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Marketing Monday

7 Online Marketing Tools That You Need In Your Digital Arsenal

7 Online Marketing Tools That You Need In Your Digital Arsenal

There are a ton of online marketing tools out there. How do you know which ones are the best ones to work with? You could take a trial of every marketing tool available, but that takes up too much time.

The other option is to read this article to find out what the top tools you need to add to your marketing arsenal.

1. Google Analytics & Search Console

As soon as you set up your website, get it connected to Google Analytics and Google Search Console. It’s easy to do when you’re running a WordPress site. Sign up for accounts in Google, then install a plugin like Yoast SEO to connect your site with both tools.

Google Analytics will give you the information you need about traffic. You’ll know where it comes from, how long people stay on your site, your most popular content.

Search Console will tell you if your SEO is working or not. Find out how your site appears in search results. You’ll know what search terms your site shows up for, how many people see your site in search results, and your click-through rate.

2. Social Media Schedulers

There’s nothing worse than feeling like you have to be on social media all of the time. How can you run a business if you’re constantly distracted by posting? A social media schedule lets you post your content in advance.

There are a ton of social media schedulers available. Which one should you use? It depends on what social networks you use. For Pinterest scheduling, Tailwind is the tops. For Instagram scheduling, Later is a good choice.

If you’re on multiple networks, check out Buffer or Hootsuite.

3. Content Generation Tools

One of the hardest things for site owners to do is to pump out good content on a regular basis. Using tools like Grammarly will make sure you avoid misspelled words and basic grammatical errors.

Copyscape is another content tool that will ensure that your content isn’t duplicated elsewhere. Duplicated content can hurt you in search results.

One of the most important content tools is a good headline generation tool. A headline is what tells someone to read the rest of your copy. It also encourages conversions.

If you’re stuck on creating content, especially for an international audience, check out this company. They’re a content marketing company in Ecuador that creates leads, opportunities and sales.

4. Email Marketing Tools

When you do get traffic to your site, you’re going to want a way to capture those visitors. Email marketing is the best way to do that.

MailChimp is recommended here because it’s free for up to 2000 subscribers. There are a number of great features for this email software like auto-response campaigns.

5. Image Creation Tools

Images are a hot topic for bloggers and content creators. Visuals are incredibly important to your website because people process images faster than text.

You always want to be sure that the images you use aren’t copyrighted works. That could get you in legal hot water.

Use sites like Pixabay or pay for an account at DepositPhotos to get quality images. These sites let you use images without the need for additional royalties.

Once you have those images, you can use an image editing tool such as Canva to create your image for your blog or social media posts.

6. Heat Mapping Tools

Google Analytics tells you so much about your traffic. The data doesn’t tell you the entire story, however.

A heat mapping tool lets you see exactly how visitors use your site. You’ll see how far down they scroll down on a page. That tells you how good your content is (or isn’t). If people aren’t getting past the first few paragraphs of a post or page, it’s a clear sign that you need to revamp the intro.

7. Keyword Research Tools

If you plan to generate any amount of traffic from SEO, you need a keyword research tool. You’ll know the search terms people use to find your product or service. You can also use a keyword research tool for content ideas.

Ubersuggest is one of the top keyword research tools out there, and it’s free to use.

Bonus Online Marketing Tools

There are a couple of more online marketing tools that you can implement when you’re ready to implement advanced marketing strategies. The first is an A/B testing tool. This will help you analyze and optimize your landing pages and ads. A/B testing lets you create different versions of your ads. You can take one element of your ad, like a headline or an image, and test them against each other.

Whichever one shows better results is the one to keep using. You can then test another element and do the same thing until your conversion rates are through the roof. One common mistake that people make with A/B testing is to create entirely new ads or landing pages. Don’t do that because you won’t be able to tell which part of your ad or landing page people are responding to.

One other tool you want to invest in is a remarketing tool.  Have you ever visited a website and then seen an ad for the same company a few minutes later while visiting Facebook or another site? That’s remarketing. A remarketing tool lets you target your website’s visitors with advertising when they leave your site. One remarketing tool that’s widely used among marketers is AdRoll. It’s a great option because it integrates with Google and Facebook ad networks.

Online Marketing Tools are a Must

If you want to take your digital marketing to the top, you have to invest in online marketing tools. They make your online marketing more manageable through reporting, scheduling, and testing. All of which are critical so you can constantly improve your digital marketing strategies. As you improve your digital marketing, you’ll notice more traffic, a more robust email list, more leads, and more sales. That’s the power of digital marketing. Check out this article to learn how to create amazing marketing videos.

 

Elula Marketing
Marketing Monday

What is Video Marketing?

What is Video Marketing?

Americans spend, on average, almost six hours per day watching videos. People watch videos on their TVs, on their computers, and on mobile devices.

So it only makes sense, as marketers, to use consumer’s love for video in order to sell your product. This idea is known as video marketing, and it has become extremely popular over the last few years.

But, what is video marketing? Why is it so popular and how can it help your business?

We’re here to answer that question and more in this blog. Read on to learn all about video marketing and the benefits it’ll bring your company.

What Is Video Marketing?

87 percent of businesses use video as a tool for marketing. If you aren’t using video marketing to drive traffic to your site and increase sales, you’re getting left behind your competition.

The goal of video marketing is the same as any other type of marketing: to increase sales and improve customer relations. With video marketing, you’ll create videos that attract customers and get them interested in buying what you have to offer.

These videos can consist of any of the following:

  • How-to’s
  • Brand promotion
  • New services or products
  • Customer testimonials
  • Live events
  • Entertaining and informative content
  • And more!

If you’re looking for more creative video marketing ideas, check out this page for additional information.

What Are the Benefits of Video Marketing?

So now that you know what video marketing is, it’s time to answer the most important question. What are the benefits? How can video marketing help my business?

Here are just a few of the benefits of video marketing for business.

Improves Your Google Ranking

Google loves when websites have video content. Videos keep viewers on your site longer, which shows Google that your site has something positive to offer people.

By including video on your website, you’ll be much more likely to rank on the front page of Google than sites in your niche without video content.

Boosts Web Traffic and Sales

Because your Google ranking will improve, you’ll increase the traffic for your site. And increased traffic, especially when it’s being done by interested consumers, leads to sales.

Appeals to Mobile Users

Mobile users love watching video content instead of straining their eyes to read written content. Nearly 60 percent of searches are done on mobile, so it’s important to appeal to those mobile users by having video content available.

Engages More People

Some people cannot focus on a piece of written content for more than a few seconds. They rely on video information instead of written info. If you aren’t making quality video content, you’re missing out on a huge chunk of the consumer pool.

By using video marketing, you can attract all of the people who don’t have the patience, time, or focus to read a long blog on your website.

Start Using Video Marketing Today!

Now that you know the answer to “What is video marketing”, it’s time to say “action”! You will quickly begin to reap the rewards that video marketing has to offer.

Looking for more digital marketing tips to boost web traffic on your site? Check out our blog today!

Marketing
Marketing Monday

7 Promotional Tactics to Market Your Content Like a Pro

7 Promotional Tactics to Market Your Content Like a Pro

Did you know that 77 percent of American adults go online every day? And, of that 77 percent, 26 percent spend almost all of their day online. Americans are plugged in more often than not — that means you have a lot of opportunities to share content with them and market your business’s products and services. To generate more leads and see conversions from your content marketing efforts, you need to make sure you’re using the right promotional approach.

Read on to learn about some effective promotional tactics that will help you market your content and spread the word about your business.

What Is Content Marketing?

Content marketing is a marketing approach that involves creating a variety of online content (blog posts, social media posts, videos, etc.) with the intent of building and retaining an audience.

The goal is to provide your audience with useful, valuable content to build trust and increase the likelihood that they will purchase products or services from you in the future.

Importance of Content Marketing

There are a number of benefits that come with having a strong content marketing strategy, including the following:

  • Improve trust and build brand reputation
  • Improve website conversions
  • Improve search engine rankings
  • Bring in new leads in a cost-effective way

Content marketing also helps you to establish yourself as an expert or authority figure in your industry. This, in turn, increases your conversions and helps you to build a solid reputation for your business and brand.

Promotional Tactics Every Content Marketer Should Use

As you can see, good content marketing is essential if you want your business to succeed long-term. Here are seven promotional tactics that you ought to use when marketing your content.

1. Reach out to Influencers

Some people scoff at the idea of working with social media influencers. In reality, influencer marketing can lead to some incredibly high conversions.

Influencers who have spent time building a loyal following can be a great asset to your company and can really help to spread the word about your brand and the content you’re working hard to put out.

Reach out to an influencer and ask for a quote to find out how much they’ll charge to share your content on their social media profiles.

2. Mention Your Sources

If you’re quoting professional sources in your online content — and, if you’re not already, you definitely should be — mention and tag those sources when you share your posts or videos on social media.

Often, your sources will see the mention and check out what you’ve created. They may even share your content on their own social media profiles.

This helps to expose you to a much wider audience and can increase the amount of engagement and the number of followers you get from a single post.

3. Email Your Sources

If you really want to ensure that a busy individual sees your content, try sending them an email.

Let them know that you’ve written a blog post or created a video in which you mention them or their research.

Many professionals have busy social media profiles, and there’s a possibility that they might miss your mention or tag.

If you email them directly, they’ll be more likely to be on the lookout for your post and may be more inclined to share it with their followers.

4. Submit to Content Communities

There are lots of websites on the internet dedicated to helping content creators grow their following and expose their content to a wider audience.

There’s a lot of competition on these websites, but they can be very helpful, especially if you’re putting out high-quality content.

If you join one of these communities, it’s a good idea to do more than just self-promote. Share other people’s work and engage with others who are posting on the site — remember, this is a community.

It’s a good idea to share only your best content, too. You don’t necessarily want to use these sites for every piece of content you create.

5. Send Content to Your Email List

Don’t have an email list? Create one as soon as you can. An email list will provide you with direct access to people who are already interested in what your company has to offer.

Once you have your email list, start sharing your content in regular email updates. Don’t spam the people on your list — limit yourself to a maximum of one email per day.

6. Use Paid Ads Strategically

You can always go the paid route when you’re trying to promote your online content.

Be smart about the way you do this, though. Otherwise, you could end up spending a lot of money, and that’s money you might not necessarily get back.

Pay to promote specific pieces of content, the ones you really want to get out to a wider audience.

Make sure you label your content clearly as being sponsored, too. This helps to establish credibility and prevents you from being penalized by the platforms on which you’re advertising.

7. Hire a Professional

Finally, you might want to consider hiring a content marketing expert, like the ones available at this website, to help you get your content out to a wider audience.

There are lots of content marketing professionals out there who know the latest tricks and tools necessary to share your content with as many people as possible.

Just be sure to do your research before hiring one of these professionals to make sure they’re trustworthy and have a good online reputation.

Need More Content Marketing Help?

As you can see, there are a lot of different promotional tactics you can utilize as part of your business’s content marketing strategy.

These seven tactics are great ones to start with when you’re first getting into the content marketing game.

Do you need additional help in establishing a content strategy, though? If so, we’ve got lots of articles for you.

Head to the Content Strategy section of our site today for a variety of resources that will teach you how to create great content, stick to a schedule, and increase your productivity.

 

SEO tips
Marketing Monday, SEO Tips

10 Digital Marketing Terms Every Successful Entrepreneur Knows

10 Digital Marketing Terms Every Successful Entrepreneur Knows

 

There are a million digital marketing terms, acronyms, and lingoes that get thrown around all over the web. These can become so commonplace that it’s almost embarrassing to ask what they are at this point.

Don’t worry, pretty much everyone is unsure about at least one of these terms, and there’s nothing wrong with missing out on one or two.

We’re here to give you 10 must-know terms so you’re up-to-date.

 

 

10 Digital Marketing Terms You Need to Know

Some of these terms are absolutely essential, so you may already know them. That said, we’ll have to cover them just in case.

1. SEO

Search engine optimization is one of the most important elements of digital marketing. It’s the process of making your site look good in the eyes of a search engine so that you can rank highly in the results.

Many of the terms in this article will be related to SEO.

2. Keywords

You probably know the general term “keyword.” In terms of optimization, though, it relates to the words that users put into search engines.

You should research the most popular keywords in your niche (we’ll cover that term next), and create your content with those keywords laced throughout your writing.

3. Niche

This term is another one that has meaning outside of digital marketing. Generally, a niche is an area of content.

So, your niche will generally pertain to the kind of content you have on your site and the other sites that also create that sort of content. You should look to the successful sites in your niche for inspiration on how to market your own site.

4. Backlinking

Backlinks are links to your site from another site. If search engines were like a democratic election, backlinks would serve as votes in your favor. Links from high-power sites have more influence than those from unpopular ones.

Further, sites in your niche will give more valuable backlinks.

5. Search Engine Algorithms

The search engine algorithm is the formula that search engines like Google use in order to select the most relevant sites for their search results.

These are very complicated formulas, but SEO is ultimately the process of trying to understand them, and using what we learn to make our sites fit better into the algorithm to rank higher.

6. PPC

PPC stands for “pay-per-click” advertising. This is a form of advertising that can be used in a number of different spaces. Social media and search engines are just two of the primary places where PPC is used.

The great value of PPC comes from the fact that the platforms it’s used on are highly specific when it comes to placement, and you only have to pay when your advertisement is clicked.

That way, you know that each advertising dollar you put in is one that went toward visibility for your site. When thinking about the platform to employ your PPC dollar into, you should think about doing some customer research.

Some niches have users that frequent different social media sites or search engines. You should also consider your end goal before you start to put money into PPC. Users who frequent Pinterest, for example, are more inclined to make purchases as they browse through the site.

People using Facebook, on the other hand, are more likely to make downloads and provide social shares. Depending on your marketing goal, you would want to choose one side or the other.

7. Conversions

A conversion is an instance where one user follows your marketing platform down to the point where it’s time to make a download or finalize a sale, and it actually goes through.

A conversion can ultimately be thought of as a success. They can come in different forms, as different businesses have different goals for their users. Maybe you want to sell a product, maybe you want to get a download, whatever your goal is, a conversion is when it becomes realized.

Follow the link if you want to learn more about how to use SEO and PPC to lead conversions.

8. Long and Short Tail Keywords

Not all keywords are made the same. Short tail keywords are those that have only one or two words. Long-tail keywords are those that would be more considered to be phrased.

So, “football cleats” could be considered a short tail keyword. “Pink football cleats for youth athletes” would be considered a long-tail keyword. When it comes to ranking for these words in the results pages, you’re typically going to have more luck when it comes to the long tail phrases.

These are more specific and less likely to have a lot of competition. If you were to search “buy trucks,” you’d probably find that the results were bogged down by industry leaders.

It’s difficult to compete with companies that have millions of dollars for marketing at their disposal, so you’ll want to be more specific. “Buy super cool trucks with disco balls installed” would be a keyword with less competition that you could likely rank for.

9. CTR

The CTR, short for “click-through rate,” is a measure of the number of clicks that a particular ad or post gets. This is a relatively simple term, in that it simply shows you how many clicks your item has gotten.

That said, the acronym “CTR” is very commonly used in blogs and articles relating to digital marketing.

10. SERPS

SERPS stands for “search engine results pages.” This is another one that seems really common and intuitive, but it’s crucial that you know what the acronym means.

This is exactly what it sounds like. SERPs are the pages that come up when a user types in specific keywords and generates a response page. Ranking highly in the SERPS is one direct path to online success for a business.

Marketing Monday

7 Fool-Proof Email Marketing Tips

7 Fool-Proof Email Marketing Tips

According to estimates, an astonishing 281 billion emails are sent each day.

Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox.

To make sure your emails don’t end up in the dreaded spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention.

Here are seven email marketing tips to help you knock your next email marketing campaign out of the park.

1. Remember Why Customers Love Email
Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever.

But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place.

People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more.

In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential.

2. Create a Template
Since marketing emails are here to stay, you can rest assured that you’ll end up sending more in the future.

To save yourself time, create a few templates so all you have to do is fill in the blanks with your great content.

3. Personalize The Subject Line
Since we receive so many emails in a given day, most of us will just skim through our inbox clicking ‘Read’ on almost everything.

To combat this trend, some marketers recommend personalizing the subject line with the user’s name. Though it’ll take a bit of extra time, your effort isn’t in vain.

Studies found that personalized subject lines increased open rates by between 50% and 58%.

4. Demand Your Audience’s Attention
A name isn’t always enough to catch audience attention, though. You’ll still need to be smart about coming up with compelling subject lines.

A good subject line encourages the reader to take immediate action or inspires them to open the email based on puzzling or humorous phrasing.

If you’re not quite sure how your subject lines stack up, it’s always possible to test them before blasting your message to your subscribers.

5. Preview Before Publishing
Always, always, always double-check your draft before publishing!

From an embarrassing typo to formatting errors to missing images, there’s a lot that can go wrong. And you might not always catch it when you’re creating the email.

Avoid losing your credibility by running your copy through a spellchecker. Then, make sure the email’s formatting is correct (and works on mobile devices).

6. Less is More
Be careful about sending too many emails. Remember, subscribers’ inboxes are already inundated with too much content.

Spamming them is only going to drive them to click ‘unsubscribe’.

7. Don’t Forget Your Call-To-Action
Last but not least, make sure each email ends with a compelling call-to-action that inspires the reader to take action.

It doesn’t need to be complicated. Something like telling a reader to reach out to your business or linking to a piece of content is more than sufficient.

Follow These Email Marketing Tips For a Successful Campaign
Creating a quality email marketing campaign requires some trial and error. If at first you don’t succeed, try again. Pay attention to your metrics and keep these email marketing tips in mind — you’ll grow your subscriber base in no time.

 

Article Source: https://www.articlecity.com/blog/7-fool-proof-email-marketing-tips/ 

Marketing Monday

Business Marketing Strategy Basics: How to Learn Copywriting

Business Marketing Strategy Basics: How to Learn Copywriting

 

Copywriters are one of the most essential people to add to your marketing team to help skyrocket your business and sales. But what about when you don’t have it in the budget yet or are unable to find someone to write your copy? Well, now is the perfect time to learn the skill that has made many of business owners successful over the years.

Marketers have often reported significant increases in their sales when they’ve consciously applied copywriting methods. You don’t have to be an expert for this to work for you. Keep reading to find out how to learn copywriting to take your business to the next level.

Study Great Copywriters
If you want to be great, you need to learn from some of the greatest. This is one of the best methods on how to learn copywriting. You’ll get a chance to see different philosophies, lessons and rules about learning the skill from people who have generated millions using it.

Some of the lessons may seem a little outdated because most of the best copywriters started years ago. However, most of the information still applies because human nature in marketing psychology hasn’t really changed at its core. And, there are some general rules of thumb that will never go out of style.

Here are some masters of the craft to begin your studies with:

John Caples
David Ogilvy
Eugene Schwartz
Gary Halbert
Robert Collier
Get familiar with their work and copywriting basics then apply what you’ve learned.

Forget School Grammar Rules
Yes, this is an actual fact on how to learn copywriting. The problem is when you’re writing sales copy, grammar rules aren’t the main focus of making or breaking a sale. The rule against not beginning a sentence with “but” or “and” doesn’t really matter much in the offline or online copywriting world.

And there are plenty of other grammatical rules that a lot of copywriters don’t need to worry about in order to write compelling copy. Because the whole point of writing copy is to get your readers to do, think or feel something. It’s not for them to comb through your words with a red pen.

This isn’t an excuse for unnecessarily poor grammar or spelling habits. But you can loosen up a bit to make the copy more natural and easier to read.

Find A Voice
Just like everyone’s speaking voice sounds different, so does everyone’s writing voice. A way to help develop this is to focus on your brand’s tone and it means a lot when you’re writing for an audience. Your tone is essentially your writing style and it will help you to attract your tribe to your business.

You may have a serious tone or a comical tone. The accumulation of your published content overtime and the way your brand interacts will help to establish a strong voice over time. The readers will get accustomed to your voice and tone so it’s important to be consistent.

Learn Psychology Basics
You don’t need a 4-year bachelor’s degree, but learning some basic psychology is a great way of how to learn copywriting. What do the two have to do with each other, you ask? The answer is- everything.

The reason why humans have certain mental and emotional responses to certain words is all psychologically-driven. Studies have proven time and time again that we’ve tapped into the inner thoughts and desires of people by using specific strategies and tricks.

Understanding human nature allows you to figure out patterns for behaviors. Then you can apply those findings to your writing to create persuasive copy that influences and engages others. It may not always be an easy task but it’s a simple formula.

Read Books & Sales Pages
You should read enough material on the skill if you truly want to know how to learn copywriting. Reading a solid variety of books will give you the opportunity to cross-reference things and become familiar with the craft in general. It’s not necessary to pick through tons of books but you should check out some common copywriting books until you have more specific questions.

Visiting sales effective pages is a good practice because you can actually see the copywriting in action. Find some of the top performing businesses in your industry (or any industry) and pay close attention to the words they choose to use. Also check out ads on social media and read through the comments section to see some real time reactions from people.

Get Familiar With Storytelling
Behind mostly all the great brands is some solid storytelling. This is the way the brand has crafted their words to get their background and message across to others. This can result in strong community and lots of revenue if executed appropriately.

Study the art of storytelling so that you are able to make more impact with your copywriting efforts. This could win you the hearts and pockets of your audience.

Practice, Practice, Practice
This can not be stressed enough. There is no way to actually know how to learn copywriting if you don’t ever try copywriting. You need first-hand experience to see the lessons unfold in front of your eyes.

Carve out time in your schedule to write compelling emails, headlines, sales pages and any other marketing tools you need for your business to thrive. Testing all of these will be important to your progress. And if you don’t think becoming efficient in these areas of advertising are significant, then see here for more information.

Want More Tips on How to Learn Copywriting?
You won’t be a master of copywriting overnight. It’ll actually require a lot of implementation and testing to get comfortable with it. But it’s such an invaluable skill and every business owner should at least understand the basics.

Remember not to try to reinvent the wheel. Read the blueprints that are already laid out for you and focus on getting better. Check out the marketing section for more tips on how to learn copywriting and other ways to improve your business and sales.

Marketing Monday

Rev Up Your Online Sales: How to Craft an eCommerce Marketing Strategy

Rev Up Your Online Sales: How to Craft an eCommerce Marketing Strategy

 

Looking for a new eCommerce marketing strategy?

Did you know that last year eCommerce accounted for over $504.6 billion worth of sales online? And that’s only in the US. By 2023, that number is projected to reach $735.4 billion.

Those numbers tell us one thing, loud and clear. If your eCommerce sales aren’t high, it isn’t because the industry is bombing. The problem lies, instead, with you.

So, the question is how do you fix it? First, you must track down the hole(s) in your system. Chances are the issue resides in (1) your products or services, (2) your customer service, or (3) your marketing campaigns.

For most of you, the issue is your marketing. Don’t worry, the article below details 9 tips from expert marketers to ramp up your online sales. When you’re ready for sales to explode so you can finally take that trip to Tahiti, read on.

1 Use SEO in Your eCommerce Marketing Strategy
If you haven’t heard of SEO before today, then it’s time to learn a new term. SEO stands for search engine optimization. Essentially, it’s a group of mechanical strategies to improve your ranking with search engines.

AIs now run search engines like Google, Bing, and Yahoo! Though they can process huge quantities of data, they’re still no substitute for a human brain. That is to say, they’re not a substitute yet.

They’re making great strides toward emulating human logic, but they haven’t achieved that goal. Until they do, they need your assistance to accurately match your website to a user’s query. When you do that, you’ll see a rise in your website’s page rank.

When your page rank jumps, so do your website traffic. And more traffic equates to more sales, which is exactly what you’re looking for.

You can do the SEO changes yourself with tools like the Yoast SEO plugin and Moz SEO bundle. Some companies, like SEO Explode, suggest you include “local SEO” in your strategy because it’s the biggest up and coming trend. Search engines like Google and Bing are using it to help small businesses compete with larger conglomerates.

We recommend you try to make the changes yourself before seeking outside help. That way you’ll have a better understanding of the subject matter, even if you decide to outsource the work eventually.

2. Focus on Existing Customers
Why waste your money tracking down new customers when you haven’t fully utilized the ones you already have? Instead, focus your efforts on customer retention. Loyalty can have a great impact on your bottom line.

When you compare new customers to loyal customers, new customers:

Have fewer items in their shopping carts
Have lower conversion rates
Generate less revenue when they visit your site
Loyal customers are already familiar with your brand. They have no learning curve because they already know how to use your products. Best of all, they’re more likely to refer friends and family.

Focus your efforts instead on a customer loyalty program which gives buyers an incentive to spend more when they shop. You can either create a program to upsell customers or simply increase the number of products you sell. Either will improve your bottom line.

3. Go Mobile
Did you know that roughly 79% of Americans shop online, and 51% have bought at least one item with their smartphones? Wow, 51%? Half of your revenue comes from smartphones.

But how can you capitalize on that?

Simple, design your site first for smartphones. Then design for desktops. Websites designed for mobile devices require dozens of small tweaks, many of which aren’t even noticeable on desktops. Mobile devices are tougher to design for.

Get yourself a mobile responsive theme, if you don’t already have one. If you didn’t build the site yourself, hire a web designer to build a site that works well on both mobile and desktop devices.

4. Use Icons that Show Your Trustworthiness
There are over 1.63 billion websites in operation today. Many are outdated, and some are scams.

Buyers face the prospect of being scammed each time they head to their digital checkout counter. If you want to improve your sales, put their minds at ease. Use icons that prove your trustworthiness.

First, make sure your site is using a secure, SSL certificate. Buyers can see whether your site is certified by checking the URL box in their web browser. If your site is certified, the word “Secure” will be shown before your web address.

You can also add icons, like those given out by the Better Business Bureau, VeriSign, and PayPal. Make sure you show these badges on the checkout screen and next to any forms that visitors need to fill out.

5. Improve Your Copy
The copy is the text on your page. Unfortunately, it’s the most overlooked element on eCommerce sites. They focus instead on optimizing images and page layouts and forget about the words. But the words are what prompt your customers to buy your products.

We recommend you focus first on learning how to write copy. You can use the copywriting skills you pick up on literally every page you create. It can sway customers who are on the fence, and persuade buyers who aren’t sold on your products.

6. Accept Different Payment Options
One of the simplest of the eCommerce tips and tricks is to offer more payment options. All digital stores offer credit card options. Make sure that yours include Mastercard, American Express, and Discover.

The more options you offer, the less likely you are to lose a potential customer due to payment conflicts. That’s why you shouldn’t stop with credit cards. PayPal is also a must nowadays.

You may also want to look into Apple Pay and similar services. The financial landscape changes quarterly, so be sure to check for the latest trends.

7. Don’t Miss Out!
Fear of missing out (FOMO) is arguably the greatest sales tactic that marketers can use to boost their sales. When you create a sense of urgency, buyers are forced to make a decision. It forces those fence-sitters to buy rather than continuing to browse the web and forgetting about you.

An essential part of eCommerce marketing focuses on conversion rates. In other words, how many visitors actually make a purchase on your site and how many are just window shopping?

The easiest ways to implement FOMO is to create a limited number of items being sold. The other method is to use a timer and count down to the end of the sale.

8. Focus on the Holidays
Holiday times are historically the times that consumers are most willing to spend money. If you create marketing campaigns specifically for holidays, you’ll see a greater return on your investment.

Black Friday, Christmas, and Valentines Day are absolute musts. Other holidays include things like Cyber Week, Spring Break, and the Fourth of July are also big sales days.

9. Showcase Your Top Sellers
You want to get the most mileage out of what you already have available. That’s why we recommended you focus on your loyal customers. It’s also why we suggest you put your top selling items front and center.

There’s a reason those items are selling well. Capitalize on it. Put them directly under the hero image at the top of your page, so all your visitors will see them. It’s guaranteed to improve your sales.

Marketing Monday

10 Content Marketing Examples And Ideas That Are Perfect For Moving Companies

10 Content Marketing Examples And Ideas That Are Perfect For Moving Companies

 

Are you looking to create content marketing strategies for your moving business? Maybe you feel a little overwhelmed about finding creative ways to draw attention and attract new business.

Fear no more! You have come to the right place. We have put together an article detailing 10 content marketing examples you can use for your business.

First, let’s look at what content marketing strategies are about.

What is Content Marketing?
Companies use content marketing strategies in order to attract the attention of potential new customers and then retain them long enough to gain their business.

These strategies are not simply producing content but creatively weaving content in a way to make it interesting.

Here is a list of steps you want to follow before you start implementing content marketing in your moving business:

Designate someone to be in charge of your content marketing
Define the mission or purpose of your marketing
Publish daily or at least very regularly
Publish content that is popular with modern culture to gain audience attention
Choose between using a branded or unbranded content hub
Optimize subscriber building
Implement Content Marketing ROI to determine your engagement and reachability
Once you have looked at these steps, you can look at several content marketing examples of techniques to use for your moving company.

Content Marketing Examples
When implementing content marketing techniques for your business there are many ways to creatively draw attention. Let’s look at 10 examples of content marketing techniques you can use.

1. Blogging
Blogging is a great starting point for content marketing. It allows you to draw attention to your social media presence and attract followers. Here are a few blogs of companies that are successful:

Buffer
Hubspot
Rip Curl
Write an article about several things that stand out about your moving company and title it something like “5 Reasons Our Moving Company is Unique.”

2. SEO through Social Media
Social media platforms are incredibly important when marketing for your business. Followers and visitors who share your content generate more traffic for you by indirectly helping your SEO search rankings.

An example of this technique is Lush cosmetics. Lush encourages social media users to post pictures or videos of their products with hashtags for Lush cosmetics which puts their products in front of many more potential customers.

By implementing SEO tactics on their social media platforms, they have generated over 4 million followers!

3. Video Content
Consider driving awareness for your brand through video ads. YouTube is the ideal platform for video ads and a great example of a company that used this strategy is Hootsuite.

They took the popular show “Game of Thrones” and grabbed the attention of viewers to weave this topic into their brand. They titled their video “A Game of Social Thrones” and then proceeded to tell a relatable story.

4. Images
Images with the fewest words possible tend to be the most powerful. Instagram is a great platform example for using images to generate business.

A perfect example of a company that uses top-notch photography techniques when marketing their products is Rolex. This iconic watch brand relays the timelessness of their timepieces through pictures that emanate quality.

5. Pithy Slogans
You want to designate a creative person or hire someone specifically to come up with a creative saying consumers can associate with your brand. A great place to find someone for the job is Upwork.com.

Here is a list of several companies with incredibly successful slogans:

Nike: “Just Do it!”
KFC: “It’s finger-lickin’ good”
Dunkin’ Doughnuts: “America runs on Dunkin’”
Coca-Cola: “Open Happiness”
McDonalds: “I’m lovin’ it”
If you can hire someone to come up with a witty saying that encapsulates your business the way creative writers wrote ones for these successful business examples, then they are worth their weight in gold!

6. Create an App
Charmin has a great reputation of incorporating humor into their ads but that’s not all they have done to build their success.

Another one of their successful marketing strategies is their development of the “Sit or Squat” app. This app allows people to find the nearest and cleanest public bathrooms to their location.

So far, their app has boasted over 100,000 downloads!

7. Resources and Ebooks
Simply Business is an insurance firm located in the UK. Sounds boring right? Wrong. They actually produce ebook guides and resource tips for other small businesses from event planning to local moving companies.

One example they’ve written is “The small business guide to Facebook.” They have generated thousands of shares and likes from their customer audience, boosting their company visibility and driving traffic to their site.

8. Personalization
It’s basically guaranteed you have heard of Coke’s “Share a Coke” campaign unless you have been living under a rock. Coke targeted consumers with a personalization tactic.

The reason this campaign was so successful was that its products incorporated 150 of the most popular names on the packaging. The emotional connection between buyers and the coke products are what made the bottles fly off the shelves.

9. Infographics
People generally are in love with reliable data displayed in a simple manner. These data report images are shared by social media users all the time.

Shutterstock is an example of a company that uses infographics. Since their business consists of images, they have created a resource that anyone can use called a creative trends report.

10. Relatable Humor
Does anyone else watch the Superbowl just for the Geico Car Insurance commercials? Geico is the perfect example of a company that could be considered a boring service but uses humor to make its company anything but boring.

Not only do they incorporate humor in their commercials, but they employ slant humor between their name and their mascot. In some dialects “Geico” can be the pronunciation of the word “gecko” and by associating their mascot of a lizard with their name, they achieve the goal of capturing your memory.

Now that you’ve read about many examples you can implement in your content marketing plan, you are ready to start your content marketing strategy.

Standing Out in the Crowd
At the end of the day, you want to choose content marketing examples for your moving business that appeal to people through emotion (telling powerful stories), personalization when possible (like Share A Coke), and honesty (gaining consumer trust).

Thanks for reading and be sure to check out the rest of our blog for other business tips and strategies!

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Marketing Monday

How To Set Your Online Marketing on Autopilot

How To Set Your Online Marketing on Autopilot

We are living in a time where everything that we do is digital. If we can get something right now, we get it now, and we don’t like to wait around for anything. When you add this culture of “I want it now” to technology, you get smart thinking homes and businesses where technology is being used to make life easy.

As a business, automated marketing is going to make your life easier. It’s essential to know how to do it because if you want to grow your business online, you cannot do it all. You may be a business superhero, and that’s wonderful, but it’s just not possible to do what you want to do without help.

Plenty of businesses choose to outsource pieces of their business puzzle, and it’s a smart thing to do. With the right systems in place, your business can run correctly, and automated marketing allows you to “set and forget” certain areas of your business while being able to test out what’ll work best. It will enable you to change what you want to change to improve areas of your business, and automation is the perfect way to keep business moving while this all happens.

You may choose to outsource your online marketing, as it will free up your time and money in the same way that automation can. Companies like FATJOE offer outsourced SEO services that are usually reserved for SEO Agencies to resell to you for a higher price. However, there’s no qualification process, so you can sign up for an account yourself and start ordering all of the outsourced services you’ll need for your marketing. As a business owner, you’re already trying to wear too many hats and do everything possible – but you don’t have to. You don’t need to understand systems to be able to set your online marketing to autopilot – or outsource it.

Automation isn’t about software; it’s about getting your business processes working together in a way you can benefit. You want to drive your business forward, and putting your online marketing on autopilot is going to help you to do just that. You can figure out the processes that will make your business more successful, and you can then get those processes working correctly. You don’t have to follow everything manually for your business. With your online marketing strategies on autopilot, you can focus on the other pieces of your business that really matter.

So, with all of this in mind, let’s talk about the steps that you need to take to set up your online marketing so that it’s on autopilot.

Set Up Your Funnel

What do you think your clients want to experience? One of the best things that you can do for your clients is to imagine working from their perspective. What would you want to see from their perspective? Think about how they interact with your brand and what they want to see from your brand when they are interacting with you. From the beginning of the process to the completion of a sale, you need to outline the process in a way that keeps it all simple.

You have to be absolutely clear on your target audience and who you are planning to sell to if you want to automate your marketing correctly. You will spend far too much money if you haven’t set up your funnel correctly, so you need to know exactly who your market is and what they want from you so that you can target them correctly!

Start Building Awareness & Gaining Traffic

There are plenty of ways that you can get your website out there in front of the right audience. In step 1, we talked about identifying who your audience is, and you want to make sure that you are building awareness for those at the very top of your sales funnel. This will encourage the right traffic to your website, too, and there are many ways that you can create the traffic that you want to drive to your site. Some of those include:

  • Paid ads on social media
  • Retargeting ads
  • Traditional advertising
  • Blog posts with lead magnets built right in!
  • Social media commentary and engagement
  • Excellent content (vlogs/infographics/blogs, etc)
  • Email marketing

Each of these should be measured and tracked. Doing so will enable you to check your return on investment over time. These measures will run while you’re not actively working on your marketing, allowing traffic to build automatically.

Taking Action

Getting the top of your sales funnels to your website is just the start. They need to be pushed right through the funnel to take action. You want your website visitors to take action once they get to your website, whether that’s signing up to your email list, clicking on a blog or buying a product. Those little conversions all add up to the bigger picture. For example, if your client is looking for a product, but their visit only signs up to the email list, you’re still making conversion as part of your sales funnel. You can use their email address to offer them a lead magnet – people want something to hook them enough for their information! Lead magnets can be anything from video tutorials for baking a cake to an ebook!

If your website has enough call-to-action spots to attract attention, you’re going to bring people to you without having to do much. Think Hansel and Gretel: if you leave breadcrumbs, people will come to your gingerbread house!

Nurture Your New Relationships

Once you have the information you need from the top of your sales funnel, you need to nurture that baby until it grows! You don’t want to spoil them with information and freebies, spam emails and blogs, but you do want to flip them from a passing interest to a purchasing customer. Nurturing your leads is a vital piece of the puzzle. It’s not going to be an overnight change, so you need to start small. Offering the product they want at a discounted price, or offering discount codes to use on your website can make a big difference to whether your clients choose to complete the sales funnel.

Save Time & Money

When you are invested in your online marketing, you need to get it right the first time. If you do this, you can avoid wasting your time trying to get it all right. Taking the right steps to put your marketing on autopilot will mean that you have more time to do other things to further your business to reach your goals!

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Marketing Monday

A Simplified Approach to Brand Terminology

A Simplified Approach to Brand Terminology

What is in a term used to discuss various topics or ideas? When talking about the various aspects of branding, apparently, quite a lot. Finding, learning, and using the “correct” brand terminology is causing a great deal of confusion for marketers. Why are the specific terms so important? Isn’t it more important that we just get on with it?

Let’s just simplify the terminology being used by advertising agencies, brand consultants, brand designers, and market researchers around the topic of a brand. In efforts to differentiate themselves, these experts have exacerbated the problem by coining their own terminology for what are essentially the same brand elements, techniques, and processes that everyone else is offering. Add to the mix that most marketers today did not learn about brands in their business school marketing courses, and you have the potential for – and the reality of – a lot of confusion.

One of the areas that seems to be attracting a lot of attention and misunderstanding among practicing marketers right now are the terms brand, internal brand, internal branding and employee/employer brand. The question comes up in almost every brand conversation I have, “What is the difference between an internal and an external brand? What is an employee brand and do I have to have one? And what do you mean by internal branding?” Here are the simplified – but hopefully not simplistic – answers.

A brand is a long-term relationship you have with your customers, based on consistent delivery of an expected benefit. Brand is often described as a promise that is made and kept with your customers, but I prefer to avoid putting brand on a transaction basis. I prefer to think of brand as a relationship – something that is built up, developed between two people or organizations and that lasts a long time.

There really isn’t anything new in this definition. This is pretty much the same definition that brand experts have been using for the past few years. It does always surprise me when a business tells me they don’t have a brand and they don’t need one. If you are in business, you have a brand. If you have not been actively managing your brand (a situation I describe as “benign neglect”) it may not be a strong brand and it may not be what you would like it to be. But, rest assured, you have a brand. All you have to do is ask your customers and they will tell you all about your brand. You may discover that your brand is a corporate asset you should be aggressively managing for business results, just like any other asset your corporation owns.

An employee brand, on the other hand, is the brand you use to attract and retain employees. An employee brand may be different from the external brand it is related to – but not too different or it will not be credible. For example, it would be impossible for Virgin Airlines or Southwest Airlines to have an employee brand that is staid, conservative and rigid. Likewise, it would not be credible for a very conservative brand to attract employees using an employee brand that is overtly young and hip. While your employee brand must be related to your customer- or market-facing brand, it will definitely deliver different emotional and functional benefits. The benefits associated with an employee brand might be stability, fair compensation, good benefits, and training, where your market-facing brand benefits would relate to functional and emotional promises inherent in the brand relationship.

As to whether you have to have an employee brand or not, again, don’t worry – you have one. If you have employees in your business and hire employees, you have an employee brand. You may not be managing it – and it may not be exactly what you want, but if you ask your employees and your prospective hires, they will tell you about your employee brand. They may also tell you about the employee brands of those companies against whom you compete for labor – so it probably a good idea to explore.

Now, let me stress that there is no such thing as an “internal brand” – the internal brand is exactly the same as your external brand. In fact, to reduce the confusion, we can drop the internal and external designations and just refer to your brand. Internal branding, on the other hand, is the process of aligning people, functions and operations to consistently deliver the brand promise – building that brand relationship with the customer over time.

Brand and internal branding are the responsibility of the entire organization – everyone contributes in some way to creating and enhancing the organization’s ability to deliver on its promises. The employee brand, on the other hand, tends to be the purview of the human resources, organizational development and internal communications folks.

When I teach business people about branding there are always questions about the meaning of this or that term and is it the same as another term that they have read in a brand book or heard from another brand expert. I always tell my students not to worry about the terminology from the point of view of what’s ‘right’ or ‘wrong.’ What’s important is that they be sure to know what they mean by any given term within their organization so they can work with others on branding. From there, focus on the actions they need to take to build great brands. The terminology that works for your business or organization is the right terminology to use for you and your situation. The important thing is – “Just do it!”

Article Source: https://EzineArticles.com/expert/Debra_Semans/371037