Elula Design
Graphic Design

5 ultimate graphic design mistakes – Things that graphic designers should avoid at all costs

5 ultimate graphic design mistakes – Things that graphic designers should avoid at all costs

With many young designers coming from a pre-dominantly web design background the transfer over from web design to the traditional design for print can bring with it a multitude of design sins.


1. Using web graphics on printed material.

With many young designers coming from a pre-dominantly web design background the transfer over from web design to the traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi-resolution images which are a good source for suitable imagery.

2. Forgetting about or not allowing enough bleed.

A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking, you should allow at least 3mm around every cut off the edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered PSD files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work

3. Using obscure fonts and not embedding or outlining them for output.

We’ve all been guilty of this at some point and things are generally fine if you are going to be the only person accessing your artwork or documents. However, if someone else needs to amend the files or use your vector logo on one of there publications. Unless you package up the used fonts, they are not going to be able to open the files correctly and some software programs may replace any unknown fonts with a default. This is a particular problem when you need to dig out stuff that was created several years previously and you no longer have your old fonts installed.

4. Supplying print ready artwork using spot colours or RGB there are valid reasons for using spot colours in artwork, logos that need to reference particular Pantone colours for example. In general design work, however, most print is sent through on 4 colour presses CMYK with occasional 5th colour for luminous or metallic colour or for spot UV varnish. It is very common for lazy designers to just place RGB images into files and expect the vibrant colours seen on screen to reproduce in print.

5. Allowing design illiterate clients to lead you around the houses the customer is always rightFree Articles, goes the old adage. However, it is often said with gritted teeth and a sense of patience that recognizes that these morons will at some stage be handing over a fat cheque for your troubles. It is often a good idea when first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the very real danger of course of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them think you’ve been earning your money. Still, it’s a living.

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elula graphic design
Graphic Design

What To Look For In A Professional Graphic Design Company

What To Look For In A Professional Graphic Design Company

Hiring a professional graphic design company is a good choice for anyone who wants to touch up their website, design posters for their companies, or a multitude of other artistic purposes. But choosing the correct graphic designers is important …

Hiring a professional graphic design company is a good choice for anyone who wants to touch up their website, design posters for their companies, or a multitude of other artistic purposes. But choosing the correct graphic designers is an important first step. Here are a few things to look for.

A Company with a Portfolio

Most respectable designers will have samples on their websites and links to some of their work online. Seeing the website and judging if the work matches the kind of style you think will suit you is a good place to get started.

A Company that Responds Quickly

Unless you want a “cookie-cutter” solution, then you’ll want to contact the people designing for you directly. Communication is very important when considering intangible visions. Not just the initial response for your inquiry, but repeated communication to have a free flow of ideas so that you know you are getting exactly what you want.

A Company willing to Challenge You

It is important to realize that these people are professionals, not you. So if you explain your vision, you need to open your mind to their professional experience and let them have some creative leeway. Of course, the customer has the last word, be sure to keep an open mind and not limit yourself to a single vision.

A Company with Great Customer Reviews

Reading through the reviews that previous and current customers have posted on a site is an excellent way to get a real feel about what kind of service you will be receiving. A lot of customers will have left links to what the designers have done for them to show off the work – it’s another good way to see what you’re getting yourself into.

There are other things that you need to keep in mind as well. It is very important that you choose ONE company to do your design work. The reason for this is to keep a consistent look across your website, advertising campaign, or whatever it is that you are ordering. There are many excellent companies out there, but choosing one will ensure a solid look across the whole spectrum.

One more thing that separates the amateur graphic designers from the professionals is their ability to see the “whole picture”. The “whole picture” does not just mean the content that you have ordered, but it means seeing your work and considering it to the rest of the work in the industry. By keeping the whole industry in mindPsychology Articles, skilled designers can give your work a unique edge that can differentiate your things from the rest of the crowd.




Graphic design
Graphic Design

Effective Graphic Design – The Key Elements

Effective Graphic Design – The Key Elements

First of all, let’s define what we mean by effective graphic design. Graphic design is a form of design, a creative process that involves development and innovation. It is a form of communication…

First of all, let’s define what we mean by effective graphic design. Graphic design is a form of design, a creative process that involves development and innovation. It is a form of communication that aims to combine images usually graphic, typographic or photographic to convey information to a target market. By effective graphic design I mean work that has the qualities required to achieve the objectives for which it was produced.

The types of communication materials requiring an effective graphic design that would be classified as:

  • Brochures
  • Leaflets
  • Advertisements
  • Logos
  • Mailshots
  • Posters
  • Point of sale materials

Websites, banner advertising and emailers would also involve graphic design but this type of design is somewhat different in its development process and the criterion required to produce effective communication materials are also different. This type of electronic graphic design is usually known as interactive media. It is a different subject altogether and I will focus on design for print in this article.

The development of effective graphic design work involves several stages, these would typically be:

  • Briefing and identification of requirements
  • Concept development
  • Visuals including layout, images, colour selection copy and typography
  • Development of visuals to finished artwork
  • Print
  • Campaign execution

The objective of graphic design is to influence customer behaviour patterns in a positive manner e.g. to influence them in purchasing decisions favourable to your own brand, products or services. Graphic design can achieve this by convincingly conveying the reasons why the consumer or business should make these decisions and carry out the necessary actions.

In order to influence customer decisions and deliver effective graphic design the stages to follow are:

  1. Appoint the correct design agency in terms of cost and quality. The internet is now undoubtedly the best place to source quality, effective graphic design.
  2. Give the design or agency the best brief you possibly can. Explain what you hope to achieve, what your target market is in terms of age, sex, social class or for a business to the business project, company size, etc. Decide on your major sales points and convey these to the designers.
  3. The design agency must then develop concepts which will convey your main sales points in the most effective manner, this could include humour, comparison, aspiration, credibility, price advantage, etc. Usually, both visual work and a copy will be presented. The agency should also be able to make recommendations about the best form of print or media to achieve the set objectives.
  4. The most suitable and effective concept should be selected and then developed together by the client and the agency. The process is most effective if the two work in harmony, the agency using its knowledge of marketing, the design process and customer behaviour and the client their knowledge of the particular market. Antagonism on either side is usually detrimental to the final result!

Once this process is complete you should have your effective graphic design work and the final stages are print and production, the rollout of the campaign, and most importantlyFind Article, the achievement of objectives.


Graphic Design

Learn More About Web Design

Learn More About Web Design


By 2014, you can expect the graphic design job market to be one of the most sought after and fast growing. Which would be the most sought after careers? Though there would be plenty of job opportunities, still the market would be highly competitive in the field of computer graphic design. This is because this is a popular area of study, and many people pursue it as a career, a hobby, or a part time freelancing gig. What do you need to become a computer graphic designer? Some technical positions can be obtained with only a two year college degree, or Associates Degree. However, this type of career will not go progress far without further education. The criticality of formal education must be realized if you wish to pursue a career in this field.

About thirty percent of those in a computer graphic design career work independently as freelancers. Nearly half of all freelancers hold regular jobs in either computer graphics or some computer related jobs.Since there is constant need for computer graphic artists from small companies who can not afford larger graphic design firm,freelancing is a good option.

Computer graphic design can offer you a variety of career options. What are the other career options you have? Some large or small specialist companies may not give you a wide variety but a steady line of work. You may of course decide to work s a freelancer.

If you wish to pursue this career, a mere college degree and knowledge of your future goals are not enough. You must develop the art of using computer graphic software as well as other computer related jobs. A collection of your best work ought to be made called your portfolio. The portfolio content can be a deciding factor on whether you would get the job or would still be in the queue.

Your aim after finishing college and deciding what you want to do is to get that first entry level job. These include: online job boards, online or printed classified ads or the college or university placement desks. Similarly, freelance jobs could be found through online job boardsHealth Fitness Articles, classified ads as well as job for hire boards. Work for hire boards? May all your dreams come true in your pursuit for a graphic design career.

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Graphic Design

Book review: The elements of Graphic Design

Book review: The elements of Graphic Design


Graphic design is a course of combining texts and graphics in order to develop an interactive work of art. Designers achieve their purpose by utilizing the elements and principles of graphic design. In today’s world, graphic design has a greater percentage of influencing us. Everywhere we go, anywhere we look, there are graphic design materials – from posters, signs, newsletters, billboards – practically everywhere.

I guess everybody longs to be a creator of a masterpiece. Sounds difficult, but actually it’s not. Even those who have no formal graphic design training can improve their page layout and text compositions through enhancing their concepts of design basics and modern desktop publishing. Though individual lessons can be taken, I strongly recommend the book Elements of Graphic Design authored by Alexander White.

Alexander White is an expert in graphic design. He has shaped the visual design of nineteen magazines and twenty identity programs. White was also a consultant to numerous publications, art directors and editors. He was formerly a teacher in design at the Hartford Art School of the University of Hartford. He has taught there for about fifteen years. He has also lectured on typography and design to professionals in corporations and at conferences. He is currently residing in New York City.

White’s The Elements of Graphic Design Space, Unity, Page Architecture and Type is an approach page design in an avant-garde way. In contrast to other graphic design books, this book reveals the secrets of successful graphic design from the perspective of the “white space”. The book sheds light on art, design and architecture and how they are to be associated with the design elements. It also demonstrates how white space can give sound typography or shift the burden of a page. Comments are also presented by White to ensure interactive designs, thought-provoking captions and scores of illustrations to challenge designers to ”think out of the box” and not be limited by what is presented.

The book also describes the five elements of design – lines, shapes, mass, texture and color. It gives instances on how to balance the elements and create unity or proximity. Other important principles are alignment, repetition or consistencyComputer Technology Articles, contrast and “white space” or the art of nothing. Grab a copy now to experience the things that amused designer’s fancy.

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Graphic Design

Learning Drawing for your Graphic Design

Learning Drawing for your Graphic Design


The application of graphic design has been highly in demand in the community. It is widely used in the Internet and in schools. It has been extensively applied to almost everything with regards to practical design and drawings. In almost all the search engines, graphic design is stipulated to promote the popularity of the sites.

Designs come along with the learning and knowledge of simple and skillful drawing. In early levels of schooling, drawing has been a requirement even if students don’t intend to pursue or master a fine arts degree. But in the latter part, knowing that it is useful in some situations and careers, they somehow realize its worth. For some graphic designers who never had any experience in drawing but tend to involve in the field of arts, they are most required.
Drawing has been a basic of graphic Design so in order to be an excellent Graphic Design artist, you have o observe proper basics. Developing your drawing skills does not necessarily mean keeping up the Da Vinci figure but at least have for yourself a sense of style in a manner that is appreciated by the public.

Drawing is about making you feel and see what really is in your mind and imagination. It lets you catch every instilled image and representations unseen by the eye in nature. It’s about speaking for yourself, your thoughts, imagination, and how you see the world from your own perspective. A child can merely express her innocence in simple drawings which mirrors her surroundings and capabilities. It is where their curiosity in real life is boosted and drawn out of creativity. Involving in the artwork doesn’t necessarily mean having that artful high-quality touches and pieces. It is a simple means of freely communicating and conveying messages that capture the eye of the people.

Drawing lets you see objects in another perspective and point of view. It sometimes gives you more ideas and comments about a certain graphic design, text design, and color. With that prospect, you will be able to bring out your specific talent and originality to fit your needs.

Withdrawing, it lets you feel the sense of colors and be able to apply them accurately and match exactly. The application of colors isn’t just about picking your favorite color and applies it to everything. It’s about relevance and knowing the theme. For text graphicsArticle Search, you should choose the right colors to make it appear visible and catchy to the readers so messages and information can be brought out clearly.

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Graphic Design

Graphic Design Contest: A Channel for Creativity

Graphic Design Contest: A Channel for Creativity


A Graphics Design Contest may be in respect of any kind of graphic design; such as slogan and logo design, graphic poster design, website design, or just about anything. What is more, anyone not even trained in graphic design can send their entry and participate in all these online competitions.

How would you like to design a t shirt for instance? How would you like to wear a tee shirt that has been designed by you? Well this is a trend that is getting more and more popular on the internet these days. It works like this: tee shirt design contests are held by a lot of sites, where anyone can enter and participate by giving their own entry or tshirt design. These graphic design contests are a great way to express creativity. It gives people a chance to express their creativity, sense of humor, or even their existential angst! There are many sites that hold such contests. Inkfruit.com is an interesting one with attractive cash prizes for winners and fame in the form of their name being printed on the label. Contests2Win.com is another one that holds design and photography contests regularly.

Many of the sites that conduct graphic design contests have some very substantial prizes in cash or sometimes in kind which are up for grabs for the winning entry which are a great incentive. Another interesting thing about design contests is that you can visit the site and check out the forums that are often set up for likeminded people to hang out and exchange thoughts, ideas, news, banter or just chat and make friends.

Design forums or t shirt forums are places where you can view and post questions, communicate publicly or privately with members or moderators of the community etc. You can also set up or respond to or participate in polls. You can also sell and buy items of interest or from the classifieds that are set up on the forums. As a member of the forum you can take part in all the contests and giveaways and access many other special features. This is a great way to become part of a community where you can learn, share tips and experiences and get help from likeminded people as well as network for your own benefit.

Forums are a great networking tool and a way to keep abreast of what is going on in terms of new contests, announcements as to winner and prizes etc. Seeing other peoples’ designs, especially the winning entries can be inspiring and give you ideas for creating your own graphic design.

The great thing about these forums is that you can learn a lot and take the benefit of other people’s experiences. Marketing, business and finance are other matters which can be discussed which can be very beneficial. So don’t hide away your creativity, express it! And don’t think that you cannot do itArticle Search, you can! Original ideas always get a lot of appreciation and perhaps it may be you that gets the appreciation as well as the prize money next time!

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Graphic Design

Make Artistic Graphic Designs

Make Artistic Graphic Designs

The truth is, you don’t need to be able to draw sensationally, but your skills as a graphic designer would edge out if you have drawing abilities. Still, it is possible for you to be a designer without having any drawing ability.

Putting art into your graphic designs can be done with your actual ability to draw. Here are several reasons why getting into a good drawing class can become a significant part of your graphic designing career:

  • Opens up your eyes to all details – Drawing does not only entail the creation of beautiful art, but it also triggers in us the ability to really look at a subject in a realistic view. Through drawing, we could look at the negative space and the positive space of our creations. It enables us to look perceptively at the white space in a design, its texts and graphics.
  • Makes you become sensitive and attentive to details – by getting us to really look at our drawing or design, drawing also awakes in us a certain sensitivity and attentiveness to particular objects that will truly turn out to be interesting subjects.
  • Teaches you about composition – getting into a good drawing class draws out knowledge about making a good composition. Principles in good drawing compositions apply also to graphic design.
  • Gives you knowledge on colour – drawing will teach you about tones and shades, even if you draw only in black and white. You’ll also learn some colour theory that you could put to good use in creating graphic designs.
  • Gets you to distinguish good art – a single or couple of drawing class can never make a great artist out of you. But, abilities such as being able to distinguish good art can be honed in you after taking up a drawing class. As a graphic designer, you may eventually have to hire an illustrator and this ability of yours can be put to good use.

Don’t give me a line about some people that can never learn to draw even as they have the graphic design skills… Early on as kids, all of us have expressed ourselves by drawing anything. So now that we have the complete and matured mental faculties, all of us can learn how to draw. Time and practice are all it would take. Great talents and skills are always the results of never-ending practice. By learning to drawComputer Technology Articles, we could also get the most essential elements of creating artistic graphic designs.

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Graphic Design

Color in Design: What Is CMYK and RGB

Color in Design: What Is CMYK and RGB


Before getting into the core of the topic, let’s see a few basics on what’s colour and its perception. We could define colour as the specific wavelength of light reflected by the surface observed and captured by the human eye.


As Sir Isaac Newton discovered in the seventeenth century white light can be divided into several distinct colours ( by means of a ray of sunlight passing through a prism, after other strange experiments like passing a needle into his eye, in an attempt to understand human sight.)


Surfaces will reflect certain wavelengths and retain others, thus the wavelength reflected is the light we see on the surface. The visible light has what is called three primary colours which are red, green and blue. They are called primary because combining these three colours you can create the whole hue spectrum.


And now, the important part, what does happen when you combine all the primary colours? In visible light, if you mix them all together you get white light back, and that is the reason why visible light is known as an “Additive Color System.” If you were like me as a kid and liked mixing paints and colours and making a real mess on your clothes with them your memories will bring a contradictory concept to what I just explained, when we mixed all the paints together we didn’t get white, to our despair our painted clothes didn’t get whiter, on the contrary, they were more of a brownish, blackish colour.


Why does pigment in paints go black instead of white? Because the pigment surface retains more light than it gives back, so as we add more and more pigment, less light is returned back thus getting a black reflection. For that reason, pigments are known as “Subtractive Color Systems”


With all that said we can approach the two most known colour systems in graphic design.


    • CMYK is a subtractive colour system and for that reason adequate for printing as the pigments have that subtractive behaviour. While painters use the basic colour wheel ( Red, Blue, Yellow ) as a guide to mixing colours, printing ink uses another set of primary colours: Cyan, Magenta, Yellow and Black (CMYK). In theory cyan, magenta and yellow should be able to produce black but the mix isn’t rich enough to create a vivid and wide tonal range, for that reason black is added to the mix, forming what is known as “four-colour process.” So from the designer point of view, you should use this colour system when your project was intended for print, like letterheads, business cards or other stationery.
  • RGB is, on the other hand, an additive system, for that reason ideal for screen use. The combination with different percentages of Red, Green, Blue can generate the whole hue spectrum, being a 100% of each primary colour the generation of white (with the same logic 0% of each generates black). Therefore RGB is a good system when you are working in web design projects, logos for web or screen use only and any other imagery on screen.


There will be cases whereas a graphic designer you will need to provide solutions for both conditions (screen and print ) like a branding project. In those cases, I provide my client in the style guide a palette with the CMYK and RGB values that match better the colour chosen.


Article Source: https://EzineArticles.com/expert/Jordi_Riera/1422464


Graphic Design

Secrets to Creating a Visual Brand Identity That Sets You Apart

Secrets to Creating a Visual Brand Identity That Sets You Apart

8 Key Areas You Want to Keep Your Visual Brand Consistent


Have you ever wondered what your social media followers think about you?


Is it possible for you are sending mixed messages to your prospects?


This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand – essentially how you come across to others.


Over the years I have seen a lot of business owners who haven’t taken time to define their brand. They don’t understand when businesses stray from their brand, it dilutes their brand power and impact. Or worse, they have nothing about them that sets them apart.


As a result, they complain they are attracting the wrong customers or hardly getting any leads at all…


This “me too” method of marketing that mimics what competitors are doing isn’t effective.


That’s why I feel compelled to share more what a visual brand is and how to build a strong one online.


Whether you’re creating a new brand or updating your existing one, your brand’s visual identity is the most important factor in your marketing.


Your brand is so much more than a website and a logo. It’s a user’s total experience and perception of you.


So every touchpoint a prospect has with you should have one consistent look and theme. This includes your logo, website, stationery, social media, videos, brochures, business cards, and of course your personal brand in how you dress and present yourself to the world.


A solid visual brand:


– It helps people know what to expect from you.


– Promotes professionalism and purpose.


– Draws prospects who align with your ideas, attitudes, and values.


– Enhances confidence, trust, and rapport with your followers.


– Builds upon the existing brand experience they have with you in a positive (or a negative) way.


Visual branding adds real power to your marketing. It increases engagement and understanding.


With all these benefits to personal and professional branding, it’s more important than ever to brand your visual content and images so you stand out from competitors.


How Can You Keep Your Brand Consistent?


You write blog articles and posts every day. You are working back and forth on projects. How can you be certain that all the marketing you do resonates with your core brand?


Creating a style guide makes it easier to keep your marketing pieces consistent.


Firstly, ensure your brand is consistent in the following areas:


– Headshot – Having a professional headshot goes a long way in developing brand trust.


– Logo – your logo is the nucleus of your brand, everything else stems from that. Ensure it’s designed properly which includes the psychology of what it represents.


– Colour Palette – Colours that will resonate with your target market and be meaningful to your brand.


– Brand Message – This is the essence of your business that includes your slogan or tagline of who you are, what you do, and how you deliver value.


– Fonts – Being consistent with the same one or two typefaces throughout all written materials as well as graphics


– Design Elements – The use of borders, lines, shadows, and filters should all become familiar with being associated with your visual brand.


– Tone – Set the tone of your business presence and stick to it – whether serious, high-tech, sarcastic, or soulful, this is a big part of building a solid brand presence.


Create a Style Guide as Your Roadmap


A style guide acts like a map that helps your team to stay on track. Sharing your style guide with key members of your team can ensure everyone knows the style guidelines and can follow them.


– Your copywriter and social media manager will understand how to write with your brand voice.

– Your graphic designer will stick to the fonts and colours your brand is known for.

– Your web design team can make sure your website and landing pages all have the same look and feel.


This is especially important for companies with virtual employees spanning in multiple geographic regions. Make it easy for your team to access your logo, fonts, and templates. Always protect your brand. Double-check when new marketing pieces come in that they conform to brand guidelines.


Here are 8 areas you will want to keep your brand consistent in everything you do in your business marketing and social media efforts:


1. Website


Your website is the biggest brand statement your business has. It serves as a reference to make sure all other brand elements are in alignment.


That’s why I am so against people who use cookie-cutter template sites. They may look polished, but they lack the warmth, connection, and personality of a branded website (not to mention how badly they are built.)


Make sure the images you use are reflective of your ideal client. Use language that resonates with your target audience. Create an about page that helps your visitors understand your backstory and why you are passionate and good at what you do.


The more your website looks and feels like you, the stronger the attraction tool it will be for potential clients.


2. Professional Headshot


I was very camera shy when I first started my business. So when it came time to get some updated headshots, I dreaded it. But I found that going through the process brought me confidence.


My new headshots are used as a personal and business branding tool that helps me to be more recognized online. They are on all my social media profiles and on our website. As a result, people recognize me when I attend local networking events.


Investing in new headshots can truly jumpstart your brand and success.


3. Sharing Photos


Sharing photos makes your marketing more personable and showcases your personal brand. Consumers love seeing the real person behind the business.


So be mindful of when you are working or in group situations and see how you can snap pictures to show followers what you are up to.


Take a picture holding your new book. Grab a shot with a new friend you met while networking. Show the resort you are staying at for your business mastermind.


4. Video


Creating videos helps build a strong following online. It’s important to have your videos match your brand too. Dress in a manner that is consistent with your brand.


You could also shoot it in similar places or locations. Whether that’s sitting at your desk, cooking in the kitchen, or standing in front of a green screen with a projected background, that consistent setting helps build familiarity.


Be warm, friendly, and connective. If you promise to offer weekly video tips, then get them out on the same day each week so viewers can anticipate them. Create a custom hashtag for your video tips too.


5. Branded Images


Kick up the interest of your blog articles and social media with images. There are loads of free tools to help you make graphic quotes, infographics, and other visuals to add impact.


Make sure all your graphic images are consistent with your brand. Adding your logo makes it easy for people to instantly recognize the content is from you.


6. Social Media


Social media provides so many opportunities for visual branding. From Facebook cover images to profile pics, to graphics, there are endless opportunities for people to learn more about what you do.


The images you use can evoke the feelings and emotions you want your brand to convey. The goal is for someone to look at your social media account and get an impression that helps them understand your unique vibe.


7. Free Giveaways


When you are offering free reports, tools, and other goodies to visitors, make sure they have the same colours, logos, and visual feel as your other materials.


When it looks professional and makes a great impression, it builds credibility. Plus, it’s just one more piece of the brand puzzle that helps them understand what you do.


8. Email Signature


A graphic email signature can add a visual impact to every message you send. Services like Wisestamp make it easy to add your logo, picture, and social media links to your email signature.


Have your virtual team members set up a signature too so you come across as a professional team to your customers.


Are you a Wanna Be or a Real Brand?


It’s really important to take a look at your brand as a whole to make sure everything is in alignment.


Is your visual brand


– Clear,

– consistent,

– Authentic,

– Memorable, and

– In alignment with changes in the marketplace, your offerings, or your success?


Even if your brand was on target 3 years ago, the nature of your business may have changed where your brand no longer accurately reflects what you do or who you serve.


You have become more specialized. You may have new product offerings. Maybe you are now the host of a new podcast.


Take a look at your brand with the eyes of an outsider and ask yourself if what you see truly reflect who you are now as a company.



Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293