by most business owners. Below are some of the essential benefits of having a mobile app:

 

1. Increase in ROI – A mobile app contains diverse functions and provides a comprehensive picture of the functions available in a business. This would help to attract the app user to get in touch with the employees and ordering the product or hiring the service offered in the app. An effective mobile application can bring the Return on Investment [ROI] in no time and increase the profits tremendously.

 

2. Scalability – The difference between regular apps and business-oriented apps is the extent of scalability. While the regular apps can only handle limited resources, the business apps can handle any kind of load and the app can be improvised if there is a need to increase the speed of processing.

 

3. App data – A custom application made for a specific business is created in such a way that no data can be stolen and it has a strong data security system. For instance, a professional mobile app design service takes into consideration the depth of the business and how to preserve the data in private servers to avoid theft. Further, there is always back-up for the data and the business owners can be relaxed about all their app data.

 

4. Software integration – While regular mobile apps work with the existing software available in the market and run erroneously when new updates are required, the business apps get integrated with the business software and are devoid of errors.

 

5. Maintenance – Professional mobile app design services would provide their clients with a custom business app that is easy to control. It enables the app to run independently of the design services, which is a great way to avoid discontinuing the app due to the disinterest of the developer.

 

6. Customer relationship – The major advantage of a custom mobile business app is that it helps to improve the customer relationship in a great way. Each update on the products and services will reach the customer directly; in addition, the company can receive the feedback of the services from the customer through the app.

 

7. Client data retrieval – Mobile apps can help in business expansion by retrieving the data of new clients. This can be done with the help of forms and surveys in the app, which helps to collect the information.

 

8. Project Access – A custom app helps the business owner to have access to all the data anytime and anywhere. Moreover, it is possible to synchronize the mobile application with the desktop so that all the tasks, documents, etc. can be downloaded or exported as desired.

 

9. Project management – Custom business apps can provide the statistics of the project in focus and remind of the deadlines. It is possible to send reminders and updates to the employees or the app users with simple notice.

 

10. Recording digital files – Mobile apps have the capability to record digital files from the phone and sent them to desired locations. This feature can be accessed only by the app owners and they can send the information to any remote location to ensure the idea is developed. This feature would help in increasing accountability and improving the services to the customers.

 

As you can observe, the benefits of hiring mobile app designs are immense and a business owner can find visible profits in no time. However, before selecting the mobile app design services make sure they can provide all the high-quality features mentioned above.

Article Source: http://EzineArticles.com/9373749

Apps
App Development

Mobile Apps For Business The Power Is in the PUSH

Mobile Apps For Business The Power Is in the PUSH

Thinking about launching a Mobile App for your business? If not now, when?

 

Now is the time to ride this wave of opportunity.

 

We all know as Entrepreneurs and Business Owners that in order to stay competitive in today’s marketplace, you need to position your business to take advantage of emerging trends. Mobile Marketing is NOT in the future, it’s NOW!

 

Did you know that statistics show mobile consumers have their phones or mobile devices within 3 feet of them 23 hours a day? Just think about the opportunity you have before you to have YOUR business on your clients or prospects mobile device 23 hours a day / 365 days out of the year? Now that my friends are what I call OPPORTUNITY! I don’t know any other marketing medium that has the same power to instantly get the attention of your target market.

 

What do you think the average response or open rate is today with email marketing? Unless you have a super responsive and active list, you will only see 4% – 9% open rates within the first 24-48 hours of you pushing the send button. Mobile push or text messages are seen and opened 97% of the time within the first 4 minutes. Now that is impressive! Just think about your own mobile behavior, or heck just look around you.

 

Consumer expectation is that every “Brand” has an app they can download and access on their mobile device.

 

We are often asked the question, “Why should I have a mobile app?” Here are just a few reasons why you should have one:

 

  • Builds customer loyalty. Everyone likes to feel included in something special, so make customers feel like VIPs by offering discounts, coupons, and promotions just for using and downloading the app.
  • It creates a viral buzz. Encourage customers to use the mobile app to quickly tell all of their friends about the business using the built-in sharing capabilities of Facebook, Twitter, LinkedIn, your blog, SMS, and Email.
  • Grow customer lists. A mobile app can gather names and email addresses from directly within the app and easily export them into the top email marketing campaign services to be used in additional emails.
  • Get instant feedback. Mobile apps allow customers to leave feedback on fan walls, share photos, and send comments in a variety of ways.

 

What is an App? An App is an application that has to be downloaded and installed on a mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, and the Android Google Play Market in order to find and download apps for a given operating system. An app provides an interactive engagement with users and works more like a computer program than a website.

 

The app may pull content and data from the Internet, in a similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection. It is expected that by mid-2012 more people will be accessing the internet on their mobile devices than on PC. With that in mind, it cannot be emphasized enough the importance of having one’s business or service seen properly across all the different mobile platforms otherwise you will lose business. What better way for your business to stay in touch with your customers than with your own customized mobile application!

 

Do you have clients and customers that you want to communicate and stay in touch with? If so, what is the best way to do that and get responsive results? The clear choice is through Mobile Apps.

 

I’ve put together my top ten tips to ensure your app success:

 

1. Determine your Objective

Are you looking for sales, brand awareness, social media engagement or to stay in constant contact and in front of your clients and prospects?

As Entrepreneurs and Business Owners, it’s easy for us to get distracted and become overwhelmed with all our responsibilities and otherwise great ideas. Be sure when developing your mobile marketing strategy that it aligns with your core message, and resonates with your viewing audience.

 

2. Integrate Social Sharing Features

We all know and understand the power of social engagement, and social sharing features of our information. All of your social sites can be integrated into your Mobile App which will ensure and increase your brand awareness.

 

3. Keep Your App and its content up to date

Just as important as updating a blog, your app must be updated with relevant and engaging content. You need to keep the end-user engaged, or just as quickly as they downloaded your app, they can remove it.

 

4. Integrate interactive and events features

Provide up-to-date information about all of your business events and specials by creating an events calendar. Whether you conduct live events or virtual events online, you will want to keep your new users engaged and in-the-know of what you’re doing, where you’re doing it, and how they can participate. We are social creatures by nature, and want this information available at our fingertips..literally!

 

5. Create Loyalty / VIP Programs

You will want to incentivise your subscribers and give them a reason not only to download your app, but to also keep it on their mobile device. It’s very simple to create Loyalty or VIP programs, and your clients and prospects will LOVE you for it.

 

6. Develop an effective Mobile Marketing Strategy

It’s not if you build it they will come… You need to prepare your marketing plan prior to the launch of your new App in the App Stores. This will include, but is definitely not limited to:

  • Be sure to send an email notification to your subscribers with URL links to the Apple and Android (Google Play) Marketplaces. So they can download it. Don’t forget to incentivize them in some way for doing so!
  • Create QR Codes that link directly to your App (QR Codes are 2-dimensional black and white squares that contain a url or specially coded message that your phone’s camera along with QR Scanner Software will decode for you.)
  • Social Network promotions… oh this can be a great tool!!!
  • Keyword research for your App is just as important as for your website. As you build your App or have a developer do it for you, determine what your keywords will be as well as the description for your App. These are both extremely important as they are two of the more permanent features of your App and will immediately assist you in generating new clients and leads when done correctly.

 

7. Create Raving Fans

It’s very important to create an opportunity for your App users to feel as though they are part of your community. Remember the Social Sharing feature? Well, this is just as important. What if at your next event, you gave your App users the ability to upload their photos from the event, or even write on your App fan wall? We have seen it time and time again on Social Networks how important this is, in fact, it’s a must!

 

8. Track your progress with in-App Analytics

You want to be sure you have a way to track the downloads of your App in the App Stores/Markets. Tracking the number of downloads is important as you prepare for future promotions, as well as revenue streams from advertising opportunities. The more downloads you have, the more valuable you are to advertising partners. This is a great way to help monetize your app!

 

9. YES… The Power IS in the PUSH!!!!

Here’s the most important feature of all… PUSH Notifications! This is very similar to sending out an email notification but is much more effective. Remember you will have a 97% open rate within the first few minutes of sending it. You can send out notices immediately, or schedule them to go out on a particular day, and time you set.

The push notification will show up on a mobile device just like a text message would. These are delivered to everyone who has downloaded your app on their mobile device. They are displayed on smartphones and iPads/Tablets. The message will be displayed on the home screen of the phone or tablet literally the moment you press “Send”.

One word of caution though… Do NOT overuse the Push Notification feature. This can be interpreted at SPAM, so please don’t abuse it. Treat your new App Subscribers just like you would your email list and provide value first, then create the hunger and desire for your products and services and the sales will naturally follow.

 

10. Promote, Promote, Promote!

Once your App is completed and published in the App Stores, you will need to get busy promoting your new marketing tool! Your app will not download itself to other mobile devices, so you will need to be proactive in the marketing and promotion of your new App. Now is the time to get in front of potential clients and customers.

Enrol the help of marketing partners to promote your new App, and yes even your friends and family, and most importantly don’t forget about your existing client base. They are already your RAVING FANS!

 

 

In order for your App to be successful and provide you with a great new way to market to your audience, you must be willing to follow the steps listed above.

Don’t forget the golden rule of marketing: People buy from People, and those they Know, Like and Trust! Having a mobile app for your business will help expand your “Brand!”

Isn’t it time to share your expertise and reach your mobile consumers before your competition? It’s your responsibility to make it easy for them to connect with you!

The possibilities for your Mobile App are endless. Contact Elula Apps for a DIY app or Custom build.

 

 

 

 

 

 

 

 

 

 

 

Mobile Apps For Business – The Power Is in the PUSH
By Dana L Dunn

To find out more about Mobile Marketing Solutions for your business, or to contact Dana for a no cost consultation, please visit [http://MobileMediaImpact.com]

Article Source: https://EzineArticles.com/expert/Dana_L_Dunn/1378495

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App Development

Native web Or Hybrid App Points of Difference

Native web Or Hybrid App Points of Difference

Before making an investment decision over mobile apps, businesses have to decide between native apps, hybrid apps, and web apps.

 

Here I aim to define and describe the differences between various app categories not only for business owners but also for an app developer!

 

Which app is best and what are the major points of difference between the three?

 

Native Apps

They are installed in the device from an application store (such as the App Store, Google Play) and show up on the device as icons. They remain with the device and utilize the device features such as the camera, contact list, accelerometer, GPS, etc.

 

They are designed and coded to cater to one platform (for a specific device). For instance, iPhone apps are coded in Objective-C and the android apps are coded in Java. Coding apps in this manner helps users to have a responsive user experience and apps are able to integrate standard operating-system gestures or new app defined gestures.

 

Native allow push notifications to be used by the business for real-time information for the users. They keep on functioning offline and can use the device’s alert system. They function in accordance with the design and standards of the platform (either android or iOS) which leads to customer satisfaction.

 

They are platform-specific (an iOS app will not work in an Android platform) due to difference in coding language. A business that seeks to develop an app that is operational in both the platforms would be expensive as it would require creating two different versions(for both platforms). Depending on budget, investment decisions can be made to develop an app for a single or multi-platform option. Examples are Angry Birds, Shazam, etc.

 

Mobile Web App

They are mobile-optimized web pages that are not actually apps but websites. They resemble a native app in look and feel and are ideal when the objective is to make information or features available over a mobile phone and developing a native app is not a viable option financially.

 

Coded in HTML 5, they run on a browser, and users access them just like normal web pages. They provide the option of installing them on the home screen as a bookmark.

Many websites use HTML 5 to turn their web pages into a web app for users which can appear as appealing as a native app. Example being the mobile-optimized web pages of news websites.

 

The web app has limited functionality and generally requires an internet connection to function. Users can easily forget them unless they run as a constant reminder on their home screen. They do not feature any app marketplace. With huge daily traffic in the application stores, they miss out on the potential to be discovered as compared to a native or hybrid apps.

 

Hybrid Apps

Hybrid apps are a combination of native and web app and are downloaded from an App store. Faster and cheaper to develop than the native, they are better than browser-based web app.

 

They are developed using web technologies which are compatible across multiple platforms and are coded in HTML 5, CSS, and JavaScript. However, for enhanced user experience, sometimes specific native code is also used. Tools like PhoneGap and Secha Touch enable cross-platform designing and coding, by using HTML.

 

Organizations go for hybrid apps to make their presence in the application store without making a significant investment of money or effort in developing a separate application.

 

However, if the company wants to go too close to a native design, the cost and coding effort would rise to make the development difference between a native and hybrid app insignificant. Examples of hybrid apps include Facebook, LinkedIn, Banana Republic, etc.

 

Which to Choose

The decision to choose a category of app entirely depends on the client’s need – the best return to his business based on user requirements. If the primary requirement of the organization is to provide content for its readers, a responsive web application would be better. On the other hand, native app would be advantageous for task completion.

 

A user can decide upon a category depending on the application’s compatibility with device features, need for offline/online task completion, speed factors, ease of maintenance, dependability on platforms, content limitations, ease of installation, and fees involved.

 

Maintaining a web app is much simpler both for the user and the developer as it involves maintaining web pages while native is complicated as developers need to code the same information for multiple versions across different platforms.

 

Application stores pose various limitations on the content and design of the application with variability in the subscription cost. Web apps, on the contrary, are free of content censure and less taxing in terms of cost and time. Hybrid and web apps are comparatively cheaper to develop than native.

 

If the client’s priority is enhanced user experience compatible with a specific platform, in which a lot of apps are available, it is best to develop a native app. At the same time, even web and the hybrid app can provide a good user experience with variation in graphics and visuals.

 

To conclude, native, web, or hybrid apps are all tools for a mobile user to satisfy variable needs and requirements. There is no specific solution as each category of app has its own strengths and weakness and going for one of them depend on the client’s unique need assessment.

Article Source: http://EzineArticles.com/8940990