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App Development

10 Benefits Of Having A Mobile App For Your Business

10 Benefits Of Having A Mobile App For Your Business

Custom mobile apps are growing in demand, according to mobile app design services, some 75-80% of business owners are showing interest in having a mobile app for their business. Although they help to improve the statistics of the business partially, their need is understood by most business owners. Below are some of the essential benefits of having a mobile app:

 

1. Increase in ROI – A mobile app contains diverse functions and provides a comprehensive picture of the functions available in a business. This would help to attract the app user to get in touch with the employees and ordering the product or hiring the service offered in the app. An effective mobile application can bring the Return on Investment [ROI] in no time and increase the profits tremendously.

 

2. Scalability – The difference between regular apps and business-oriented apps is the extent of scalability. While the regular apps can only handle limited resources, the business apps can handle any kind of load and the app can be improvised if there is a need to increase the speed of processing.

 

3. App data – A custom application made for a specific business is created in such a way that no data can be stolen and it has a strong data security system. For instance, a professional mobile app design service takes into consideration the depth of the business and how to preserve the data in private servers to avoid theft. Further, there is always back-up for the data and the business owners can be relaxed about all their app data.

 

4. Software integration – While regular mobile apps work with the existing software available in the market and run erroneously when new updates are required, the business apps get integrated with the business software and are devoid of errors.

 

5. Maintenance – Professional mobile app design services would provide their clients with a custom business app that is easy to control. It enables the app to run independently of the design services, which is a great way to avoid discontinuing the app due to the disinterest of the developer.

 

6. Customer relationship – The major advantage of a custom mobile business app is that it helps to improve the customer relationship in a great way. Each update on the products and services will reach the customer directly; in addition, the company can receive the feedback of the services from the customer through the app.

 

7. Client data retrieval – Mobile apps can help in business expansion by retrieving the data of new clients. This can be done with the help of forms and surveys in the app, which helps to collect the information.

 

8. Project Access – A custom app helps the business owner to have access to all the data anytime and anywhere. Moreover, it is possible to synchronize the mobile application with the desktop so that all the tasks, documents, etc. can be downloaded or exported as desired.

 

9. Project management – Custom business apps can provide the statistics of the project in focus and remind of the deadlines. It is possible to send reminders and updates to the employees or the app users with simple notice.

 

10. Recording digital files – Mobile apps have the capability to record digital files from the phone and sent them to desired locations. This feature can be accessed only by the app owners and they can send the information to any remote location to ensure the idea is developed. This feature would help in increasing accountability and improving the services to the customers.

 

As you can observe, the benefits of hiring mobile app designs are immense and a business owner can find visible profits in no time. However, before selecting the mobile app design services make sure they can provide all the high-quality features mentioned above.

Article Source: http://EzineArticles.com/9373749

App Development

Native web Or Hybrid App Points of Difference

Native web Or Hybrid App Points of Difference

Before making an investment decision over mobile apps, businesses have to decide between native apps, hybrid apps, and web apps.

 

Here I aim to define and describe the differences between various app categories not only for business owners but also for an app developer!

 

Which app is best and what are the major points of difference between the three?

 

Native Apps

They are installed in the device from an application store (such as the App Store, Google Play) and show up on the device as icons. They remain with the device and utilize the device features such as the camera, contact list, accelerometer, GPS, etc.

 

They are designed and coded to cater to one platform (for a specific device). For instance, iPhone apps are coded in Objective-C and the android apps are coded in Java. Coding apps in this manner helps users to have a responsive user experience and apps are able to integrate standard operating-system gestures or new app defined gestures.

 

Native allow push notifications to be used by the business for real-time information for the users. They keep on functioning offline and can use the device’s alert system. They function in accordance with the design and standards of the platform (either android or iOS) which leads to customer satisfaction.

 

They are platform-specific (an iOS app will not work in an Android platform) due to difference in coding language. A business that seeks to develop an app that is operational in both the platforms would be expensive as it would require creating two different versions(for both platforms). Depending on budget, investment decisions can be made to develop an app for a single or multi-platform option. Examples are Angry Birds, Shazam, etc.

 

Mobile Web App

They are mobile-optimized web pages that are not actually apps but websites. They resemble a native app in look and feel and are ideal when the objective is to make information or features available over a mobile phone and developing a native app is not a viable option financially.

 

Coded in HTML 5, they run on a browser, and users access them just like normal web pages. They provide the option of installing them on the home screen as a bookmark.

Many websites use HTML 5 to turn their web pages into a web app for users which can appear as appealing as a native app. Example being the mobile-optimized web pages of news websites.

 

The web app has limited functionality and generally requires an internet connection to function. Users can easily forget them unless they run as a constant reminder on their home screen. They do not feature any app marketplace. With huge daily traffic in the application stores, they miss out on the potential to be discovered as compared to a native or hybrid apps.

 

Hybrid Apps

Hybrid apps are a combination of native and web app and are downloaded from an App store. Faster and cheaper to develop than the native, they are better than browser-based web app.

 

They are developed using web technologies which are compatible across multiple platforms and are coded in HTML 5, CSS, and JavaScript. However, for enhanced user experience, sometimes specific native code is also used. Tools like PhoneGap and Secha Touch enable cross-platform designing and coding, by using HTML.

 

Organizations go for hybrid apps to make their presence in the application store without making a significant investment of money or effort in developing a separate application.

 

However, if the company wants to go too close to a native design, the cost and coding effort would rise to make the development difference between a native and hybrid app insignificant. Examples of hybrid apps include Facebook, LinkedIn, Banana Republic, etc.

 

Which to Choose

The decision to choose a category of app entirely depends on the client’s need – the best return to his business based on user requirements. If the primary requirement of the organization is to provide content for its readers, a responsive web application would be better. On the other hand, native app would be advantageous for task completion.

 

A user can decide upon a category depending on the application’s compatibility with device features, need for offline/online task completion, speed factors, ease of maintenance, dependability on platforms, content limitations, ease of installation, and fees involved.

 

Maintaining a web app is much simpler both for the user and the developer as it involves maintaining web pages while native is complicated as developers need to code the same information for multiple versions across different platforms.

 

Application stores pose various limitations on the content and design of the application with variability in the subscription cost. Web apps, on the contrary, are free of content censure and less taxing in terms of cost and time. Hybrid and web apps are comparatively cheaper to develop than native.

 

If the client’s priority is enhanced user experience compatible with a specific platform, in which a lot of apps are available, it is best to develop a native app. At the same time, even web and the hybrid app can provide a good user experience with variation in graphics and visuals.

 

To conclude, native, web, or hybrid apps are all tools for a mobile user to satisfy variable needs and requirements. There is no specific solution as each category of app has its own strengths and weakness and going for one of them depend on the client’s unique need assessment.

Article Source: http://EzineArticles.com/8940990