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Elula Marketing
Marketing Monday

What is Video Marketing?

What is Video Marketing?

Americans spend, on average, almost six hours per day watching videos. People watch videos on their TVs, on their computers, and on mobile devices.

So it only makes sense, as marketers, to use consumer’s love for video in order to sell your product. This idea is known as video marketing, and it has become extremely popular over the last few years.

But, what is video marketing? Why is it so popular and how can it help your business?

We’re here to answer that question and more in this blog. Read on to learn all about video marketing and the benefits it’ll bring your company.

What Is Video Marketing?

87 percent of businesses use video as a tool for marketing. If you aren’t using video marketing to drive traffic to your site and increase sales, you’re getting left behind your competition.

The goal of video marketing is the same as any other type of marketing: to increase sales and improve customer relations. With video marketing, you’ll create videos that attract customers and get them interested in buying what you have to offer.

These videos can consist of any of the following:

  • How-to’s
  • Brand promotion
  • New services or products
  • Customer testimonials
  • Live events
  • Entertaining and informative content
  • And more!

If you’re looking for more creative video marketing ideas, check out this page for additional information.

What Are the Benefits of Video Marketing?

So now that you know what video marketing is, it’s time to answer the most important question. What are the benefits? How can video marketing help my business?

Here are just a few of the benefits of video marketing for business.

Improves Your Google Ranking

Google loves when websites have video content. Videos keep viewers on your site longer, which shows Google that your site has something positive to offer people.

By including video on your website, you’ll be much more likely to rank on the front page of Google than sites in your niche without video content.

Boosts Web Traffic and Sales

Because your Google ranking will improve, you’ll increase the traffic for your site. And increased traffic, especially when it’s being done by interested consumers, leads to sales.

Appeals to Mobile Users

Mobile users love watching video content instead of straining their eyes to read written content. Nearly 60 percent of searches are done on mobile, so it’s important to appeal to those mobile users by having video content available.

Engages More People

Some people cannot focus on a piece of written content for more than a few seconds. They rely on video information instead of written info. If you aren’t making quality video content, you’re missing out on a huge chunk of the consumer pool.

By using video marketing, you can attract all of the people who don’t have the patience, time, or focus to read a long blog on your website.

Start Using Video Marketing Today!

Now that you know the answer to “What is video marketing”, it’s time to say “action”! You will quickly begin to reap the rewards that video marketing has to offer.

Looking for more digital marketing tips to boost web traffic on your site? Check out our blog today!

Marketing
Marketing Monday

7 Promotional Tactics to Market Your Content Like a Pro

7 Promotional Tactics to Market Your Content Like a Pro

Did you know that 77 percent of American adults go online every day? And, of that 77 percent, 26 percent spend almost all of their day online. Americans are plugged in more often than not — that means you have a lot of opportunities to share content with them and market your business’s products and services. To generate more leads and see conversions from your content marketing efforts, you need to make sure you’re using the right promotional approach.

Read on to learn about some effective promotional tactics that will help you market your content and spread the word about your business.

What Is Content Marketing?

Content marketing is a marketing approach that involves creating a variety of online content (blog posts, social media posts, videos, etc.) with the intent of building and retaining an audience.

The goal is to provide your audience with useful, valuable content to build trust and increase the likelihood that they will purchase products or services from you in the future.

Importance of Content Marketing

There are a number of benefits that come with having a strong content marketing strategy, including the following:

  • Improve trust and build brand reputation
  • Improve website conversions
  • Improve search engine rankings
  • Bring in new leads in a cost-effective way

Content marketing also helps you to establish yourself as an expert or authority figure in your industry. This, in turn, increases your conversions and helps you to build a solid reputation for your business and brand.

Promotional Tactics Every Content Marketer Should Use

As you can see, good content marketing is essential if you want your business to succeed long-term. Here are seven promotional tactics that you ought to use when marketing your content.

1. Reach out to Influencers

Some people scoff at the idea of working with social media influencers. In reality, influencer marketing can lead to some incredibly high conversions.

Influencers who have spent time building a loyal following can be a great asset to your company and can really help to spread the word about your brand and the content you’re working hard to put out.

Reach out to an influencer and ask for a quote to find out how much they’ll charge to share your content on their social media profiles.

2. Mention Your Sources

If you’re quoting professional sources in your online content — and, if you’re not already, you definitely should be — mention and tag those sources when you share your posts or videos on social media.

Often, your sources will see the mention and check out what you’ve created. They may even share your content on their own social media profiles.

This helps to expose you to a much wider audience and can increase the amount of engagement and the number of followers you get from a single post.

3. Email Your Sources

If you really want to ensure that a busy individual sees your content, try sending them an email.

Let them know that you’ve written a blog post or created a video in which you mention them or their research.

Many professionals have busy social media profiles, and there’s a possibility that they might miss your mention or tag.

If you email them directly, they’ll be more likely to be on the lookout for your post and may be more inclined to share it with their followers.

4. Submit to Content Communities

There are lots of websites on the internet dedicated to helping content creators grow their following and expose their content to a wider audience.

There’s a lot of competition on these websites, but they can be very helpful, especially if you’re putting out high-quality content.

If you join one of these communities, it’s a good idea to do more than just self-promote. Share other people’s work and engage with others who are posting on the site — remember, this is a community.

It’s a good idea to share only your best content, too. You don’t necessarily want to use these sites for every piece of content you create.

5. Send Content to Your Email List

Don’t have an email list? Create one as soon as you can. An email list will provide you with direct access to people who are already interested in what your company has to offer.

Once you have your email list, start sharing your content in regular email updates. Don’t spam the people on your list — limit yourself to a maximum of one email per day.

6. Use Paid Ads Strategically

You can always go the paid route when you’re trying to promote your online content.

Be smart about the way you do this, though. Otherwise, you could end up spending a lot of money, and that’s money you might not necessarily get back.

Pay to promote specific pieces of content, the ones you really want to get out to a wider audience.

Make sure you label your content clearly as being sponsored, too. This helps to establish credibility and prevents you from being penalized by the platforms on which you’re advertising.

7. Hire a Professional

Finally, you might want to consider hiring a content marketing expert, like the ones available at this website, to help you get your content out to a wider audience.

There are lots of content marketing professionals out there who know the latest tricks and tools necessary to share your content with as many people as possible.

Just be sure to do your research before hiring one of these professionals to make sure they’re trustworthy and have a good online reputation.

Need More Content Marketing Help?

As you can see, there are a lot of different promotional tactics you can utilize as part of your business’s content marketing strategy.

These seven tactics are great ones to start with when you’re first getting into the content marketing game.

Do you need additional help in establishing a content strategy, though? If so, we’ve got lots of articles for you.

Head to the Content Strategy section of our site today for a variety of resources that will teach you how to create great content, stick to a schedule, and increase your productivity.

 

SEO tips
Marketing Monday, SEO Tips

10 Digital Marketing Terms Every Successful Entrepreneur Knows

10 Digital Marketing Terms Every Successful Entrepreneur Knows

 

There are a million digital marketing terms, acronyms, and lingoes that get thrown around all over the web. These can become so commonplace that it’s almost embarrassing to ask what they are at this point.

Don’t worry, pretty much everyone is unsure about at least one of these terms, and there’s nothing wrong with missing out on one or two.

We’re here to give you 10 must-know terms so you’re up-to-date.

 

 

10 Digital Marketing Terms You Need to Know

Some of these terms are absolutely essential, so you may already know them. That said, we’ll have to cover them just in case.

1. SEO

Search engine optimization is one of the most important elements of digital marketing. It’s the process of making your site look good in the eyes of a search engine so that you can rank highly in the results.

Many of the terms in this article will be related to SEO.

2. Keywords

You probably know the general term “keyword.” In terms of optimization, though, it relates to the words that users put into search engines.

You should research the most popular keywords in your niche (we’ll cover that term next), and create your content with those keywords laced throughout your writing.

3. Niche

This term is another one that has meaning outside of digital marketing. Generally, a niche is an area of content.

So, your niche will generally pertain to the kind of content you have on your site and the other sites that also create that sort of content. You should look to the successful sites in your niche for inspiration on how to market your own site.

4. Backlinking

Backlinks are links to your site from another site. If search engines were like a democratic election, backlinks would serve as votes in your favor. Links from high-power sites have more influence than those from unpopular ones.

Further, sites in your niche will give more valuable backlinks.

5. Search Engine Algorithms

The search engine algorithm is the formula that search engines like Google use in order to select the most relevant sites for their search results.

These are very complicated formulas, but SEO is ultimately the process of trying to understand them, and using what we learn to make our sites fit better into the algorithm to rank higher.

6. PPC

PPC stands for “pay-per-click” advertising. This is a form of advertising that can be used in a number of different spaces. Social media and search engines are just two of the primary places where PPC is used.

The great value of PPC comes from the fact that the platforms it’s used on are highly specific when it comes to placement, and you only have to pay when your advertisement is clicked.

That way, you know that each advertising dollar you put in is one that went toward visibility for your site. When thinking about the platform to employ your PPC dollar into, you should think about doing some customer research.

Some niches have users that frequent different social media sites or search engines. You should also consider your end goal before you start to put money into PPC. Users who frequent Pinterest, for example, are more inclined to make purchases as they browse through the site.

People using Facebook, on the other hand, are more likely to make downloads and provide social shares. Depending on your marketing goal, you would want to choose one side or the other.

7. Conversions

A conversion is an instance where one user follows your marketing platform down to the point where it’s time to make a download or finalize a sale, and it actually goes through.

A conversion can ultimately be thought of as a success. They can come in different forms, as different businesses have different goals for their users. Maybe you want to sell a product, maybe you want to get a download, whatever your goal is, a conversion is when it becomes realized.

Follow the link if you want to learn more about how to use SEO and PPC to lead conversions.

8. Long and Short Tail Keywords

Not all keywords are made the same. Short tail keywords are those that have only one or two words. Long-tail keywords are those that would be more considered to be phrased.

So, “football cleats” could be considered a short tail keyword. “Pink football cleats for youth athletes” would be considered a long-tail keyword. When it comes to ranking for these words in the results pages, you’re typically going to have more luck when it comes to the long tail phrases.

These are more specific and less likely to have a lot of competition. If you were to search “buy trucks,” you’d probably find that the results were bogged down by industry leaders.

It’s difficult to compete with companies that have millions of dollars for marketing at their disposal, so you’ll want to be more specific. “Buy super cool trucks with disco balls installed” would be a keyword with less competition that you could likely rank for.

9. CTR

The CTR, short for “click-through rate,” is a measure of the number of clicks that a particular ad or post gets. This is a relatively simple term, in that it simply shows you how many clicks your item has gotten.

That said, the acronym “CTR” is very commonly used in blogs and articles relating to digital marketing.

10. SERPS

SERPS stands for “search engine results pages.” This is another one that seems really common and intuitive, but it’s crucial that you know what the acronym means.

This is exactly what it sounds like. SERPs are the pages that come up when a user types in specific keywords and generates a response page. Ranking highly in the SERPS is one direct path to online success for a business.