fbpx
Sites

Why Successful Sites Start with Spreadsheets

Why Successful Sites Start with Spreadsheets

 

As a digital agency, we design and build a lot of websites for our clients.

And as an SEO and Content Marketing agency, we have to overcome the obstacles that other web developers inadvertently set up in many websites to make any future digital marketing campaign extra challenging.

And, to be honest, we love the odds.

This is because most websites are built by developers, or development companies, who are passionate about code but have little knowledge or interest in marketing and sales.

On the other hand, as we are business-marketing people, our passion lies in salesmanship marketing, and we love the preparation and the application of solid marketing plans to the architectural structure of the websites we build – long before we even think of the designs and long before we even start to build.

And in my experience, this gives us (and our clients) the edge.

And when it comes to any planning process, even marketing plans, spreadsheets are the language of business people and of serious planning.

So let’s talk spreadsheets and let me show you the most important spreadsheets you should consider before you try to find a designer or a developer for your next site.

 

The Keyword Research Spreadsheet

This is probably the most important spreadsheet you will need, and this is where the story of your new website should really start.

From this spreadsheet we develop all other planning and mapping spreadsheets you will need and, in almost every case, I have seen it evolve into a few huge unexpected benefits for my clients:

  1. It focuses everyone’s mind on what the customer really wants, which is always a good way to start any marketing project – including a website.
  2. It helps us all focus on core USPs and copy strategy for the site as a whole.
  3. It guides us all as to which pages are really needed on the site in terms of Landing Page mapping.
  4. It also helps us discover and discuss the pages that will be used as an integral part of your content marketing and blog strategy. I see too many developer-led websites where the traffic-generation power of those secondary or tertiary pages that support each of your Landing Pages have been forgotten about or underestimated.
  5. It helps us map out the sales strategy of the site – and strangely enough, for the more successful sites it is not all about online sales but more about relationship-building for the long term.

When you commission in-depth keyword research for your new site, you should get a spreadsheet of hundreds (if not thousands) of keywords organised across many tabs and, in each tab, it should be organised into lots of specific groupings. And next to each phrase should be the search volume, which tells you how many people used that search term in search engines.

The Primary Navigation Strategy Spreadsheet

The first outcome of the Keyword Research Spreadsheet is to help you build your primary navigation spreadsheet.

Basically, by grouping keywords together into major categories we start to see the very rudimentary bird’s-eye view of your site structure and page mapping.

For example, if you specialise in safari holidays, then one possible main category breakdown might be by country. If this were the case, then the priority navigation in the header of your website would be your country pages.

But beware of making false or quick assumptions. I have been carrying out keyword research for over 15 years and I am still amazed at how often keyword research takes us somewhere the client was not expecting and reveals opportunities that they were not aware of.

And in the cases where the client has let keyword research lead them to new opportunities, the results have been stunning.

The Priority Landing Page Spreadsheet

At this point, it is very important to note a very common phenomenon. Your primary navigation path pages might not be your priority Landing Pages. In fact, they rarely are. However, this is where so many of our clients get led astray by developer-led websites.

Again, here are usually unexpected surprises that often end up offering far more profitable opportunities to our clients.

Let’s stay with our example of the safari holidays. In many cases, while the country might be the primary navigation of the site, they are not the best pages to designate as Landing Pages. In many cases, the keyword research might show us that a subsidiary page of a particular country – for example, honeymoon safaris in South Africa or family safaris in Namibia – might be more important than the South Africa page or the Namibia page of your site.

This is massively important because budgets are always limited and we need to know in advance which are the best key phrases to rank for – and, to do so, we need the site infrastructure to be properly mapped out in advance so that we can take advantage of the more profitable opportunities.

 

However, I still see so many developer-led websites where it is evident that this was not properly thought through in advance, nor properly mapped out. The resultant sites are simply not able to be flexible enough to cater to this type of marketing-led thinking.

Content Mapping Spreadsheet

Creating primary Landing Pages is very important.

However, I have been finding over the past few years that the promotion of these pages is becoming increasingly competitive, which means that larger SEO and PPC budgets are required to maintain good positions.

But it gets worse! I am also finding that even when maintaining good positions for our clients with ever larger budgets, Google is simply not generating the same volume of traffic to our clients’ websites as it used to.

Thus, with higher costs for lower traffic numbers, we need to implement new strategies for traffic generation at more sensible costs.
Enter Content Marketing! And enter the Content Mapping Spreadsheet!
For this work, we need to create a spreadsheet of phrases that people are typing in where we can provide good and relevant content in the form of an onsite article or as part of your onsite business blogging programme.

An unexpected and profitable outcome of this spreadsheet is that this will also form the foundations of your social media content programme. But more of this later.

Let’s look at some examples: if our keyword research tells us that there is a nice little pocket of people searching for “safari honeymoon ideas for July”, we would not want to send them to your home page, or any of your country pages, or even to your honeymoon safaris page (if you had one).

Instead, you could map out in your Content Mapping spreadsheet that an important key phrase is “safari honeymoon ideas for July” and, in the “placement” column next to the key phrase column, you could enter “blog post”. Then, when it came to writing this post, you could talk about how Southern Africa would be wet during these months and, as a result, you can tell your readers about some of the great honeymoon safari ideas you have to offer in the warmer northern climes.

Useful stuff. Great for generating lots of very targeted, long-tail traffic at very low cost.
The more of these types of content you create and feature on your site, the more opportunities you have of being found by very specific groups of people all over the internet who are asking very specific questions in Google and in social media; and, the more of this traffic and exposure you generate, the more business you can get.

The Key Phrase Focus Spreadsheet

The next one is a little less exciting but equally valuable.

In this document, we now need to list every page that will be in your future site. For each page, we need to decide if it will have a key phrase focus (don’t forget that each page has to have a different key phrase focus).

For each page, we then need to write a title of about 60 characters that says what the page is about, along with a short sharp description of the page (with or without a key phrase focus).

And while you are about it, don’t forget that the titles and descriptions are what readers will see if that page gets ranked, so don’t forget to put your best foot forward and write both of them with the best salesmanship that you can muster, including some of your best USPs.

It is a very long and rather thankless job, but this is what is going to encourage people to click through to your site when your pages get ranked in Google and other search engines.

The 301 Redirect Spreadsheet

Last but not least, the most irritating job in the world is the preparation of the 301 Redirect spreadsheet.

Basically, when you are reworking your site, much will change from old to new. For example, your old site usually has a huge number of pages that will not exist on your new site; or your product and other important pages will have different URLs; or you will have one new page that consolidates two old pages.

There are many such scenarios for change. Nevertheless, if you don’t make them official by notifying Google and other search engines, then, in essence, your site and your important pages will be considered as brand new. This means that they will start with zero SEO assets. And this will mean that you will have to start your SEO all over again as if you were just born yesterday.

To keep your SEO assets and maintain those rankings that were doubtless expensive and hard won, the 301 Redirect Spreadsheet helps you tell Google that, while you are dressed differently, it is still the good old you.

Now, I know I started this section saying that this is the most irritating job – well, I meant it. It is also a job that can take many days to get right and most of the time we will be trying to decide where, if Page A on the old site does not exist any more, in the new site you would like that page to point to. The home page? One of the category pages? A blog post? Trying to make these decisions is nerve-racking and, when you have hundreds or hundreds of thousands of these pages, it can frazzle even the most brazen of SEOs.

But it is important.

Article Source: https://leadgenerators.co.uk/blog/why-successful-sites-start-with-spreadsheets

SEO Tips, SEOTips

SEO Sitemaps Give Websites a Boost

SEO Sitemaps Give Websites a Boost

 

A lot of web pages will find an SEO sitemap useful in improving their performance. SEO stands for “Search Engine Optimization”, the process that aims to create or revise Internet sites so that it can be better found by search engines. The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines.

Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files. To do this, they devise a program called a web crawler, or spider. This software automatically and continuously surfs and hunts content in the Web. Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers. Spiders never stop navigating the web from page to page, to index the relevant content of the Internet. Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index.

When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for.

SEO will use all the combined techniques of keyword analysis, smart code, good content literature, link popularity study and website organization to place the subject web page as high as possible in the list of search results in search engines. Web pages displayed on the top of results pages are assumed to get the most attention, and therefore, opportunity for earnings for web businesses and pages with sponsor links.

Search engines usually return a list of results ranking pages according to the number of Internet sites linked to them. Results can be classified as organic, or sponsored links. Sponsored links are shown prominently because their creators or agents paid the search engine. Sponsored links are the main source of income of search engines. “Organic” search results are the lists of actual results from the engines index and are directly related to the keyword typed in the request. One of the more effective techniques of SEO is the creation of a well-organized site map in a website. Since the site’s main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the key words of the content, and index these for a search engine. This is where the SEO sitemap helps the website creator or administrator.

Site maps are usually pages filled with links. These are shown as tables or lists, although lists are generally more effective. Writing code for SEO sitemaps is very easy and simple to format and maintain. These are ideally basic HTML pages with default tags, logical titles and keywords scattered in the Meta description. Introduction areas can contain more of the keywords. The site should have a main heading for every directory.

A simple list layout helps reduce unnecessary tags that might “hide” your keywords. Some spiders give more weight to the following, than text in the normal body of the webpage: heading text, content within link elements, text nearer the top of the page and the text written for a link. Therefore, writing the keywords and links in these areas could somehow move up the web page’s ranking. This goes for SEO sitemaps as well.

Web sites should be designed consistently, so navigation models should follow the flow of the site map. Therefore, the first section in the site map should be the first link in the navigation bar.

In an SEO Sitemap, and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage. However, in an SEO site map with little text, key words should be added as much as possible. As much as possible, web links should follow web page titles, and must undergo SEO during coding. Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all.

There is no way to guarantee that a website will be shown in the topmost ranking of “organic” search results for an extended period of time. However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position. Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.

Related Articles – SEOSitemapsWebsites BoostSEO Sitemaps,

SEO_017
SEO Tips, SEOTips

Instagram for Lawyers: How to Use Instagram for Marketing Your Law Firm

Instagram for Lawyers: How to Use Instagram for Marketing Your Law Firm

Originally posted on https://rankings.io/instagram-for-lawyers/

A survey performed by Attorney at Work found that 25% of lawyers use Instagram regularly for marketing. Aside from that data, formal research on law firm use of Instagram is not readily available. So we wanted to figure out how attorneys are using the platform to build their brands and engage with potential clients.

Why are lawyers and law firms utilizing Instagram?
According to Instagram Business, its platform has over 1 billion users who are active each month. 80% of Instagram users follow a business. Pew Research found that Instagram is the third most popular social network behind YouTube and Facebook amongst US adults and that 63% of its users visit the site at least once per day.

App users love Instagram as well. Google Play lists it as one of the top five free apps with a 4.4-star rating from over 87 million users and the App Store lists it as number one in photo and video with a 4.8-star rating from over 13 million users.

How are law firms using Instagram to grow their practice?
In our guide to Social Media for Lawyers, we examined how law firms should review the guidelines and rules of professional conduct as set by the ABA and applicable local bar associations when it comes to social media usage. Take into account any rules that may apply to following other users, what type of content you can post to your Instagram account, setting up and maintaining a social media policy, applicable use of disclaimers, and advertising ethics.

As with most other social networks, you can use Instagram to build brand awareness for your law firm within your local community. Through the use of Instagram posts, Stories, and IGTV, you could put your law firm’s name in the mind of potential clients. That way, if they were ever in need of legal service, hopefully the name of your law firm would stand out as they start to research their options.

In addition, through Instagram advertising, you can use retargeting to remind potential clients that you offer the legal services they recently searched for on your website. It allows you to utilize a small advertising budget to potentially achieve a large result. Continue reading to get a comprehensive look at how your law firm can utilize Instagram to increase your reach.

How to Get Started on Instagram
Prior to setting up your law firm on Instagram, you may want to download the Instagram app from the App Store, Google Play, or Microsoft Store on your mobile device and create an account for yourself. Get to know Instagram on a personal level and use it like your potential clients would. But more importantly, get a feel for how different types of entities market themselves on Instagram.

Take some time to follow Instagram accounts for the people that inspire you. Follow the big brands that you respect. Follow a lot of local businesses you shop at or see on a regular basis. Follow the top lawyers and law firms that offer similar services from other states. Follow hashtags for your community, for your hobbies, and for things that excite you.

Once you’ve followed some accounts, take some time each day to look at the posts in your newsfeed. Watch the Stories at the top. Visit the Search and Explore tab. Watch some IGTV.

Get a good feel for what you like and what you don’t like about the Instagram community. Also notice posts from the layers and law firms you follow mix into the content from everyone else you follow. This will give you a sense of what to create for your law firm’s content and how it will flow into your follower’s Instagram experience.

How to Set Up a Business Instagram Account
To set up a business account on Instagram for your law firm, if you haven’t already, you will need to download the Instagram app from the App Store, Google Play, or Microsoft Store on your mobile device. You can create a new account using your Facebook account, phone number, or email address.

sign up for instagram

Instagram will allow other users to discover your law firm’s Instagram account based on this information. Therefore, you may want to use a phone number or email address that you know your clients have in their phones as a way to build your Instagram audience.

Next, Instagram will ask for your name and password. On the following screen, Instagram will show you the username they have automatically generated for you. You can use the link they provide to change it to match your usernames on LinkedIn, Facebook, Twitter, and other social networks.

Instagram will then ask to connect with your Facebook and phone contacts to find people to follow on Instagram. You can skip these steps until you are done customizing your profile. That way, when you start to follow your contacts, they will see your completed profile instead of a blank one.

Next, you will add your profile photo. You will need to download your profile photo from LinkedIn, Facebook, or Twitter to your phone’s photo album or skip this step and add it later. Once you are finished, you will be taken to your new profile.

Every new Instagram account begins as a personal account. If you already have a personal Instagram account, you can go to your account settings and tap on the link to switch to a professional account.

Instagram offers professional accounts for creators and for businesses. As a business, you can link your Instagram account to your Facebook page, choose the Lawyer & Law Firm category for your Instagram account, and add public contact information.

How to Customize Your Instagram Profile
The best way to make a great first impression with your law firm’s brand on Instagram is to customize your Instagram profile and publish a few great posts before you begin to connect with your target audience. To customize your Instagram profile, tap on your profile icon in the Instagram app and tap on the Edit Profile link.

edit instagram profile

To upload or change your profile photo, tap on your profile photo or the placeholder image and upload a photo that is at least 180px by 180px. This photo should match the image you use on other social networks so your fans and followers for easy brand recognition.

If needed, edit your name and username to match those used on your other social networks to stay consistent with your law firm’s branding. Then enter your law firm’s website URL.

Next, you will enter a 150-character description of your law firm in the bio. You can use this to simply introduce people to your law firm or to let people know what they can expect from your Instagram profile. Some law firms also use their bio to include disclaimers about advertising, legal advice, and typical results.

How to Add Local Business Details on Instagram
In the public business information section, you can edit the Facebook page linked to your Instagram account and account category. You can also add or edit your law firm’s contact details and edit which contact details appear on your public profile using profile display.

If you include your email and/or phone number in the public business information section, a contact button will appear on your profile. Instagram users who tap on this will be able to email and/or call you from your profile.

If you include your street address on your profile and make it visible, visitors to your profile will be able to tap on it to get directions to your law firm’s office.

entering your lawfirm address in instagram profile

They can also click through to your law firm’s location page if you linked your Facebook page to your Instagram account and if your Facebook page is set as a local business. The information on this page is pulled from what you provided in your Facebook page’s About section such as your business category, price range, website, and phone number.

about section of instagram profile
Instagram users that visit your Location Info can also see the latest photos that have been tagged to your location. This means that anyone on Instagram can take a photo and tag it to your location.

geo tagging your photos

As a part of monitoring your law firm’s social media reputation, you should review the photos that appear on your location info’s top and recent photos regularly. While you cannot remove photos that are tagged with your law firm’s name and location, you can review the photos, reply to comments, and privately contact photo owners as needed.

How to Create Compelling Instagram Posts
Once you have customized your Instagram profile, you will want to publish at least three photos or videos to your account before you start connecting with others on Instagram. These three posts should give your first Instagram account visitors a reason to follow you.

Instagram is all about creating visual appealing posts. Instagram’s ad inspiration page offers ideas on the types of content other businesses are creating to engage their audiences. They also offer three apps that you can use to enhance your creatives.

Layout – Allows you to take two or more photos or videos and organize them into a collage. Get it on the App Store or Google Play.
Boomerang – Allows you to take a burst of photos, which the app will stitch together to play forwards and backward as a GIF. Get it on the App Store or Google Play.
Hyperlapse – Allows you to take a handheld timelapse video without professional camera gear. Get it on the App Store.
You can also start by simply taking great photos using your smartphone’s camera. Or create professional graphics by using tools like Canva that allow non-designers the ability to generate customized images using hundreds of easy to edit templates.

canva for instagram

Suggested photo and video sizes for Instagram posts, as per Instagram Feed Ad design specifications, are as follows.

Square: minimum of 600px by 600px – 1:1 ratio
Landscape: minimum of 600px by 315px – 1.91:1 ratio
Vertical: minimum of 600px by 700px – 4:5 ratio
The maximum image size should be 1936px by 1936px, but you can upload larger and Instagram will resize it proportionally. While you only need the minimum resolution for mobile users, desktop Instagram users will appreciate the maximum image/video size.

Video posts can be up to 60 seconds in length. You can use your smartphone to capture great video too. If you are recording yourself speaking to your smartphone or camera, be sure to invest in a tripod, microphone, and a natural lighting ring. These three pieces of equipment help you create a higher quality video.

Once you have created an eye-catching photo or video for an Instagram post and saved it to your phone’s photo album, you can share it on Instagram.

Go to your Instagram app and tap on the plus icon at the bottom of the screen.

Select the photo or video from your library.

uploading photos to instagram

The icons at the bottom of the photo or video will allow you to remove the square cropping, add Boomerang video features, add a collage layout, or add up to 10 photos or videos into one post as a carousel.

On the next screen, you can edit your media with filters and image adjustments.

Then you will continue to the caption.

writing a caption on your instagram post

Your caption is the text that will appear below your photo or video. It can be up to 2,200 characters long and include up to 30 hashtags. Note that Instagram only displays the first one to three lines of your caption beneath your photo or video. Users will have to tap on the more link to view the rest when scrolling through their newsfeed.

best practices for captions on instagram

This makes the first 35 – 150 characters the most crucial part of your caption. If you want Instagram users to read the rest of a longer caption or follow a call to action, you must encourage them to do so within the first part of your caption.

Save anything that is not a call to action and your hashtags for the latter part of your caption. You can also add your post’s hashtags to the first comment of your post if you have a public Instagram account.

You can research the best hashtags to use by using Instagram search in the app or at instagram.com on your desktop browser. Search results for hashtags will show the number of posts for each hashtag plus related hashtags in most cases.

hashtags in instagram post

By including hashtags, you have the potential to reach the followers of a hashtag plus those who visit the most recent or top posts of that hashtag. You can also boost your law firm’s reputation by making your law firm its own hashtag.

personalized attorney hashtag on instagram

After you have crafted your caption and added your hashtags, you can add your location, and tag Instagram accounts that are relevant to your post. Hashtags, location, and tagged Instagram accounts can help your post gain the popularity to reach the Search and Explore tab of the Instagram app, helping new audiences discover your law firm.

You can let Instagram share the post to your law firm’s Facebook and Twitter accounts. If you haven’t connected your Facebook or Twitter account to your Instagram profile yet, you will need to do so before it can share your post to those accounts.

You can also configure advanced settings for your post, which include the option to turn off commenting. Once finished, you can publish your post on Instagram.

After you publish your Instagram post, you can go back and edit it at any time by visiting the post on the app. Tap on the three dots above the photo or video and use the edit link to edit the caption, add additional hashtags, or modify any other details.

The only thing you cannot change without deleting the post is the photo or video itself, so make sure that is perfect before you publish your post!

40 Examples of Instagram Posts for Law Firms
To get your Instagram started on the right foot, you may need some inspiration. The following are examples of Instagram posts from US law firms that have engaged audiences of over 1,000 followers. We have captured these posts on a desktop browser so you can analyze the use of captions, hashtags, and location tagging on each post.

are shared, the posts have the law firm’s website address for a potential client.best instagram lawyer8
Mekhtijev Law Firm in New York uses their brand color for Instagram Story highlights that cover press releases, closings, reviews, and awards for their law firm. These all make a great first impression for potential clients visiting the law firm’s profile. They can continue through to a collection of bright and bold images of the law firm’s people, places, and behind the scenes celebrations. best instagram lawyer9
Some law firms take a more minimalistic approach to their Instagram profile. As you can see with Baez Law Firm, the less information you include on your profile (the bio, the website link, the address link, etc.), the more your eyes can focus on the Follow, Message, and Contact buttons as well as the three rows of content. best instagram lawyer 10
Of course, unless the visitor knew about your law firm already, they wouldn’t know anything about what services you offer or where to find your website. A simple one line description and your URL isn’t too much of an additional distraction in exchange for a potential client converting from an Instagram visitor into a lead.

Education is a great marketing angle to use for your law firm on Instagram. Lexington Law uses Instagram as a platform for credit education and has built a sizeable audience through the use of Instagram Stories, IGTV, and standard Instagram posts. best instagram lawyer 11
As you can see, there are lots of ways you can approach Instagram marketing for your law firm through the use of standard Instagram photo and video posts, Instagram Stories, and IGTV. Take some time to decide what types of posts you feel best suit your brand and start creating compelling Instagram content for your law firm!

SEO
search engine, SEO Tips

Top SEO Tips to Remember When Promoting Your Website

Top SEO Tips to Remember When Promoting Your Website

Getting your website online is only the first step. After that, you need to find a way to market your site to get visitors. Promoting your website with SEO is one of the best ways to do this.

With 67,000 searches performed on Google every second, it doesn’t make sense to ignore SEO for your website. But with all the information out there talking about SEO, it can be hard to figure out where you should start. This post will get you started on the right path.

Keep reading to learn six SEO tips that will help you rank your site on Google.

1. Learn What Your Audience Is Searching For

Content is king when it comes to SEO. The problem is, it can be hard to know what topics to write about on your website. That’s where keyword research comes in.

You can use tools like the Google Keyword Planner to learn what people search for in Google. This tool will give you estimates of the keyword search volume every month. Type a word in, and the keyword tool will provide you with suggestions for keywords that you can target.

Use this data to come up with ideas for blog posts. When writing your posts, you can then integrate your keyword and other similar ideas into your post. This will help your website rank for those terms in Google.

2. Make Sure Your Website Is Mobile-Optimized

Mobile internet use has grown by 504% since 2011. That’s a lot of people that are using their phones instead of their computers to browse websites.

If you don’t provide these people with a pleasant website experience, why should Google show them your website in search results? If your site isn’t mobile-optimized, Google will know and bump your site down in the search results.

To optimize your site, you will need to make your website responsive. This means that whenever someone with a small screen size visits your page, they’ll be shown a different website layout that looks good on smaller screens.

Optimizing for mobile also means being sure that mobile users can load your site in a reasonable time. Every second count when it comes to page load time.

The first step is to optimize your images. There are compression tools out there that will lower your image file sizes without ruining their quality. Once you finish this, implement lazy image loading on your site so your visitors can see your website without loading the images at the bottom of the page first.

3. Start Optimizing for Voice Search

Text search has dominated information queries since the internet first started to become popular, but that’s beginning to change. With smart devices starting to get good at understanding voice commands, voice search is starting to become more popular.

Because of that, many of the keywords that you would typically optimize your site for will start going down in value. People don’t type the way they speak, so there will be many new search terms that will take their place.

If you can optimize for these terms before your competitors, you’ll get a leg up on the websites that ignore voice searchers.

4. Don’t Ignore Backlinks

Backlinks have gotten a bad reputation over the past few years. That’s because a lot of webmasters have abused them to rank their websites on Google.

But that doesn’t mean they don’t work, and that you can’t use them to improve the SEO for your website. You can think of a backlink as a vote for your site. The higher the reputation a site has that links to you, the more authority you get for your website.

If you can acquire backlinks from several high authority websites, you can see a boost in your Google rankings.

One way to start acquiring backlinks to your website is guest posting. Search for websites that have a similar following to yours and ask if they accept guest contributions to their website. You’ll write a post for their site and include a link in the content that directs visitors back to your page.

It’s a long process, so don’t be afraid to reach out to SEO services to handle this for you. This is one of the easiest ways to acquire traffic for your website.

5. Optimize Your Page Titles

It’s harder than ever to grab a person’s attention on the internet today. Because of this, you need to give your blog posts and pages captivating titles that will grab a person’s attention.

You can do this in two places: your page title and meta description. The page title should tell the visitor exactly what your page is about. Integrate your keyword into the title for Google, and tell searchers what they’ll learn by visiting your website.

Your meta description gives you a chance to talk a little more about your post. Use this space to connect with a searcher.

What problem are they having? What issues does their problem cause? How does going to your website help their problem?

Optimizing these things will increase your click-through rate on search engines. Google wants to rank relevant content, so increasing this will tell Google that your page is answering the questions that their users have.

6. Optimize for Featured Snippets

Google’s goal is the answer the user’s question. To do this, Google created rich snippets to put at the top of their results to answer the user’s question without going to another website.

These snippets can include anything from definitions to lists of products. Google grabs this information from a website they believe does an excellent job of answering search queries.

Because of this, ranking number one on Google isn’t as effective as it used to be. You can be ranked number five and still have a featured snippet at the top of the results.

To get your website there, take a look at the snippets that are currently ranking and research how the website there is doing it. Try to do this on your site so you can capitalize on the snippet position yourself.

Promoting Your Website With SEO Is Worth It

Yes, SEO is a lot of work. But when you put in the work, you’ll reap the benefits long into the future. Use the tips above to start promoting your website.

If you’re looking to take advantage of your new SEO traffic, you need a plan to monetize your traffic. Head back to our blog to read our latest marketing strategies.