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Social Media Marketing
Marketing Monday

Do You Know the Difference Between Social Networking, Social Media and Social Marketing?

Do You Know the Difference Between Social Networking, Social Media, and Social Marketing?

When I discuss social networking, social media, SEO, SEM, and social marketing with small business owners for the first time, many are overwhelmed and confused about what they really are and how they impact their business. They know that they are all important, but not sure why. They know they need to establish an effective social web presence, but not sure how. If you feel similar frustration, let me share a little light on a couple of these subjects.

 

What is Social Media?

 

In a nutshell, social media is content designed to be disseminated through social interaction, created using social tools such as social networks, business networks, forums, bookmarking, video sharing, etc. Social media are web-based technologies that transform traditional broadcast media monologues (one to many) into social media dialogues (many to many). It allows you to not just talk at your customer; it allows you to talk with and interact with your customer in a way that was never possible before.

 

What is Social Marketing?

 

Social Marketing is the actual marketing strategy and implementation of your efforts to effectively market yourself on the internet utilizing social media and social networks as well as related strategies that utilize SEO “Search Engine Optimization” and SEM “Search Engine Marketing/Monetization.”

 

Wikipedia describes social media marketing as:

 

“the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.”

 

Where I believe that most small business owners run into trouble is that they see the action side of social marketing and not the planning side of social marketing. The action side has two primary components:

 

  1. Create traffic through videos, tweets, or even blog entries that attract attention, link energy and become viral in nature. Traffic and link energy is the element that makes social marketing effective, it replicates a message, not through the purchase of an ad, but thorough user to user contact.
  2. Identify and connect with visitors and capture targeted connections, prospects and customers. Building a base for your brand or company to grow from.

 

Action for the sake of it is ineffective. Many company’s implement social media marketing campaigns because they either are told it is important or their competition is doing it. They jump in doing what they see and hear everyone else doing, accomplish nothing and become frustrated by the time and money that they have wasted.

 

Defining Your Small Business SMS “Social Marketing Strategy”

 

Before you jump into social marketing head first, you need to establish an effective SMS “Social Marketing Strategy” that will identify

 

  • What are your internet presence goals and objectives? (Develop a contact list, website monetization, marketing information, brand development)
  • Who is your target connection and customer that you want to attract, identify and capture?
  • What are the most effective social networks and media tools to reach your target and achieve your goals?

 

You can not be all things to all people. Only after you ask and answer the three questions above can you develop and implement an effective social media marketing campaign that will be successful and achieve your goals. Now you may have multiple plans, using multiple social resources, but the key is to always start with the SMS!

 

Article Source: https://EzineArticles.com/expert/Bill_Sifflard/417539

 

Marketing Monday

Social Marketing Campaigns

Social Marketing Campaigns

Developing social network marketing campaigns is the trend for businesses these days. The goal is to help marketers successfully leverage 3rd party resources to run social marketing campaigns effectively and cheaply. This is the same case for many people, small businesses, and large corporations that start out with social marketing campaigns. Social network marketing can drive sales for you regardless of your brand! The right online marketing campaigns can engage audiences to drive online interaction, sales, and predictable ROI. The result is developing online campaigns leveraging the popularity of social networks to engage audiences based on existing value and social structures to create a real, lasting impact that results in increased sales.

 

The internet is a tool that works well to promote actions and campaigns directed to the younger generations. Using it to organize social network marketing campaigns and everything else in your life should be a big productivity booster for your online business. Social media networks could be used for promoting campaigns. Social sites use mass media marketing because they can reach and influence a large group of targeted people at any given time. I have been at the forefront of social network promotions which are playing a part in influencing business and the world around us. We know that in order to deliver successful and effective social site campaigns they must stem from a systematic planning process that will allow you to make sales conversions. Evaluation isn’t the end of the road either. Effective campaigns should progress to the follow-up stage. This allows us to offer unique implementation and evaluation of marketing plans, not to mention providing innovative and comprehensive research solutions for a given niche or sector.

 

Social network sites can be implemented at a local, regional or international level or a combination of any of these levels. Your aim should be to influence ideas, attitudes and behaviors of target individuals in order to improve personal as well as social welfare through commercial marketing technologies especially using the internet as a means of delivering a message.

 

Through this aspect of social networks, consumers are assured of a good supply of the product and where the product is sold and will be readily available. Almost all marketing plans are a long term investment, as society needs time to accept the commercial message, and changes cannot be made overnight. When such efforts are labeled as social marketing campaigns and expected to achieve unrealistic results and outcomes, we set ourselves up for failure.

 

All well-planned marketing strategies have standard themes that keep the messages consistent, ensure recognition, and provide ready-to-use materials that are tailored to each campaign. Much of the research on results of marketing, especially mass media campaigns allow the effectiveness of studies conducted in real-time. In the social network markets, you must communicate to communities in and have well thought out messages that are delivered with a consistent message. Social marketing using traditional metrics of direct response with average numbers being at 54% in clicks, and sales conversions at 51%. Relatively small budgets for social marketing tactics aren’t out of line with the low cost of producing similar campaigns such as blogs and podcasts.

 

The difficulties will reside in technology and the ability to contextualize user activity and social interaction to the degree that it provides us reliable returns with which marketers can develop and conduct dynamic social marketing campaigns around. A formal background or relevant work experience in designing, developing, and implementing social marketing campaigns is therefore required to achieve notable success. Many companies are now hiring people to run their social marketing campaigns and to curate their brand online. For more information regarding the social marketing campaigns please view the author resource box below.

 

Article Source: https://EzineArticles.com/expert/Kevin_Randolph/42357