fbpx
SEO Tips, SEOTips

SEO Sitemaps Give Websites a Boost

SEO Sitemaps Give Websites a Boost

 

A lot of web pages will find an SEO sitemap useful in improving their performance. SEO stands for “Search Engine Optimization”, the process that aims to create or revise Internet sites so that it can be better found by search engines. The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines.

Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files. To do this, they devise a program called a web crawler, or spider. This software automatically and continuously surfs and hunts content in the Web. Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers. Spiders never stop navigating the web from page to page, to index the relevant content of the Internet. Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index.

When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for.

SEO will use all the combined techniques of keyword analysis, smart code, good content literature, link popularity study and website organization to place the subject web page as high as possible in the list of search results in search engines. Web pages displayed on the top of results pages are assumed to get the most attention, and therefore, opportunity for earnings for web businesses and pages with sponsor links.

Search engines usually return a list of results ranking pages according to the number of Internet sites linked to them. Results can be classified as organic, or sponsored links. Sponsored links are shown prominently because their creators or agents paid the search engine. Sponsored links are the main source of income of search engines. “Organic” search results are the lists of actual results from the engines index and are directly related to the keyword typed in the request. One of the more effective techniques of SEO is the creation of a well-organized site map in a website. Since the site’s main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the key words of the content, and index these for a search engine. This is where the SEO sitemap helps the website creator or administrator.

Site maps are usually pages filled with links. These are shown as tables or lists, although lists are generally more effective. Writing code for SEO sitemaps is very easy and simple to format and maintain. These are ideally basic HTML pages with default tags, logical titles and keywords scattered in the Meta description. Introduction areas can contain more of the keywords. The site should have a main heading for every directory.

A simple list layout helps reduce unnecessary tags that might “hide” your keywords. Some spiders give more weight to the following, than text in the normal body of the webpage: heading text, content within link elements, text nearer the top of the page and the text written for a link. Therefore, writing the keywords and links in these areas could somehow move up the web page’s ranking. This goes for SEO sitemaps as well.

Web sites should be designed consistently, so navigation models should follow the flow of the site map. Therefore, the first section in the site map should be the first link in the navigation bar.

In an SEO Sitemap, and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage. However, in an SEO site map with little text, key words should be added as much as possible. As much as possible, web links should follow web page titles, and must undergo SEO during coding. Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all.

There is no way to guarantee that a website will be shown in the topmost ranking of “organic” search results for an extended period of time. However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position. Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.

Related Articles – SEOSitemapsWebsites BoostSEO Sitemaps,

SEO_017
SEO Tips, SEOTips

Instagram for Lawyers: How to Use Instagram for Marketing Your Law Firm

Instagram for Lawyers: How to Use Instagram for Marketing Your Law Firm

Originally posted on https://rankings.io/instagram-for-lawyers/

A survey performed by Attorney at Work found that 25% of lawyers use Instagram regularly for marketing. Aside from that data, formal research on law firm use of Instagram is not readily available. So we wanted to figure out how attorneys are using the platform to build their brands and engage with potential clients.

Why are lawyers and law firms utilizing Instagram?
According to Instagram Business, its platform has over 1 billion users who are active each month. 80% of Instagram users follow a business. Pew Research found that Instagram is the third most popular social network behind YouTube and Facebook amongst US adults and that 63% of its users visit the site at least once per day.

App users love Instagram as well. Google Play lists it as one of the top five free apps with a 4.4-star rating from over 87 million users and the App Store lists it as number one in photo and video with a 4.8-star rating from over 13 million users.

How are law firms using Instagram to grow their practice?
In our guide to Social Media for Lawyers, we examined how law firms should review the guidelines and rules of professional conduct as set by the ABA and applicable local bar associations when it comes to social media usage. Take into account any rules that may apply to following other users, what type of content you can post to your Instagram account, setting up and maintaining a social media policy, applicable use of disclaimers, and advertising ethics.

As with most other social networks, you can use Instagram to build brand awareness for your law firm within your local community. Through the use of Instagram posts, Stories, and IGTV, you could put your law firm’s name in the mind of potential clients. That way, if they were ever in need of legal service, hopefully the name of your law firm would stand out as they start to research their options.

In addition, through Instagram advertising, you can use retargeting to remind potential clients that you offer the legal services they recently searched for on your website. It allows you to utilize a small advertising budget to potentially achieve a large result. Continue reading to get a comprehensive look at how your law firm can utilize Instagram to increase your reach.

How to Get Started on Instagram
Prior to setting up your law firm on Instagram, you may want to download the Instagram app from the App Store, Google Play, or Microsoft Store on your mobile device and create an account for yourself. Get to know Instagram on a personal level and use it like your potential clients would. But more importantly, get a feel for how different types of entities market themselves on Instagram.

Take some time to follow Instagram accounts for the people that inspire you. Follow the big brands that you respect. Follow a lot of local businesses you shop at or see on a regular basis. Follow the top lawyers and law firms that offer similar services from other states. Follow hashtags for your community, for your hobbies, and for things that excite you.

Once you’ve followed some accounts, take some time each day to look at the posts in your newsfeed. Watch the Stories at the top. Visit the Search and Explore tab. Watch some IGTV.

Get a good feel for what you like and what you don’t like about the Instagram community. Also notice posts from the layers and law firms you follow mix into the content from everyone else you follow. This will give you a sense of what to create for your law firm’s content and how it will flow into your follower’s Instagram experience.

How to Set Up a Business Instagram Account
To set up a business account on Instagram for your law firm, if you haven’t already, you will need to download the Instagram app from the App Store, Google Play, or Microsoft Store on your mobile device. You can create a new account using your Facebook account, phone number, or email address.

sign up for instagram

Instagram will allow other users to discover your law firm’s Instagram account based on this information. Therefore, you may want to use a phone number or email address that you know your clients have in their phones as a way to build your Instagram audience.

Next, Instagram will ask for your name and password. On the following screen, Instagram will show you the username they have automatically generated for you. You can use the link they provide to change it to match your usernames on LinkedIn, Facebook, Twitter, and other social networks.

Instagram will then ask to connect with your Facebook and phone contacts to find people to follow on Instagram. You can skip these steps until you are done customizing your profile. That way, when you start to follow your contacts, they will see your completed profile instead of a blank one.

Next, you will add your profile photo. You will need to download your profile photo from LinkedIn, Facebook, or Twitter to your phone’s photo album or skip this step and add it later. Once you are finished, you will be taken to your new profile.

Every new Instagram account begins as a personal account. If you already have a personal Instagram account, you can go to your account settings and tap on the link to switch to a professional account.

Instagram offers professional accounts for creators and for businesses. As a business, you can link your Instagram account to your Facebook page, choose the Lawyer & Law Firm category for your Instagram account, and add public contact information.

How to Customize Your Instagram Profile
The best way to make a great first impression with your law firm’s brand on Instagram is to customize your Instagram profile and publish a few great posts before you begin to connect with your target audience. To customize your Instagram profile, tap on your profile icon in the Instagram app and tap on the Edit Profile link.

edit instagram profile

To upload or change your profile photo, tap on your profile photo or the placeholder image and upload a photo that is at least 180px by 180px. This photo should match the image you use on other social networks so your fans and followers for easy brand recognition.

If needed, edit your name and username to match those used on your other social networks to stay consistent with your law firm’s branding. Then enter your law firm’s website URL.

Next, you will enter a 150-character description of your law firm in the bio. You can use this to simply introduce people to your law firm or to let people know what they can expect from your Instagram profile. Some law firms also use their bio to include disclaimers about advertising, legal advice, and typical results.

How to Add Local Business Details on Instagram
In the public business information section, you can edit the Facebook page linked to your Instagram account and account category. You can also add or edit your law firm’s contact details and edit which contact details appear on your public profile using profile display.

If you include your email and/or phone number in the public business information section, a contact button will appear on your profile. Instagram users who tap on this will be able to email and/or call you from your profile.

If you include your street address on your profile and make it visible, visitors to your profile will be able to tap on it to get directions to your law firm’s office.

entering your lawfirm address in instagram profile

They can also click through to your law firm’s location page if you linked your Facebook page to your Instagram account and if your Facebook page is set as a local business. The information on this page is pulled from what you provided in your Facebook page’s About section such as your business category, price range, website, and phone number.

about section of instagram profile
Instagram users that visit your Location Info can also see the latest photos that have been tagged to your location. This means that anyone on Instagram can take a photo and tag it to your location.

geo tagging your photos

As a part of monitoring your law firm’s social media reputation, you should review the photos that appear on your location info’s top and recent photos regularly. While you cannot remove photos that are tagged with your law firm’s name and location, you can review the photos, reply to comments, and privately contact photo owners as needed.

How to Create Compelling Instagram Posts
Once you have customized your Instagram profile, you will want to publish at least three photos or videos to your account before you start connecting with others on Instagram. These three posts should give your first Instagram account visitors a reason to follow you.

Instagram is all about creating visual appealing posts. Instagram’s ad inspiration page offers ideas on the types of content other businesses are creating to engage their audiences. They also offer three apps that you can use to enhance your creatives.

Layout – Allows you to take two or more photos or videos and organize them into a collage. Get it on the App Store or Google Play.
Boomerang – Allows you to take a burst of photos, which the app will stitch together to play forwards and backward as a GIF. Get it on the App Store or Google Play.
Hyperlapse – Allows you to take a handheld timelapse video without professional camera gear. Get it on the App Store.
You can also start by simply taking great photos using your smartphone’s camera. Or create professional graphics by using tools like Canva that allow non-designers the ability to generate customized images using hundreds of easy to edit templates.

canva for instagram

Suggested photo and video sizes for Instagram posts, as per Instagram Feed Ad design specifications, are as follows.

Square: minimum of 600px by 600px – 1:1 ratio
Landscape: minimum of 600px by 315px – 1.91:1 ratio
Vertical: minimum of 600px by 700px – 4:5 ratio
The maximum image size should be 1936px by 1936px, but you can upload larger and Instagram will resize it proportionally. While you only need the minimum resolution for mobile users, desktop Instagram users will appreciate the maximum image/video size.

Video posts can be up to 60 seconds in length. You can use your smartphone to capture great video too. If you are recording yourself speaking to your smartphone or camera, be sure to invest in a tripod, microphone, and a natural lighting ring. These three pieces of equipment help you create a higher quality video.

Once you have created an eye-catching photo or video for an Instagram post and saved it to your phone’s photo album, you can share it on Instagram.

Go to your Instagram app and tap on the plus icon at the bottom of the screen.

Select the photo or video from your library.

uploading photos to instagram

The icons at the bottom of the photo or video will allow you to remove the square cropping, add Boomerang video features, add a collage layout, or add up to 10 photos or videos into one post as a carousel.

On the next screen, you can edit your media with filters and image adjustments.

Then you will continue to the caption.

writing a caption on your instagram post

Your caption is the text that will appear below your photo or video. It can be up to 2,200 characters long and include up to 30 hashtags. Note that Instagram only displays the first one to three lines of your caption beneath your photo or video. Users will have to tap on the more link to view the rest when scrolling through their newsfeed.

best practices for captions on instagram

This makes the first 35 – 150 characters the most crucial part of your caption. If you want Instagram users to read the rest of a longer caption or follow a call to action, you must encourage them to do so within the first part of your caption.

Save anything that is not a call to action and your hashtags for the latter part of your caption. You can also add your post’s hashtags to the first comment of your post if you have a public Instagram account.

You can research the best hashtags to use by using Instagram search in the app or at instagram.com on your desktop browser. Search results for hashtags will show the number of posts for each hashtag plus related hashtags in most cases.

hashtags in instagram post

By including hashtags, you have the potential to reach the followers of a hashtag plus those who visit the most recent or top posts of that hashtag. You can also boost your law firm’s reputation by making your law firm its own hashtag.

personalized attorney hashtag on instagram

After you have crafted your caption and added your hashtags, you can add your location, and tag Instagram accounts that are relevant to your post. Hashtags, location, and tagged Instagram accounts can help your post gain the popularity to reach the Search and Explore tab of the Instagram app, helping new audiences discover your law firm.

You can let Instagram share the post to your law firm’s Facebook and Twitter accounts. If you haven’t connected your Facebook or Twitter account to your Instagram profile yet, you will need to do so before it can share your post to those accounts.

You can also configure advanced settings for your post, which include the option to turn off commenting. Once finished, you can publish your post on Instagram.

After you publish your Instagram post, you can go back and edit it at any time by visiting the post on the app. Tap on the three dots above the photo or video and use the edit link to edit the caption, add additional hashtags, or modify any other details.

The only thing you cannot change without deleting the post is the photo or video itself, so make sure that is perfect before you publish your post!

40 Examples of Instagram Posts for Law Firms
To get your Instagram started on the right foot, you may need some inspiration. The following are examples of Instagram posts from US law firms that have engaged audiences of over 1,000 followers. We have captured these posts on a desktop browser so you can analyze the use of captions, hashtags, and location tagging on each post.

are shared, the posts have the law firm’s website address for a potential client.best instagram lawyer8
Mekhtijev Law Firm in New York uses their brand color for Instagram Story highlights that cover press releases, closings, reviews, and awards for their law firm. These all make a great first impression for potential clients visiting the law firm’s profile. They can continue through to a collection of bright and bold images of the law firm’s people, places, and behind the scenes celebrations. best instagram lawyer9
Some law firms take a more minimalistic approach to their Instagram profile. As you can see with Baez Law Firm, the less information you include on your profile (the bio, the website link, the address link, etc.), the more your eyes can focus on the Follow, Message, and Contact buttons as well as the three rows of content. best instagram lawyer 10
Of course, unless the visitor knew about your law firm already, they wouldn’t know anything about what services you offer or where to find your website. A simple one line description and your URL isn’t too much of an additional distraction in exchange for a potential client converting from an Instagram visitor into a lead.

Education is a great marketing angle to use for your law firm on Instagram. Lexington Law uses Instagram as a platform for credit education and has built a sizeable audience through the use of Instagram Stories, IGTV, and standard Instagram posts. best instagram lawyer 11
As you can see, there are lots of ways you can approach Instagram marketing for your law firm through the use of standard Instagram photo and video posts, Instagram Stories, and IGTV. Take some time to decide what types of posts you feel best suit your brand and start creating compelling Instagram content for your law firm!

SEO Tips, SEOTips

Local SEO for Real Estate Agents the Ultimate Guide

Originally posted on https://www.jasonfox.me/local-seo-for-real-estate-agents-the-ultimate-guide/

If you are a real estate agent there is no doubt that you have been successful at, invested in or thought about building your online web presence and your local SEO search results.

The idea of having people find you online and give you a call to help them buy or sell real estate sounds amazing.  And there are thousands of brands, SEO, coaches and the like that are constantly telling you that you need to be online, you need a website, you need to blog and be on Social Media.

I know that many of you have tried these things and have not had any success.  For that I apologize.  I am one of those thousands of people that have been telling you this.

I am not saying it does not work… on the contrary I have success with it in my own business.  But like any marketing strategy it takes time and effort.

If you think it is something you would like to incorporate into your marketing strategy then this guide will help get you started.

WHAT IS REAL ESTATE SEO?

…The process of increasing the quality and quantity of your traffic or visitors to your Real Estate Website by increasing the visibility of your real estate website to users of a web search engine, such as Google, Bing and Yahoo. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. Otherwise known as Organic Traffic. Wikipedia

WHAT IS LOCAL SEO FOR REAL ESTATE?

The same as Real Estate SEO but focusing on specific locations rather than just across the entire web.  Making Local SEO much more effective for real estate agents, teams and offices.

In 2016, it was simply putting a location in front of a search term.

Non Local SEO Search Term:

  • Real Estate

Local SEO Search Term:

  • Seattle Real Estate

Since 2016, Google has seen a 92% growth in searches for “best real estate agent,” (Source: Google Data, US, 2018 vs. 2017) and a 61% increase in searches for “homes for sale near me.” (Source: Google Internal Data 2018 vs 2017)

Now Google knows where you are and will find the search term that is located near you.

If you want to rank for the local search terms then you need to tell Google where you are.  It can guess… but it is a robot.  You should probably make sure you tell them.

LOCAL SEO FOR REAL ESTATE SEARCH RANKING FACTORS

local seo search ranking factors

 

WHAT IS GOOGLE MY BUSINESS

It is Google’s way of letting us tell their robots where we are.  Or, what local search terms we should rank for.  If your office is in Seattle.  Then you should have the opportunity to get ranked for search terms with the word Seattle in front of them.

*I can not guarantee that you will rank for your Local Search Terms if you Google Your Business… but,  I can guarantee that will have a better chance if you do.

Google explains their product as:

“Engage with customers on Google for free: With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.”

If you’ve ever typed the name of a business into Google and seen an informative mini overview of the company appear on the right-hand side of the screen, then you’ll have seen a Google My Business profile in action. Essentially, it provides a snippet of information about your company for the user. It should include your name, address and phone number as a minimum requirement.

Google My Business profile for real estate also gives you the chance of appearing in map results. This means that if a user local to your business searches for a real estate business in your area you have a chance of appearing in the map result.

Since the largest percentage of Local SEO Ranking Factor comes from your Google My Business account you should take a few minutes to make sure that it is set-up and optimized.

69 percent of home shoppers who take action on a real estate brand website begin their research with a local term, i.e. ‘Houston homes for sale,’ on a search engine.” National Association of REALTORS®’s recent Digital House Hunt study

Google My Business for real estate is a big deal.  The last 5 clients I have built websites for have not had Google profiles.  According to BrightLocal, “42% of local businesses don’t have their business information claimed”.  I suspect that percentage is higher with real estate agents.

The very first thing you should do if you want to eventually rank on Google for anything is to “Google My Business”.

You can build SEO without it if you really know what you are doing.  But if you really know what you are doing why wouldn’t you?

And now more than ever, “Google is about to revolutionize the way consumers find real estate agents”, according to Inman News.

SEO
SEO Tips, SEOTips

5 Must Use Top SEO Tools For Analyzing Your Website

5 Must Use Top SEO Tools For Analyzing Your Website

Website analysis is a key part of Search Engine Optimization or SEO. The main aim of the SEO process is to propel your website towards the top of Google’s search engine results page. But more often than not, SEO professionals experience the analysis part of the process as one that is extremely slow and time-consuming.

For this reason, SEO experts have started using some top SEO tools to help them with their work. In the fiercely competitive world of the internet, the best SEO tools are much in demand. These tools make life much easier for SEO professionals with their whole host of features that are incredibly handy for ensuring successful SEO campaigns.

Let’s take a look at five of the best SEO tools!

Web CEO

Whether it’s managing PPC or SEO campaigns, Web CEO can handle it all. This comprehensive suite packs a lot of punch and it is not merely SEO that Web CEO deals with. This top SEO software has received a lot of plaudits for its sleek user interface. Is your SEO process full of mundane and repetitive tasks? Don’t worry, through its emphasis on automation, Web CEO can take care of those tasks, and much faster too. Get your website ranked in no time with its effective keyword analysis feature, which suggests the optimum keywords for making your site the success it deserves to be.

IBP

iBusiness Promoter or IBP is yet another top SEO software that has garnered a lot of acclaim for itself in the world of SEO. IBP’s software suite aims to perform three major tasks of the SEO process; optimization, promotion, and tracking. IBP’s unique feature is its regular updates, which keeps it in line with changes in search engine algorithms. IBP ensures that your website reaches the pinnacle of various search engines such as Bing, Google, and Yahoo. Has a website that’s just not cutting it? Let IBP tell you the necessary adjustments you have to make.

SEMrush

SEMrush comes to mind whenever there is any discussion regarding the top SEO tools. SEMrush is a favorite tool for SEO analysts. Its analytics reports carry information from various fields of research, such as organic research, advertising research, display advertising, backlinks, video advertising research, and keyword research. Used and approved by over 500,000 users, SEMrush is ideal if you want in-depth information regarding your business’ SEO campaign.

SEO Powersuite

SEO Powersuite is highly talked about SEO software that combines a ton of user-friendly tools for the entire SEO process. SEO Powersuite is the ideal software for those who are comparatively new to the SEO field. You don’t need a lot of experience or know how to handle the SEO Power Suite. It is a cross-platform software and consistently adheres to the changes in search engine algorithm changes. Numerous Fortune 500 companies have been benefited by SEO Power Suite over the years.

SEOProfiler

SEPProfiler packs in tools related to link analysis and building, webpage audits, competitive intelligence, keyword research, web page optimization and social media for outperforming all your competitors to get a prime ranking on search engines. SEOProfiler is a dream software for SEO teams due to its support for multi-user accounts. Well-designed PDF reports can be created using the software too.

Article Source: https://EzineArticles.com/expert/Yash_Pal_Singh/2128387

SEO Company Or SEO Services
SEO Tips, SEOTips

Why Hire an SEO Company Or SEO Services For Online Business?

Why Hire an SEO Company Or SEO Services For Online Business?

Many businesses that are hoping to increase their online presence are hiring an SEO company or using SEO services well to gain every single benefit while achieving their goals.

 

Although attempting to learn SEO yourself is a good idea as well as a tempting one, there are high chances you might implement SEO techniques wrongly because they need months and years of experience.

 

“On the other hand, you can’t let your website in a standby zone yielding no business and income.”

 

The only possible answer one can find is outsourcing a team of SEO experts with the skills and required experience to bring in the best results at affordable rates.

 

The world wide web market has undoubtedly got a boom in online selling and buying, blogging, promotion/marketing, etc. and the race is getting higher with time to be on Google’s first page.

 

Moreover, it is one of the earnest desire of any business person to see his/her website at the top among the competitors of the same business vertical.

 

However, if these reasons are not enough to understand the need for SEO in your online product, then following SEO advantages surely makes it clear Why Hire an SEO Company Or SEO Services For Online Business?

 

TOP Reasons Why SEO Is Important For Your Online Business

What is seen is sold! We have been hearing this for a long time. This five words phrase adequately describes the nature of the online business or the web-tech Thanos sized market.

 

Any SEO company or SEO service provider has one rule, “optimize the site in a way that it clears all the Google norms, let the people come and pay a visit automatically.”

 

Now, if your website is designed qualitatively and present the products or the services around the market prize quantitatively, your chances of becoming a brand increases.

 

But, all this happens if your website is seen by the consumer or customer in a better way. And it is possible if your Search engine rank escalates in a set pattern.

 

BPS IT Services in India is one such SEO company that is currently focussing on increasing the ranks of websites from scratch because we take SEO services seriously due to its five significant advantages.

 

Better traffic, better result:

 

With WordPress, it has become easy to develop a well-designed website; however, if the site is not getting traffic, then it is of no use. The right kind of traffic brings big-time sells where organic should be the only priority. If SEO is done correctly, you stand a chance to be in your targeted audience’s search result.

 

Free keyword audit reports:

 

Every single thing on Google has some rank! The important part is picking out those things according to your business niche that gives a daily chance of being in the search results. An SEO company or freelance SEO service providers work on those things which we call keywords. They use a certain amount of keywords in the landing pages, web pages, URLs, etc. and increase the traffic.

 

Working on keywords and generating organic traffic on your website go hand in hand, their accountability on each other is as same as the winds move the clouds in the atmosphere!

 

Therefore, freelance expert or a well-established SEO company providing SEO services always follow the latest SEO tips and tricks to keep a website in a touch of organic traffic.

 

Content is a game-changer:

Many times, SEO manager or an executive might not know which keywords have better value? What can rank well? Which keyword is the audience’s favorite search query? But, a good content writer does have the ability to work on each kind of popular and LSI SEO keywords to make content rich in information while keeping one eye on the ranking factors.

 

Nowadays, it is difficult to get a better writer, and if you have an SEO company by your side, then it only looks like a solution to each and every problem.

 

Saves time:

If you hire an SEO company, then you have the chance and time to work on the quality of your business products happily. Also, you get the opportunity to learn more about online promotion and digital marketing with the experts of SEO services.

 

Finally, legitimacy is the final perspective:

A client gets the chance to meet all kinds of digital marketing companies influencing the market via SEO. But, it is crucial to understand that a company who use aggressive SEO technique and illegitimate SEO tips and tricks might give you results in weeks or a few months.

 

But, if the process is caught by Google and traffic suddenly dips down, then there one excuse, “It happened due to changes in Google’s algorithm” will be loudly hearable to your ears. Don’t fall for a bad company.

 

Working on SEO need patience and time, thus learning and implementing it yourself can be the biggest challenge in your life.

 

Furthermore, if you have the budget to hire SEO company, then you should go for it as organic traffic generation, keyword auditing, content writing, and following logical SEO process, all are the SEO services that must be implemented at the same time and in a vast manner.

 

Article Source: https://EzineArticles.com/expert/Prashantbairwa_Kumar_Bairwa/727173

 

seo services
SEO Tips, SEOTips

SEO Services

Professional SEO services can lift your site above your competitors. According to SEO experts, they help business owners deliver their sites to top rank search engines. They ensure that the site has a unique setting that attracts Internet users. Search engine optimization experts apply the newest analytics service, which has a positive impact on a website. SEO companies are facing great competition in the SEO field. However, they introduce guaranteed SEO services to cope with the competition.

 

These SEO companies have a strategy requiring clients to pay the major search engines (including Google and Yahoo) for monthly website maintenance. However, the company has guaranteed SEO services, where clients do not pay maintenance for that month.

 

Google has remained top, since they have accurate methods and algorithms that deliver credible results to the searchers. However, Google has made it difficult for web developers to use optimization tricks in manipulating search engines. This is why SEO companies have the guaranteed SEO money refund.

 

SEO companies ensure that guaranteed SEO services include the Google’s webmaster guidelines. Webmaster guidelines boost website rank and search activity. The services clients get from SEO experts are like marathons. However, clients should be aware that SEO tricks can have a great impact on a website and damage it-which is why they have to use the legitimate SEO strategies in order to receive impressive results.

 

Although one may read a lot about the search engine ranking, no search engine optimization company can ensure that his or her site will get the first page in Google or Yahoo search engine results. Despite this, SEO companies have guaranteed SEO services and it is great when one signs with Google. The fact remains that SEO services assure clients that even if the site will not rank among the top search engines, the money will not be a waste because of the refund.

 

Many webmasters are confused when hiring a search engine optimization SEO expert. Although SEO experts are believed to save time and improve webmaster sites through SEO strategies, they can also frustrate webmasters. Thus, webmasters must investigate the pros and cons of SEO services. The major tasks of the SEO experts are:

  • Ensure that the site is well reviewed in the content or structure
  • Provide Search engine optimization SEO advice on website development like use of JavaScript and web hosting
  • Develop website content using SEO services
  • Provide online business improvement campaigns
  • Target keyword research
  • Offer SEO training

 

However, the webmasters can grasp search engine optimization SEO through websites. They will understand the benefits of hiring an SEO expert and what to expect from one.

 

It is clear that when webmasters hire a search engine optimization SEO expert, they stand a better chance of maximizing their SEO services. When they want to start a new site it is good to look for web developers who have web design talent. The web developer will ensure that a webmaster’s site reaches the top search engine ranking like Google or Yahoo. The web developer also assists in improving an existing site.

 

However, webmasters have to ask several questions about search engine optimization SEO including:

1. Do they have previous examples and testimonies from past clients?

2. Do they follow the guidelines from the Google webmaster?

3. Do they implement the SEO Internet marketing services to improve online business?

4. Do they have experience in the webmaster’s industry?

5. Do they have knowledge of the webmaster’s country/city?

6. Do they have experience in developing sites for international companies?

7. What are the best SEO techniques to implement on the webmaster’s site?

8. How long has the SEO expert been in web design?

9. Does the SEO expert have good communication skills when making changes on the client’s site?

 

Although the SEO experts provide great SEO services to their clients, there are a few who ruin the web design industry through their greed in marketing efforts and manipulate search engine rank. If search engine optimization SEO does not involve ethical practices, the site may have low visibility on Google or even be removed from the Google index.

 

SEO and social media marketing ensure that one’s site has the best SEO Internet marketing, which means that their company can remain competitive in the online market. All the individual has to do is transition in their online business.

 

SEO Internet marketing has major components, which develop the website traffic, and top search engine rankings. However, webmasters should be aware that these components are not easy to get. They must apply formulas and SEO strategies to produce effective results. There are many websites providing pertinent information about SEO and online marketing, and you can learn from them.

 

If one’s business does not have SEO Internet marketing strategies, he or she will need help from SEO experts. They will have to find SEO expert websites, who will help the business owner’s site have many customers in online marketing. The obligation of SEO experts is to create exposure to businesses. They focus on SEO Internet marketing goals and provide top search engine rank like Google and Yahoo. However, to accomplish all this, web developers use SEO custom services, which have long-lasting SEO Google rank.

 

SEO companies ensure that your site has all the SEO Internet marketing such as business improvement, localized product sales, high-quality online generation, and the rest. Webmasters are guaranteed to remain competitive in the online business if they stick with SEO experts. They will have all they need to ensure business success.

 

Business owners who do have a business website lose massive amounts of money from online marketing. They should know that SEO Internet marketing mandates a business website since it is a necessary online marketing tool. A website or blog is the same as news ads, letterheads, or yellow pages. However, the website must be user-friendly and just as advertisement is important, the SEO website is the same.

 

It is true that 44% of small businesses do not have a website or blog. They are unable to reach 73% of Internet users each day. If your company has a website, customers can research the latest products the business owner’s company offers. SEO Internet marketing can help any company through their site to sell products. All businesses should have their own website, including companies using websites provided by insurance.

 

Our SEO writers for hire can write engaging content that your potential customers will find online.

 

 

 

SEO Services

By John Halas

Article Source: https://EzineArticles.com/expert/John_Halas/226017

http://EzineArticles.com/?SEO-Services&id=6705462

 

 

SEO Tips, SEOTips

Local SEO Industry: Current Status and Future Projections

 What Is SEO?

This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman’s language, it the process of capturing traffic from search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.

 

The Major SEO Players

Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.

 

Returns for SEO Players

The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players’ hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

 

From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let to the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is attracting more players thereby tightening the competition among SEO service providers.

 

The Emerging Issues with the Current SEO Returns

With the above distribution of returns, several questions emerge. This includes the following:

 

• From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.
• It is also possible that small and medium businesses do not understand the value of SEO services provided to them.
• The low SEO income earners, those who received less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.
• It is also unknown if most SEOs will still be in operation if their income remains static.

 

The Current SEOs Income Per Customer

Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $100 a month while others will pay more than $5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.

 

Research also shows that some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high customer churn with a large dedicated network of sales team.

 

Similarly, some SEO service providers provide services that are more comprehensive in a much more professional manner customized according to the client thereby leading to a low number of clients.

 

Due to the above statistics, it therefore becomes essential for any SEO service provider in the current market to operate in a manner that matches his/her setup.

 

Handling Capacity of the Modern SEOs

Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.

 

Market Structure for Most SEOs

SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation as well as relationships build during the offline campaigns.

 

Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.

 

Services Offered by SEOs

Majority of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing it as 86% claimed to be offering this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this service to their clients.

 

Other services offered by SEOs:

 

• Content creation/optimization
• Link building
• Citation building
• Social media marketing
• Website development
• PPC
• Mobile site development
• Video marketing and mobile marketing.

 

The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need to educate their clients on these marketing channels so that they can go for them.

 

When asked about the online SEO services SEOs feel are effective, 82% of them said that the General search is the most effective for generating leads. Local search appears to be the second best after 62% of the respondents in an SEO survey voted in its favor. PPC is the 3rd with 53% while social media is the 4th with 26%. Daily deals appear to be an appealing to most SEOs because only 1% voted in favor of it.

 

Tedious SEO Tasks

55% of the current SEOs in the market find link building to be the most tedious and time-consuming work. Others, though 15% only believe that content writing is the most tedious and time consuming task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this task is also boring to them.

 

Future Projections

This is an outline of what we expect in the near future as far as SEO business is of concern.

 

Expansion of SEO Businesses

Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to realize their desired levels of growth.

 

The social media is also expected to grow and be more effective even than the local directories. This is because most SEOs believe that social media can perform better because of recommendations from friends. Mobile usage is also expected to grow further and become relevant for local businesses.

 

Upsurge of Confidence in SEO Business

Unlike other businesses, the SEO business is showing a positive growth of confidence among the players. Despite this being a dynamic and innovative industry, most SEOs are still willing to recruit more staff to help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEO business is going to be more profitable starting this year 2013.

 

Confidence is also running high that if the SEO players increase the understanding of SEO/social among the business owners they serve in future, they will not only increase the business owners’ rate of investment, but also make them transfer their marketing budgets from other channels to the digital channels.

 

Ajay Prasad is the Founder and President of GMR Web Team, a leading Internet strategy, marketing and development firm. Ajay guides small and medium size businesses in designing their online strategy, marketing and development campaigns for maximum impact. Ajay focuses on a client’s products and services and their target market’s needs to achieve the best possible results.

 

Article Source: https://EzineArticles.com/expert/Ajay_K._Prasad/318786