Elula Application
App Development

Advantages of Smartphone Application for Businesses

Advantages of Smartphone Application for Businesses

With more smartphones being sold than laptops and computers, the smartphone application market is also witnessing a boom. When you want to expand your business, you have to explore the new regions and smartphone application will help you with this task.

With more smartphones being sold than laptops and computers, the smartphone application market is also witnessing a boom. More and more people are approaching to smart apps market to be technically updated and upgraded. It is not just college students, school students or techno freaks looking for these smart applications, even the businessmen belonging to both large and small organizations have realized the importance of these smartphones for businesses. Let’s explore some benefits of smartphone mobile applications for businesses:

?    With the help of smartphone applications, you can check emails received from your clients, make modifications in Word and Excel documents, and can even reply to your friends on social networking sites, all together. Thus, smartphone mobile saves your precious time by equipping you with quick multitasking.

?    In the present time of Facebook and Twitter, social networking has not merely remained a means of connecting with your old friends, it has emerged as crucial means of promoting your business and increasing your links as well. There are many smartphone social networking applications available in the market which are meant only for businesses men. These application helps to increase popularity as well as the productivity of their business.

?    When you want to expand your business, you have to explore the new regions and smartphone applications will help you with this task. Your smartphone assures that you never get late for an appointment, even if you have landed in a completely new area through global positioning software. Most GPS software alert you of major traffic delays so you can turn towards a less-trafficked route.

?    There are few smartphone applications that can be easily synchronized with your desktop. Thus, you can access your desktop through these smartphones and can share crucial files, folders, and presentations with your business partners and clients while on the go.

?    There are certain smartphone applications that provides you the opportunity to submit and review online reports. Thus, you can keep track of credit card statements, receipts, and other business expenses.

?    When you are stressed in your business hours, your smartphones will also become your best entertainer. You can enjoy music, video, gaming and can easily install any advanced smartphone application available in the Android market.
ThusHealth Fitness Articles, the smartphone application is a new cutting edge means of empowering your business and increase its popularity as well as overall productivity. the overall smartphone application is best for business.

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Application software
App Development

Searching for new HR Application Software, How Many Vendors Should You Review?

Searching for new HR Application Software, How Many Vendors Should You Review?

Reviewing too few systems is actually one of the most common mistakes I have seen HR professionals make when researching HR application systems. There are a large number of HR application systems on the market today.

We have almost twenty of the leading HR application providers currently listed on CompareHRIS.com.  A large number of strong vendors make it that much more likely that you will be able to find an HR application system matching your specific needs and budget. Unfortunately, a large number of strong vendors also seems to complicate the entire process.

I recommend starting your search with six to nine HR application vendors. From these, you will want to eliminate as many as half before starting the demo process. You should be able to eliminate half the HRIS vendors based on a few high-level needs, which might include a specific budget range, the desired platform, a specific system you will need to interface with or specific capabilities. Save yourself and the vendor time by pre-qualifying the vendors you will invite in for a demo. On the first call, let them know your budget range and high-level needs.  If they can’t match these high-level needs, there is no reason to go forward with a demo. This process should cut the number of HR systems you will review down to a manageable three to six vendors.

Upon completing the evaluations, it’s likely that your list of prospective vendors will drop to between two and three vendors. From here, you will review proposals, check references, and determine which offered the greatest combination of features and ease of use to meet your company’s individual needs and budget.

As a general rule, I believe that the more systems you evaluate, the more likely you are to find a system matching your company’s specific needsScience Articles, requirements, and budget.

Source: Free Articles from ArticlesFactory.com

App Development

5 Types Of Applications That Can Shape The Future Of Apps Development

5 Types Of Applications That Can Shape The Future Of Apps Development

Building an application for your business is a big decision to make and for that matter, it is important to understand the market of application and then go for it. here are some examples of booming application types that can help build higher app revenues.

Developing an application is right for your business and there is no doubt about that. But, if you are new to this whole start-up thing and are looking for potential markets to tap in, then you are at the right place. The application development lifecycle has gained momentum with innovations and technologies converging to create a seamless experience for consumers.

Though you will do your market research on the type of application you would like to develop, here are some insights on the one which is already a hit. But, before we get to it let us know why applications have become such an important piece of the trade for enterprises and entrepreneurs.

The global mobile apps market will grow by $164.53 billion during the 2019-2023 forecast period. The growth momentum will accelerate throughout the forecast period and the compound annual growth rate (CAGR) will remain at 18%. Global mobile app store revenue is set to surpass $122 billion in 2019 with a CAGR of 29%. This is the kind of data that gives you the push to build apps that can attract good business.


1.Marketing and Advertising apps:

Advertising and marketing on mobile phones have increased to astounding levels. According to a report, 60% more apps make more money through in-app ads in 2019. The landscape of advertising has been changed by mobile-first strategies by the firms world-wide. Ads are part of every application these days and even mobile OS are using the floating and pop-up ads to monetize.

Content marketing has taken a new form through the mobile-first strategy, with platform capabilities, expanding to the smaller screen size of mobile. Content marketers are now using the medium of applications to promote their content. It is evident with an investment of $250 billion investment in digital marketing by these firms.

There are also video ads and other mediums on mobile that are gaining traction. You can choose to develop applications that can promote products or content-based applications that can monetize through the publication of other website’s content on your application.

2. Gaming apps:

Humans are crazy about their games and mobile is no exception, the gaming industry has seen a total transformation by switching over to the mobile realm. Gaming metrics have changed and evolved into a more inclusive spectrum. Games with simple gameplay are the latest trend in gaming and are redefining the gamers community.

The market share of consumer spends on mobile games is set to cross by 60%, which is more than any gaming platform. Growth in the hyper-casual gaming has been driven through advancements in multi-player mechanics and cross-platform capabilities of the gaming apps. Simple games with more consumer engagement can attract more customers for the publishers, who are looking to monetize through in-app purchases and ad banners that often appear on games.

Gaming consoles are on the verge of obsoletion, with mobile gaming rising to the market and with the innovations like wearables, IoT(Internet of Things), Augmented and Virtual reality, etc. the gaming on mobile has been more interesting and exciting for the users than ever. So, creating a gaming app for business is not at all a bad idea.

3. Streaming Apps:

Imagine spending every 10 minutes of an hour on your phone looking at some video streaming. Sound like crazy stuff right? But, this is a real statistic. An average person on earth spends about 7.5 hours each day on listening, reading, watching, posting, etc.  on several media platforms, with 10 minutes of every hour spent consuming media across TV and the internet from the mobile in 2019.  This is the scale of streaming apps.

Total media consumption by people over the streaming apps is set to increase by 110% by the end of 2019. However, it’s a crowded space with players wanting to be the best with their content and a similar pattern can be seen on cable TV. As a result, the curse of piracy has seen more followers due to the requirement of decentralized multiple subscriptions. With this type of competition and players in the market, we can see some partnerships in the future among them to ensure quality content.

4. Technology Apps:

There are applications on the mobile today teaching technology and innovations. Today, firms are looking for more exposer of their employees towards technologies and innovations and app development firms are capitalizing on this idea. Think if you can hire node.js developer from the ease of your drawing room sofa for your next project. This is the kind of ease of business that is provided by such tech-apps.

Every single app right from video editing to photo editing, app development apps to tutorial apps are all tech-apps that are reshaping the application development paradigm. There are apps for developers to learn programming and other tech-related courses.

5. Fashion and Beauty apps:

Fashion and beauty markets have now gone mobile as much as it may look bizarre, it is the truth of today. Both these markets are physical and yet are now a prime at the digital front. The global online fashion market is expected to reach $765 billion by the year 2022, an expected increase of $281 billion or 58%. This shows that the online fashion and beauty industry has seen a soaring rise in recent years and this is optimized through mobile applications and products dedicated to mobile users and customers.


Choosing the right type of application for your start-up can be a challenging task. One has to do extensive market research and market surveys to identify the true potential of a market and then choose a particular type of application. An entrepreneur should make sure to understand the true problem of target users and then define the problem.

The definition of a problem will help them to decide the application type, its infrastructureFeature Articles, business model, and platform for the deployment. Everything will follow after the selection of the application type and this is where every entrepreneur should be careful.

App Development

Top Mobile App Development Platforms For 2020

Top Mobile App Development Platforms For 2020


Now, without stretching much time, let’s jump quickly to the various mobile app development platforms:


Here are top mobile app development tools


  • Appery.io

Appery is one of the most famous cloud-based mobile app development platforms which is really helpful for Android apps development as well as iOS too. It also consists of  Apache Cordova (Phone Gap), Ionic, and jQuery Mobile with access to its built-in components.

There is no need to install or download anything as this platform runs in the cloud so it is easy to start as well. Here you can find a visual editor having a drag and drop features which is helpful to build the UI. Apery can auto-generate the code or any components you drop in. you are required to get connected with any of the API in order to use it in your app, then add on a cloud database as well as a backend to your app so that you can store data there.

Apart from this, you can add the Apery plugin catalog in order to expand features as well as to create your own customized plugins in order to use them in your apps.

Price: Plans start at $60/month for Pro, $135/month for Team, and custom pricing for enterprise solutions.


  • Appy Pie

Appy Pie is one of the most famous app development software and this company belongs to India. This software is really interesting and helps you to build mobile apps of websites for free. This is one of the major reasons that it is very popular among all.

Talking about its starting price, it could be said that pro-plans for native apps start at just $15 per month. This platform offers different types of industry-centric templates like dating apps, church apps, restaurant apps, SMB apps. These templates are really easy to use as you just have to choose a design, add features, publish. You can check the step-by-step guide on how to build an app in Appy Pie.

Pricing: Basic for $15/month, Gold for $30/month, Platinum for $50/month.


  • Mobile Roadie

Mobile Roadie is one of the most famous platforms to create apps and support to create and manage iOS and Android apps. Additionally, the building process on this platform is really visual. This platform is highly user-friendly and communicative in a way as it supports all media types, with automatic importing of RSS, Twitter, or Google News keywords as well as auto-updating fan wall so that you can communicate with your users on time.

Here you can have the option of previewing your app properly through Mobile Roadie’s back end like the app is live and users are using it. You can also get guidance through the App Store submission process and will check the quality and appropriateness of your content.

Apart from this, in this app builder, you can also find out the option to send push notifications. This platform can support multiple languages like ML, JSON, PHP, CSV, and HTML so that you can put data in a variety of formats. So, in a nutshell, it could be said that  Mobile Roadie seems a better fit for a brand or service, rather than the product.


  • Bizness Apps

This is a little different, amazing and advanced platform as compared to other app building platforms. This platform mainly focuses on small and middle-level companies. This platform is really the best choice for marketing agencies, restaurants, beauty salons, real estate agents, etc. apart from this, you can get features like coupons, scheduling, geographic directions, service reviews, and loyalty programs.

Additionally, it also provides features like the neat visual editor, multiple integrations (including 3rd party services), m-commerce features, music, and video players, GPS-based directions and notifications, shopping cart, etc. Apps made with Bizness apps also go long-life and the reasons behind this are obvious.

Pricing: $250 per month (paid annually), $299 per month (paid monthly), plus a single-app plan for $99 per month.


  • Gamesalad

Gamesalad is also one of the most famous mobile app development platforms with the help of which, you can create games for multiple platforms like iOS, Android, HTML5, and macOS. There is no need of having any programming knowledge as it is having a drag and drop interface with the help of which, you can easily get started. Through the building process, you can also learn computer science here.

In this platform, you can have two platforms, one for educators and another for developers. With the help of both of these app platforms, you can create a game without the need for any like of code.

Price: Pricing available upon request for developers and educators.


  • Good Barber

This app building software platform helps for creating native apps like (iOS/Android), app  HTML5, but its main focus remains on progressive web apps (PWA). It offers a variety of themes like social networking, chat, geofencing, customization possibilities, push notifications, many plugins. Apart from this, it offers various types of app management options, for example, a CMS, audio/podcast features, event listings, user profiling, sharing/comments section, mCommerce integrations, etc.

Pricing: Free 30-day trial, Android app for 32/48 Euro per month, iOS app for 96 Euro per month, Unlimited native apps for 200 Euro per month.


Final words

So these are some of the mobile app development platforms which offer different features and functionalities. All differ in their price range too. Now you can choose which platform suits your mobile app.

Now, it’s your turn to get these types of mobile apps developed and make your 2020 more blessed. And for thatFeature Articles, You are required to contact the best mobile app development company in order to develop your desired app.

Source: Free Articles from ArticlesFactory.com

App Development

The Story behind Application Crashes

The Story behind Application Crashes


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Typically, an application may crash when it tries to perform a task that is not allowed by the operating system it is running on. This usually leads to a sudden exiting from the app, restarting of the app, and in some cases crashing of the device.


So what is the reason behind this unpleasant event?

There may be a number of reasons why an app or an OS might crash. A software code written by highly skilled developers of a software development company has a lesser probability of crashing than a code written by an ordinary programmer due to the sophistication and planning involved in the whole SDLC process.


For mobile applications, the frequency of app crashes also depends on whether you’re using Apple iOS device or an Android phone. Although studies have shown that iOS crashes are more prominent than the Android ones with iOS 5 topping the charts, it is not a clear indication of which operating system is better to use. Another advantage of android application development is that it allows the feature of auto-update on its apps unlike in Apple’s devices where you have to look out for each and every new update in order to keep the apps from crashing.


App crashes take place mostly because of the following reasons:

·        Hardware problems like camera or GPS services

·        Problems in internet connectivity like sudden connection failures

·        Memory issues: App trying to access memory location for which it does not have permissions

·        Trying to execute invalid or unauthorized instructions

·        Analytics and advertising systems used by developers can also cause malfunctions.


So it’s clear that crashes happen due to a mixture of hardware and software related issues. As newer versions of an operating system are released, developers have a daunting task of testing their developed application on all versions before sending it in the market.


If an app has a bug, there isn’t much you can do to make it work. However, there are a few precautions and after crash measures that can be taken to avoid the mishap from happening again:


·        Reboot Device: Switch off your phone, tablet or computer and restart it. Also restart the app. This can sometimes solve the problem.

·        Delete application and re-install it. Incase there was a problem with the installation, the app should work now.

·        In case of an OS crash, try restoring your device. This will do away with unwanted applications which have been installed without your knowledge, and make your device fresh.

·        Since most crashes are memory based, you might need to reduce the number of applications installed on your device in order to make it work properly.


What we need to understand is that these are computing devices running codes and henceHealth Fitness Articles, are bound to fail in operation sooner or later but systematic and error free programming can greatly decrease the probability of crashes

Source: Free Articles from ArticlesFactory.com

App Development

Jump Into The World Of Apps

Jump Into The World Of Apps


Smartphone apps are a world in their own. They let you explore exciting new things on a small phone or tablet screen. Many of these apps are so addictive that they keep you hooked for hours without you realizing it. If apps can do so much, why not try making one on your own? Yes, you can do it!

Designing apps is no rocket science. All you need is a creative mind and some basic technical skills. In fact, templates and step-by-step app design tutorials have made making apps so easy that even a person with no programming knowledge can do it fairly easily.

But if you want to design like a professional and know the nuances of the domain, learning to design apps from a good school or institute will do wonders for you. From entertainment to social booking to business help, there is an app for each of these things. You can make apps on whatever your niche is, after learning the art of app designing. Once you become an expert, you never know when an app designed by you becomes the next big thing in the smartphone or tablet app market.

The process of creating apps may differ slightly on the basis of the platform you are designing for. Some popular platforms that dominate the app market are:


Apple makes excellent tech-toys for gadget lovers, and equally cool are its apps. Apps for both iPhone and iPad do great business. When it comes to the iPad, book reader apps are very common owing to the design of the tablet that makes it really convenient to read. Game apps continue to be a hit with both the gadgets.

The majestically big iPhone 5 has unique apps that completely utilize the pixels of its large screen. Google Maps, and camera apps will work exceptionally well for the iPhone 5. So if you are designing keeping the iPhone 5 in mind, doing an app that utilizes the phone’s high resolution should be the best choice.


Android apps are implemented in Java, a popular programming language that is easy for new users to learn. A mastery over Java and a course in Android app creation can make you an expert designer of apps. After you have completed making an app, you can release it for public use – either available for free downloads or for some nominal charges per download.


Google apps are particularly known for their business and corporate planning products. Voice, chat, and e-mail services from Google are also everywhere from computers to tablets to Smartphone’s. Designing an app for Google may mean serious business and excellent outcomes if you succeed.

General Tips for Releasing Apps

Surveys have shown that iPhone and iPad users are more likely to download paid apps than are android users. Android phone apps tend to get more popular if you release free versions of them.

So get going and learn some tricks of the trade. App designing whether it is for Apple, Google, Android is fun to learn, easy to implement, and will prove to be a very fruitful career option in the days to come.

Article Source: http://EzineArticles.com/7325341

App Development

What Is an App?

What Is an App?


Technology has taken some big leaps over the past decade or two. From the invention of the PC to mobile phones everything has revolved around the technology found in these devices. Over the years they have helped make our life’s easier and enable us to do tasks quicker, well in most cases they do.

The first mobile phones were ridiculous, they were not practical and far too expensive as well as heavy. Nowadays people are walking around with miniature PC’s in their pockets. The capability of the devices we use today probably would never have been dreamed if it was not for the amazing minds behind them.

These amazing minds have opened up a whole new world in communications, software development and many more sections in the industry. One of the newest and exciting things recently to take the world has been mobile apps. These apps have a wide range of uses, from games, to ordering, positioning, music, video and many more uses.

Let’s go over the different platforms and devices you can find these apps first and then on to some apps. Knowing which device and platform are the best is a difficult thing to choose. Many people will have their own personal preferences. Here are a few of the devices available today.

  • iPhones – the most recent one being the iPhone 5
  • iPods
  • iPads
  • HTC
  • Nokias
  • Samsungs
  • LG
  • and many more

Each of these devices has the capability to use the app of all different types. Some apps are made free by the developers and others will have a small price on them.

Now we know what such devices are able to use these mobile apps we can go into a bit of detail about what an app is. An app is basically a software program designed specifically for mobile devices. Using many different types of programming languages you can make a very wide range of different types of apps.

Apps could be in the form of a game, for instance Angry Birds, this is a game app. It became such a popular app that they have made many variations of the game. Another popular game app is Temple Run where the general idea is to avoid the obstacles, collect coins, avoid getting caught by the monkeys chasing you, and not to fall off the path you are running along. I have played both of the game apps and thoroughly enjoyed them.

Another type of app you could use is a social media app, for instance the Facebook app. There are around 800 million active users of Facebook’s social media site. A large number of them will most likely have the mobile phone app so they can keep in touch with their friends and post updates about what they are doing whilst on the go.

There are also entertainment apps if during the day you find that you have some time to kill, you can find entertainment apps that update you with the latest celebrity gossip, show you how to play a variety of drinking games and even a whoopee cushion app to try to trick people with. Mobile Entertainment apps can keep you occupied for hours and hours given the large number of them available on the app market today.

There are several other types of apps like Calculate/Utilities, News Apps, Productivity apps, Search Tools, Sports Apps, Weather Apps, the list is ever-growing as people keep coming up with new ideas for apps.

Article Source: https://EzineArticles.com/expert/Ben_Hogan/1452605


App Development

3 Reasons Why Apps Fail

3 Reasons Why Apps Fail

Naturally, we needed to get to the bottom of it all and we wanted to understand where these apps were going wrong so that I could avoid being one of the 65% and move towards the top 10%.

So we did our dirt; we downloaded a lot more apps; we read a lot more articles; we contacted a bunch of highly successful app developers and put the question to them. This is what we found:

“Most app developers aren’t really sure about what they’re doing… ” OK, not exactly groundbreaking stuff but please let me elaborate.


The general population of people don’t know that an app needs to succeed on the App Store. In fact, there are exactly three reasons why apps fail and any successful app needs to overcome these in order to thrive. The 3 reasons are:


  • A lack of Marketing;
  • A Monetisation structure that does not work, and;
  • A poor User Experience.


The point of this article is to show you each of these obstacles in more detail. Once you understand them better you will see how you can use them to your advantage.


Let’s start off by discussing:


UX – User Experience
User Experience design is the art of laying out the screens of the app to find the best possible way for the user to interact. In this part of the process, we look at things like button layout and use of colour. We also focus on cutting out the ‘fat’ that doesn’t need to be there and use the right words and icons for buttons to make the experience intuitive and easy.


You see, people are both lazy and impatient, and when those two qualities mix it can be hard to keep someone engaged. That makes it doubly important to do a good job of it.


In an app development team, there is a person (or a number of people) whose job it is to design the UX. A good UX designer is hard to find and so the DIY mentality definitely does not apply in this field.


Admittedly this is a part of the App Marketing process however I like to segregate the two and focus on them separately. Here’s why:


Monetisation in itself is a huge subject and deserves a lot of attention. You see, there are a variety of ways to monetise an app, and not all of them work for every app.


For example: Imagine launching a social media app and trying to charge users a subscription fee to use it. From memory, Facebook hinted at doing this at one point and nearly lost a quarter of its user base.


Being smart with this also means you can make more money from doing less. For example, many app developers don’t use in-app purchases. My question is: What app developer in his/her right mind would ignore using in-app purchases?


What’s the big deal? Well, stats show that in-app purchases create on average 40% of an apps overall revenue. So, let me ask you this: As an app developer, would you want to miss out on that?


What you need to be careful of is ‘inappropriate use of in-app purchases’. For example, certain apps push the in-app purchases option too hard and therefore lose their users engagement.


Before deciding the best way to monetise your app I would suggest that you have a serious consult with an app expert and download some apps to see what the competition is doing.


Sadly the ‘days of yore’ when an app could be dropped on the app store and make a million dollars at the end of the month, are well and truly over.


“An app launched to the app store with no marketing push at all is set up for failure.”
I know that doesn’t seem very motivating but I need to be honest with you. However, hope is definitely not lost. In fact, more people are becoming millionaires from the app store now than ever before.


You’re not required to sell your house to afford a good marketing plan, and you won’t need to sell your wife/husband and kids to get your app known either!


The good news is that as we move further into the 21st Century, marketing your mobile app is about to become cheaper than chips… however, with this you’ll need to get in quick.


The marketing I’m referring to is strictly organic ASO, word-of-mouth and reputation building strategies.



Developing the app is only part of the process, and in my opinion, it’s the easier part. The fun starts with getting people to download the app and creating a User Experience that they will actually enjoy.

Article Source: https://EzineArticles.com/expert/Logan_T_Merrick/1499154


Market mobile app
App Development

10 Ways to Market Your Mobile App

  10 Ways to Market Your Mobile App

1. App Store Optimization

App Store Optimization (ASO) requires many of the same factors that go into great SEO tactics. Things like keywords, titles, and descriptions play a role in the app store listings, so leveraging the right tool to understand these variables can really set your app for a path to a top-tier ranking.


Optimizing the keyword tags in the App or Google Play store can really benefit how your app is found. The keyword field allows you to associate your app with certain terms. The key here is to not repeat or use too many variations of the same word which could be portrayed as spam. A good tip is to conduct SEO type tests to figure out the best keyword tags to use. You should ask yourself questions like “Which words describe my app?” and “Which words are my competitors using?” Once you get a feel for what words work best for you, be sure to be creative in your choices. Being unique could possibly help you drive traffic your competitors aren’t getting.


Titles are also an important aspect to take into consideration. Much like a title page for SEO purposes, the app name serves as a relevancy signal that the app store algorithms can pull search results from. Many companies include keywords into their main title to help pull their app to the top of search results within their category. A common mistake is to not include the actual name of the app into the title. The overall goal is to have a strong presence as a brand, therefore people need to know your name and not just what your app does.


When you have everything above figured out, it’s now time to write the description for your app. This should not be a painful task. The key here is to keep it short and sweet. You have to keep in mind that when someone is reading this they are not going to spend a lot of time looking at the description on their phone. Leave plenty of white space so that it is pleasing to the reader’s eyes and less cumbersome. Bullet points or asterisks are commonly used to list the benefits of which your app brings to the end-user. Sentences should be broken up with a mixture of long and short (5 words or less) sentences to keep the reader engaged. If you want to learn more, we have previously written extensively on the importance of good keywords in the app store.


2. Social Media Integration

Social media integration in an application has been emerging in popularity among many app developers. Giving users the ability to invite others, share gameplay, and view leader boards are a popular and useful aspect for increasing virality. Essentially it is free marketing for your app. When a user shares their recent high score or fitness goal on their social media pages they are then spreading the word of the app to their friends. This increases the number of views and in turn, raises awareness of your application. All of which happens without you lifting a finger. Another side effect from this is that it implements a type of competitive atmosphere amongst friends to outdo the other person’s high score or have a longer run tracked.


3. Press Kit

Having a press kit readily available is a proactive move to help expedite your marketing efforts farther down the line. Once you have an established microsite for your application you may get a couple of reviews, but to really market your newly developed app, you need to be able to provide quality material that other people can utilize. If people want to write about you, they may not always have the time to contact you to receive useful materials for them to use.


Materials that should be included in your press kit include a high-quality icon of your app along with screenshots of the app in use. These will help expedite those bloggers or journalists that wish to write about your app to have official high-quality visuals that can be used in their articles or blogs.


Another essential part of your press kit should be all of your relevant press releases. This helps individuals know the “history” of your mobile app and keeps them in the loop on upcoming updates or other company news. By doing this it will also establish a rapport with your audience because they will have a better understanding of you and your mobile app.


If you really want to go above and beyond you can add a company profile page. This can detail your company’s history and your staff. Links to your social accounts are also beneficial so that people can learn more about you and read what other people are saying.


4. Forum and Discussion Board Outreach

Identifying where your desired audience or key demographic congregates online is an important marketing aspect to identify. There are many technologies and mobile applications blogs filled with individuals that read and keep up with news on mobile applications. This is especially helpful if your app is designed for a specific group. For example, if your app is designed to assist joggers to track their daily runs, then posting relevant topics about your application on fitness discussion boards or blogs can be beneficial.


When reaching out to these forums the key is to not spam the blog with your business. Many blog and discussion boards ban users who post promotional material on their comment sections. Posting beneficial information and answering any questions is a good way to start. After you have built a rapport as a thought leader then you can start backlinking information to your site or post an article about your product.


5. App Profiles

When it comes to marketing a new appraising awareness is an important aspect to increase downloads. The creation of app profiles on sites such as Appolicious and others like it is beneficial to do. With these profiles, you can add a description of your app along with a link to the App or Google Play store that allows the user to download it. This is a simple and easy way to increase the awareness of your desired target audience.


6. Influencer Outreach

Along with reaching out to forums and other relevant blogs, contacting industry thought leaders or influencers for reviews is another avenue to market your app. Having reviews of your app is good, having a review written by a respected thought leader in the industry and posted on a respectable site is even better. Many of the popular influencers in an industry have millions of engaged followers that read their material daily. So to have a review written on your app by an influencer in the mobile application industry will give you an increased amount of awareness and possibly downloads (as long as you receive a positive review.)


You can go about this by identifying them (you already know who they are) and contacting them about a potential review. You can provide a promo code or demo to access your app for free. This is where the press kit would come into play. In your request you can attach your press release with all the relevant information we talked about above, therefore accommodating them with all the information and resources they may need.


7. Social Media

It is no secret that social media is a popular medium and can be utilized as an effective marketing tool. Creating pages specifically designed for your app on all social media channels is something that is strongly recommended to really engage your target audience and see their discussions. With a plethora of possible outlets that include Facebook, Twitter, Instagram, and YouTube, to name a few, you have access to a vast population and you have the ability to find which ones work best for you. Keep in mind that these pages should complement your overall company social accounts. Just like the app store, make sure your company name is on these social pages so that you increase your overall brand awareness.


Managing these accounts is another aspect of social media. Making sure you devote time and effort to monitor your different pages is crucial to really benefit from social media. Think of it as a window into viewing your consumer’s thoughts and concerns. The better you monitor and all the comments and questions the better you can learn how to improve your product which in turn will increase brand loyalty.


8. Teaser Campaign

Whether it be creating hype over a potential release date or providing an incentive with a promotional campaign, a teaser campaign is a good way to get your audience excited and engaged. This can be done as simple as producing a short teaser trailer paired with a “Coming Soon” animation on your microsite. If you have the resources you can also run a promotional contest or giveaway. To manage this you may even collect email addresses to keep people informed on updates. The more people you drive to your site and social media accounts the bigger the engagement and therefore building a community of followers.


9. Set Up Google Alerts

Setting up Google alerts can be beneficial to track what people are saying about your product. This beats visiting each individual site separately to see if there is a new review of your app. These alerts can also help you research the app industry or competitors. Instead of doing extensive research across different sites to keep tabs on your competitors, you can simply set up an alert to advise you when any relevant news surfaces about your search query. All this information is easily emailed to you with the latest relevant Google results (web, news, etc… ) based on your queries.


10. App Discounts

Lastly, individuals like to get things for free or for a discount. By providing discounts on specific days related to your application is a good way to get your followers engaged and excited. The key is to be creative. For example, if you have a zombie-based mobile game, a good time to provide a promotional offer would be in October – around Halloween time.


There you have it. A complete top 10 lists of ways to market your app. Of course, there are hundreds of potential ways to market your mobile app, however, this is a solid start. Stay tuned for more updates to come on how to get the most out of your mobile marketing efforts.


Learn more about mobile application development and marketing: https://www.elula.online/services/elula-apps/


Article Source: https://EzineArticles.com/expert/Sean_Killian/1645748


App Development

10 Benefits Of Having A Mobile App For Your Business

10 Benefits Of Having A Mobile App For Your Business

Custom mobile apps are growing in demand, according to mobile app design services, some 75-80% of business owners are showing interest in having a mobile app for their business. Although they help to improve the statistics of the business partially, their need is understood by most business owners. Below are some of the essential benefits of having a mobile app:


1. Increase in ROI – A mobile app contains diverse functions and provides a comprehensive picture of the functions available in a business. This would help to attract the app user to get in touch with the employees and ordering the product or hiring the service offered in the app. An effective mobile application can bring the Return on Investment [ROI] in no time and increase the profits tremendously.


2. Scalability – The difference between regular apps and business-oriented apps is the extent of scalability. While the regular apps can only handle limited resources, the business apps can handle any kind of load and the app can be improvised if there is a need to increase the speed of processing.


3. App data – A custom application made for a specific business is created in such a way that no data can be stolen and it has a strong data security system. For instance, a professional mobile app design service takes into consideration the depth of the business and how to preserve the data in private servers to avoid theft. Further, there is always back-up for the data and the business owners can be relaxed about all their app data.


4. Software integration – While regular mobile apps work with the existing software available in the market and run erroneously when new updates are required, the business apps get integrated with the business software and are devoid of errors.


5. Maintenance – Professional mobile app design services would provide their clients with a custom business app that is easy to control. It enables the app to run independently of the design services, which is a great way to avoid discontinuing the app due to the disinterest of the developer.


6. Customer relationship – The major advantage of a custom mobile business app is that it helps to improve the customer relationship in a great way. Each update on the products and services will reach the customer directly; in addition, the company can receive the feedback of the services from the customer through the app.


7. Client data retrieval – Mobile apps can help in business expansion by retrieving the data of new clients. This can be done with the help of forms and surveys in the app, which helps to collect the information.


8. Project Access – A custom app helps the business owner to have access to all the data anytime and anywhere. Moreover, it is possible to synchronize the mobile application with the desktop so that all the tasks, documents, etc. can be downloaded or exported as desired.


9. Project management – Custom business apps can provide the statistics of the project in focus and remind of the deadlines. It is possible to send reminders and updates to the employees or the app users with simple notice.


10. Recording digital files – Mobile apps have the capability to record digital files from the phone and sent them to desired locations. This feature can be accessed only by the app owners and they can send the information to any remote location to ensure the idea is developed. This feature would help in increasing accountability and improving the services to the customers.


As you can observe, the benefits of hiring mobile app designs are immense and a business owner can find visible profits in no time. However, before selecting the mobile app design services make sure they can provide all the high-quality features mentioned above.

Article Source: http://EzineArticles.com/9373749