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Marketing Monday

7 Fool-Proof Email Marketing Tips

7 Fool-Proof Email Marketing Tips

According to estimates, an astonishing 281 billion emails are sent each day.

Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox.

To make sure your emails don’t end up in the dreaded spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention.

Here are seven email marketing tips to help you knock your next email marketing campaign out of the park.

1. Remember Why Customers Love Email
Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever.

But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place.

People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more.

In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential.

2. Create a Template
Since marketing emails are here to stay, you can rest assured that you’ll end up sending more in the future.

To save yourself time, create a few templates so all you have to do is fill in the blanks with your great content.

3. Personalize The Subject Line
Since we receive so many emails in a given day, most of us will just skim through our inbox clicking ‘Read’ on almost everything.

To combat this trend, some marketers recommend personalizing the subject line with the user’s name. Though it’ll take a bit of extra time, your effort isn’t in vain.

Studies found that personalized subject lines increased open rates by between 50% and 58%.

4. Demand Your Audience’s Attention
A name isn’t always enough to catch audience attention, though. You’ll still need to be smart about coming up with compelling subject lines.

A good subject line encourages the reader to take immediate action or inspires them to open the email based on puzzling or humorous phrasing.

If you’re not quite sure how your subject lines stack up, it’s always possible to test them before blasting your message to your subscribers.

5. Preview Before Publishing
Always, always, always double-check your draft before publishing!

From an embarrassing typo to formatting errors to missing images, there’s a lot that can go wrong. And you might not always catch it when you’re creating the email.

Avoid losing your credibility by running your copy through a spellchecker. Then, make sure the email’s formatting is correct (and works on mobile devices).

6. Less is More
Be careful about sending too many emails. Remember, subscribers’ inboxes are already inundated with too much content.

Spamming them is only going to drive them to click ‘unsubscribe’.

7. Don’t Forget Your Call-To-Action
Last but not least, make sure each email ends with a compelling call-to-action that inspires the reader to take action.

It doesn’t need to be complicated. Something like telling a reader to reach out to your business or linking to a piece of content is more than sufficient.

Follow These Email Marketing Tips For a Successful Campaign
Creating a quality email marketing campaign requires some trial and error. If at first you don’t succeed, try again. Pay attention to your metrics and keep these email marketing tips in mind — you’ll grow your subscriber base in no time.

 

Article Source: https://www.articlecity.com/blog/7-fool-proof-email-marketing-tips/ 

Marketing Monday

Rev Up Your Online Sales: How to Craft an eCommerce Marketing Strategy

Rev Up Your Online Sales: How to Craft an eCommerce Marketing Strategy

 

Looking for a new eCommerce marketing strategy?

Did you know that last year eCommerce accounted for over $504.6 billion worth of sales online? And that’s only in the US. By 2023, that number is projected to reach $735.4 billion.

Those numbers tell us one thing, loud and clear. If your eCommerce sales aren’t high, it isn’t because the industry is bombing. The problem lies, instead, with you.

So, the question is how do you fix it? First, you must track down the hole(s) in your system. Chances are the issue resides in (1) your products or services, (2) your customer service, or (3) your marketing campaigns.

For most of you, the issue is your marketing. Don’t worry, the article below details 9 tips from expert marketers to ramp up your online sales. When you’re ready for sales to explode so you can finally take that trip to Tahiti, read on.

1 Use SEO in Your eCommerce Marketing Strategy
If you haven’t heard of SEO before today, then it’s time to learn a new term. SEO stands for search engine optimization. Essentially, it’s a group of mechanical strategies to improve your ranking with search engines.

AIs now run search engines like Google, Bing, and Yahoo! Though they can process huge quantities of data, they’re still no substitute for a human brain. That is to say, they’re not a substitute yet.

They’re making great strides toward emulating human logic, but they haven’t achieved that goal. Until they do, they need your assistance to accurately match your website to a user’s query. When you do that, you’ll see a rise in your website’s page rank.

When your page rank jumps, so do your website traffic. And more traffic equates to more sales, which is exactly what you’re looking for.

You can do the SEO changes yourself with tools like the Yoast SEO plugin and Moz SEO bundle. Some companies, like SEO Explode, suggest you include “local SEO” in your strategy because it’s the biggest up and coming trend. Search engines like Google and Bing are using it to help small businesses compete with larger conglomerates.

We recommend you try to make the changes yourself before seeking outside help. That way you’ll have a better understanding of the subject matter, even if you decide to outsource the work eventually.

2. Focus on Existing Customers
Why waste your money tracking down new customers when you haven’t fully utilized the ones you already have? Instead, focus your efforts on customer retention. Loyalty can have a great impact on your bottom line.

When you compare new customers to loyal customers, new customers:

Have fewer items in their shopping carts
Have lower conversion rates
Generate less revenue when they visit your site
Loyal customers are already familiar with your brand. They have no learning curve because they already know how to use your products. Best of all, they’re more likely to refer friends and family.

Focus your efforts instead on a customer loyalty program which gives buyers an incentive to spend more when they shop. You can either create a program to upsell customers or simply increase the number of products you sell. Either will improve your bottom line.

3. Go Mobile
Did you know that roughly 79% of Americans shop online, and 51% have bought at least one item with their smartphones? Wow, 51%? Half of your revenue comes from smartphones.

But how can you capitalize on that?

Simple, design your site first for smartphones. Then design for desktops. Websites designed for mobile devices require dozens of small tweaks, many of which aren’t even noticeable on desktops. Mobile devices are tougher to design for.

Get yourself a mobile responsive theme, if you don’t already have one. If you didn’t build the site yourself, hire a web designer to build a site that works well on both mobile and desktop devices.

4. Use Icons that Show Your Trustworthiness
There are over 1.63 billion websites in operation today. Many are outdated, and some are scams.

Buyers face the prospect of being scammed each time they head to their digital checkout counter. If you want to improve your sales, put their minds at ease. Use icons that prove your trustworthiness.

First, make sure your site is using a secure, SSL certificate. Buyers can see whether your site is certified by checking the URL box in their web browser. If your site is certified, the word “Secure” will be shown before your web address.

You can also add icons, like those given out by the Better Business Bureau, VeriSign, and PayPal. Make sure you show these badges on the checkout screen and next to any forms that visitors need to fill out.

5. Improve Your Copy
The copy is the text on your page. Unfortunately, it’s the most overlooked element on eCommerce sites. They focus instead on optimizing images and page layouts and forget about the words. But the words are what prompt your customers to buy your products.

We recommend you focus first on learning how to write copy. You can use the copywriting skills you pick up on literally every page you create. It can sway customers who are on the fence, and persuade buyers who aren’t sold on your products.

6. Accept Different Payment Options
One of the simplest of the eCommerce tips and tricks is to offer more payment options. All digital stores offer credit card options. Make sure that yours include Mastercard, American Express, and Discover.

The more options you offer, the less likely you are to lose a potential customer due to payment conflicts. That’s why you shouldn’t stop with credit cards. PayPal is also a must nowadays.

You may also want to look into Apple Pay and similar services. The financial landscape changes quarterly, so be sure to check for the latest trends.

7. Don’t Miss Out!
Fear of missing out (FOMO) is arguably the greatest sales tactic that marketers can use to boost their sales. When you create a sense of urgency, buyers are forced to make a decision. It forces those fence-sitters to buy rather than continuing to browse the web and forgetting about you.

An essential part of eCommerce marketing focuses on conversion rates. In other words, how many visitors actually make a purchase on your site and how many are just window shopping?

The easiest ways to implement FOMO is to create a limited number of items being sold. The other method is to use a timer and count down to the end of the sale.

8. Focus on the Holidays
Holiday times are historically the times that consumers are most willing to spend money. If you create marketing campaigns specifically for holidays, you’ll see a greater return on your investment.

Black Friday, Christmas, and Valentines Day are absolute musts. Other holidays include things like Cyber Week, Spring Break, and the Fourth of July are also big sales days.

9. Showcase Your Top Sellers
You want to get the most mileage out of what you already have available. That’s why we recommended you focus on your loyal customers. It’s also why we suggest you put your top selling items front and center.

There’s a reason those items are selling well. Capitalize on it. Put them directly under the hero image at the top of your page, so all your visitors will see them. It’s guaranteed to improve your sales.

Social Media Marketing
Marketing Monday

Do You Know the Difference Between Social Networking, Social Media and Social Marketing?

Do You Know the Difference Between Social Networking, Social Media, and Social Marketing?

When I discuss social networking, social media, SEO, SEM, and social marketing with small business owners for the first time, many are overwhelmed and confused about what they really are and how they impact their business. They know that they are all important, but not sure why. They know they need to establish an effective social web presence, but not sure how. If you feel similar frustration, let me share a little light on a couple of these subjects.

 

What is Social Media?

 

In a nutshell, social media is content designed to be disseminated through social interaction, created using social tools such as social networks, business networks, forums, bookmarking, video sharing, etc. Social media are web-based technologies that transform traditional broadcast media monologues (one to many) into social media dialogues (many to many). It allows you to not just talk at your customer; it allows you to talk with and interact with your customer in a way that was never possible before.

 

What is Social Marketing?

 

Social Marketing is the actual marketing strategy and implementation of your efforts to effectively market yourself on the internet utilizing social media and social networks as well as related strategies that utilize SEO “Search Engine Optimization” and SEM “Search Engine Marketing/Monetization.”

 

Wikipedia describes social media marketing as:

 

“the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.”

 

Where I believe that most small business owners run into trouble is that they see the action side of social marketing and not the planning side of social marketing. The action side has two primary components:

 

  1. Create traffic through videos, tweets, or even blog entries that attract attention, link energy and become viral in nature. Traffic and link energy is the element that makes social marketing effective, it replicates a message, not through the purchase of an ad, but thorough user to user contact.
  2. Identify and connect with visitors and capture targeted connections, prospects and customers. Building a base for your brand or company to grow from.

 

Action for the sake of it is ineffective. Many company’s implement social media marketing campaigns because they either are told it is important or their competition is doing it. They jump in doing what they see and hear everyone else doing, accomplish nothing and become frustrated by the time and money that they have wasted.

 

Defining Your Small Business SMS “Social Marketing Strategy”

 

Before you jump into social marketing head first, you need to establish an effective SMS “Social Marketing Strategy” that will identify

 

  • What are your internet presence goals and objectives? (Develop a contact list, website monetization, marketing information, brand development)
  • Who is your target connection and customer that you want to attract, identify and capture?
  • What are the most effective social networks and media tools to reach your target and achieve your goals?

 

You can not be all things to all people. Only after you ask and answer the three questions above can you develop and implement an effective social media marketing campaign that will be successful and achieve your goals. Now you may have multiple plans, using multiple social resources, but the key is to always start with the SMS!

 

Article Source: https://EzineArticles.com/expert/Bill_Sifflard/417539