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Marketing Monday

Analytics Marketing Monitoring Your Traffic and Keep Ahead Of The Competition

Analytics Marketing Monitoring Your Traffic and Keep Ahead Of The Competition

 

If you can’t measure the extent of something, you most likely won’t be able to improve it. When it comes to search engine optimization, measuring your traffic and reach is critical to succeeding in your venture. Google Analytics is one of the best tools you can utilize and keeps track of many things for you and even supplies live reports and traffic intake whenever you need it. You simply cannot be successful without measuring your market data, as you risk only guessing the habits of your audience, and not knowing exactly what they’re looking for. In this article, we will be going through a number of ways you can boost your analytical expertise, improving your content marketing by margins.

 

1. Keep track habitually – Make it your top priority to check your analytics every single day. This includes checking your reports daily. Doing this ensures you are easily keeping track of what your audience is interested in, as these reports show all your top pages and number them into a top ten. Listing these pages allows you to see what number of traffic is leading were, and if you do this multiple times throughout the day, you can market accordingly to where your traffic is entering.

 

2. Understand your audience – One of the main, and best reasons, to invest in a data-driven marketing strategy is to keep track of exactly who is interested in what. A well-thought marketing campaign can solidify your company or product and bring your audience closer to your brand. Using an analytical program can help you understand a number of things, such as how your audience reacts to your existing content, their favourite types of content, and their preferred method of receiving said content.

 

3. Aim towards the non-targeted audience – This entry may seem odd, but you will understand exactly what I’m getting at if you’ve been reading thus far. We’ve stated that it’s important to understand the customer, but it is also important to understand those who aren’t interested in your product. By understanding those who aren’t interested in your product, you can tweak your campaigns to include them in your demographic, further increasing your traffic and customers.

 

4. Test outside of analytics – Despite this tip going against the article itself, it is still a useful and helpful method that even major companies use today. Statistics and facts can give an abundance of information on any subject, which is exactly where analytics programs come into play. But utilising other methods can be just as helpful. It can pay off to conduct surveys or group testing towards an audience due to the fact that there can be more information put in by them. In turn, this can result in an emotional response, giving you more information than a simple analytical report could.

 

5. Link social engagements – Using social media can be an extremely helpful tool to use to your advantage. Facebook and Twitter are the two biggest social platforms in the industry, and if you use these to your best advantage, then your traffic will boost by massive margins. Linking the social engagements to your analytics program will allow you to keep track of all your social media posts, giving you traffic information for them as well. Using this tool to your leisure will allow you to see what is popular with your social media audience, giving you an even bigger opportunity to market to an entirely different audience.

Article Source: https://EzineArticles.com/expert/Darryl_Jackway/2086295

 

SEO
SEO Tips, SEOTips

5 Must Use Top SEO Tools For Analyzing Your Website

5 Must Use Top SEO Tools For Analyzing Your Website

Website analysis is a key part of Search Engine Optimization or SEO. The main aim of the SEO process is to propel your website towards the top of Google’s search engine results page. But more often than not, SEO professionals experience the analysis part of the process as one that is extremely slow and time-consuming.

For this reason, SEO experts have started using some top SEO tools to help them with their work. In the fiercely competitive world of the internet, the best SEO tools are much in demand. These tools make life much easier for SEO professionals with their whole host of features that are incredibly handy for ensuring successful SEO campaigns.

Let’s take a look at five of the best SEO tools!

Web CEO

Whether it’s managing PPC or SEO campaigns, Web CEO can handle it all. This comprehensive suite packs a lot of punch and it is not merely SEO that Web CEO deals with. This top SEO software has received a lot of plaudits for its sleek user interface. Is your SEO process full of mundane and repetitive tasks? Don’t worry, through its emphasis on automation, Web CEO can take care of those tasks, and much faster too. Get your website ranked in no time with its effective keyword analysis feature, which suggests the optimum keywords for making your site the success it deserves to be.

IBP

iBusiness Promoter or IBP is yet another top SEO software that has garnered a lot of acclaim for itself in the world of SEO. IBP’s software suite aims to perform three major tasks of the SEO process; optimization, promotion, and tracking. IBP’s unique feature is its regular updates, which keeps it in line with changes in search engine algorithms. IBP ensures that your website reaches the pinnacle of various search engines such as Bing, Google, and Yahoo. Has a website that’s just not cutting it? Let IBP tell you the necessary adjustments you have to make.

SEMrush

SEMrush comes to mind whenever there is any discussion regarding the top SEO tools. SEMrush is a favorite tool for SEO analysts. Its analytics reports carry information from various fields of research, such as organic research, advertising research, display advertising, backlinks, video advertising research, and keyword research. Used and approved by over 500,000 users, SEMrush is ideal if you want in-depth information regarding your business’ SEO campaign.

SEO Powersuite

SEO Powersuite is highly talked about SEO software that combines a ton of user-friendly tools for the entire SEO process. SEO Powersuite is the ideal software for those who are comparatively new to the SEO field. You don’t need a lot of experience or know how to handle the SEO Power Suite. It is a cross-platform software and consistently adheres to the changes in search engine algorithm changes. Numerous Fortune 500 companies have been benefited by SEO Power Suite over the years.

SEOProfiler

SEPProfiler packs in tools related to link analysis and building, webpage audits, competitive intelligence, keyword research, web page optimization and social media for outperforming all your competitors to get a prime ranking on search engines. SEOProfiler is a dream software for SEO teams due to its support for multi-user accounts. Well-designed PDF reports can be created using the software too.

Article Source: https://EzineArticles.com/expert/Yash_Pal_Singh/2128387

marketing
Marketing Monday

5 Point Successful Social Marketing Plan

5 Point Successful Social Marketing Plan

Have you been hoping for a social marketing strategy that works? Have you been overwhelmed with all the crowd noise that is shouting “come to me, and I will show you how to become a millionaire in a short period of time”? The clutter is annoying, now isn’t it?

 

In this article, I am going to explain a 5 point plan that will provide you with a successful long term social marketing plan.

 

Let’s begin by understanding the ingredients of the 5 point plan.

 

  1. Pay Per Click (Google, Yahoo, Bing, Facebook)
  2. Social Media (Twitter, Facebook, and others)
  3. Content Production (Articles & Videos)
  4. Ezines & Email Marketing (Articles, Blogs, etc.)
  5. Relationship List Building (AWeber)

 

Pay for click: A performance-based activity that will provide fast results and big traffic. Every top producer #1 strategy. As a beginner, be aware of the competitive nature of obtaining top rankings. Also, it is easy to lose money quickly.

 

Social Media: Provides free set up, Lead generation activities, and personal branding. Lots of traffic potential for doing business in a very small advertising budget. Perfect for establishing your personal brand.

 

Content Production: Provides free set up, allows for ranking on Google front page, and allows for lead generation activities. Essential for personal branding. A perfect opportunity to make a video and place it on YouTube and others. You may want to only use written material to participate.

 

Ezines & Email Marketing: An easy start for beginners. Also friendly on the advertising budget by providing low-cost leads.

 

Beginners sometimes are reluctant to write articles and blogs with the feeling they can’t write. No worry, there are lessons that teach you copywriting as well as email marketing techniques and practices.

 

Relationship List Building: This is a key skill of all top producers. Essential for developing leads, applications, new members, and sales conversions. Personal branding positions you as the authority/expert. This process may be automated using the likes of Aweber.

 

By understanding each of the five points, you can become hugely successful in social marketing. Above all, you need a well-balanced marketing system.

 

Article Source: https://EzineArticles.com/expert/Lowell_Daisley/356428

Social Media Marketing
Marketing Monday

Do You Know the Difference Between Social Networking, Social Media and Social Marketing?

Do You Know the Difference Between Social Networking, Social Media, and Social Marketing?

When I discuss social networking, social media, SEO, SEM, and social marketing with small business owners for the first time, many are overwhelmed and confused about what they really are and how they impact their business. They know that they are all important, but not sure why. They know they need to establish an effective social web presence, but not sure how. If you feel similar frustration, let me share a little light on a couple of these subjects.

 

What is Social Media?

 

In a nutshell, social media is content designed to be disseminated through social interaction, created using social tools such as social networks, business networks, forums, bookmarking, video sharing, etc. Social media are web-based technologies that transform traditional broadcast media monologues (one to many) into social media dialogues (many to many). It allows you to not just talk at your customer; it allows you to talk with and interact with your customer in a way that was never possible before.

 

What is Social Marketing?

 

Social Marketing is the actual marketing strategy and implementation of your efforts to effectively market yourself on the internet utilizing social media and social networks as well as related strategies that utilize SEO “Search Engine Optimization” and SEM “Search Engine Marketing/Monetization.”

 

Wikipedia describes social media marketing as:

 

“the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.”

 

Where I believe that most small business owners run into trouble is that they see the action side of social marketing and not the planning side of social marketing. The action side has two primary components:

 

  1. Create traffic through videos, tweets, or even blog entries that attract attention, link energy and become viral in nature. Traffic and link energy is the element that makes social marketing effective, it replicates a message, not through the purchase of an ad, but thorough user to user contact.
  2. Identify and connect with visitors and capture targeted connections, prospects and customers. Building a base for your brand or company to grow from.

 

Action for the sake of it is ineffective. Many company’s implement social media marketing campaigns because they either are told it is important or their competition is doing it. They jump in doing what they see and hear everyone else doing, accomplish nothing and become frustrated by the time and money that they have wasted.

 

Defining Your Small Business SMS “Social Marketing Strategy”

 

Before you jump into social marketing head first, you need to establish an effective SMS “Social Marketing Strategy” that will identify

 

  • What are your internet presence goals and objectives? (Develop a contact list, website monetization, marketing information, brand development)
  • Who is your target connection and customer that you want to attract, identify and capture?
  • What are the most effective social networks and media tools to reach your target and achieve your goals?

 

You can not be all things to all people. Only after you ask and answer the three questions above can you develop and implement an effective social media marketing campaign that will be successful and achieve your goals. Now you may have multiple plans, using multiple social resources, but the key is to always start with the SMS!

 

Article Source: https://EzineArticles.com/expert/Bill_Sifflard/417539

 

Marketing Monday

Social Marketing Campaigns

Social Marketing Campaigns

Developing social network marketing campaigns is the trend for businesses these days. The goal is to help marketers successfully leverage 3rd party resources to run social marketing campaigns effectively and cheaply. This is the same case for many people, small businesses, and large corporations that start out with social marketing campaigns. Social network marketing can drive sales for you regardless of your brand! The right online marketing campaigns can engage audiences to drive online interaction, sales, and predictable ROI. The result is developing online campaigns leveraging the popularity of social networks to engage audiences based on existing value and social structures to create a real, lasting impact that results in increased sales.

 

The internet is a tool that works well to promote actions and campaigns directed to the younger generations. Using it to organize social network marketing campaigns and everything else in your life should be a big productivity booster for your online business. Social media networks could be used for promoting campaigns. Social sites use mass media marketing because they can reach and influence a large group of targeted people at any given time. I have been at the forefront of social network promotions which are playing a part in influencing business and the world around us. We know that in order to deliver successful and effective social site campaigns they must stem from a systematic planning process that will allow you to make sales conversions. Evaluation isn’t the end of the road either. Effective campaigns should progress to the follow-up stage. This allows us to offer unique implementation and evaluation of marketing plans, not to mention providing innovative and comprehensive research solutions for a given niche or sector.

 

Social network sites can be implemented at a local, regional or international level or a combination of any of these levels. Your aim should be to influence ideas, attitudes and behaviors of target individuals in order to improve personal as well as social welfare through commercial marketing technologies especially using the internet as a means of delivering a message.

 

Through this aspect of social networks, consumers are assured of a good supply of the product and where the product is sold and will be readily available. Almost all marketing plans are a long term investment, as society needs time to accept the commercial message, and changes cannot be made overnight. When such efforts are labeled as social marketing campaigns and expected to achieve unrealistic results and outcomes, we set ourselves up for failure.

 

All well-planned marketing strategies have standard themes that keep the messages consistent, ensure recognition, and provide ready-to-use materials that are tailored to each campaign. Much of the research on results of marketing, especially mass media campaigns allow the effectiveness of studies conducted in real-time. In the social network markets, you must communicate to communities in and have well thought out messages that are delivered with a consistent message. Social marketing using traditional metrics of direct response with average numbers being at 54% in clicks, and sales conversions at 51%. Relatively small budgets for social marketing tactics aren’t out of line with the low cost of producing similar campaigns such as blogs and podcasts.

 

The difficulties will reside in technology and the ability to contextualize user activity and social interaction to the degree that it provides us reliable returns with which marketers can develop and conduct dynamic social marketing campaigns around. A formal background or relevant work experience in designing, developing, and implementing social marketing campaigns is therefore required to achieve notable success. Many companies are now hiring people to run their social marketing campaigns and to curate their brand online. For more information regarding the social marketing campaigns please view the author resource box below.

 

Article Source: https://EzineArticles.com/expert/Kevin_Randolph/42357

Social Marketing, Elula, Social Media, Marketing Monday
Marketing Monday

A Brief Guide to Social Marketing Management and the Importance of Getting It Right

Absolutely. No one needs to tell you how popular sites like Twitter and Facebook are in this day and age. But do you realise the potential value to your business? Chances are your company has a Facebook page, upon which you idly post from time to time. Or maybe you ‘tweet’ the odd comment. In which case you probably haven’t noticed the benefit to your business. Put a little more time and energy (and yes, money probably) into social media and social marketing management however and you could build a valuable platform for yourself and your customers.

 

Why is social marketing management important?

 

A social marketing management team is there to enhance a brand and promote the business. The end goal is the same as a traditional marketing team. It is simply the channels through which that goal is achieved that are different.

 

Social media is the new way of connecting with customers. A social marketing management team will use information gleaned from social media to learn about their customers – who they are, what they are thinking, what appeals to them.

 

Social media can also be used to create a brand identity, by encouraging customers to talk about the brand in the right way. Discussions can be started and led and conversations steered. Social media is a valuable tool when it comes to creating a buzz about a product or brand. The social marketing management team are there to ensure the right buzz is created and a positive image is generated by social media.

 

It is difficult to measure the effect of social media on businesses, as often there is no clear link between the level of activity on social media sites and the resulting return on that level of activity. However, a recent study from the School of Management at the Buffalo State University of New York showed that if customers are engaged in the business via a social media platform, they are more likely to visit the website than customers who are not engaged in this way. This then translates to income for the business.

 

Ram Bezawada, assistant professor of marketing at the University, stated: “Our results show that when customers engage with a business through social media they contribute about 5.6% more to the firm’s bottom line than customers who do not.”

 

So how does social media encourage customers to visit the company’s website or take a closer look at the business? For one, social media strengthens the relationship between the customer and the business. It creates a bond between the two and the customer feels more engaged and involved in the company, which translates into the customer feeling listened to and understood.

 

This leads on to the next point: social media can provide a valuable platform for customers to voice their comments, concerns and complaints. It might not seem like a good idea to offer a medium upon which customers can air their complaints for all the world to see, however it can provide an invaluable opportunity to turn things around – a complaint that is promptly and sensitively handled will impress customers and win loyalty. Of course, social media might also be the platform upon which a customer will heap their praise, too, letting all the other potential customers know about their positive experience. There is no better form of endorsement.

 

As Bezawada from the State University of New York states, “When building communities, businesses should craft personalized messages, encourage member contribution, integrate knowledge about customers from both online and offline interactions, and create specialized sub-communities for customers looking for premium and unique products.”

 

However, creating personalised messages and encouraging contributions from customers takes time. Taking it one step further and using customer interactions to glean knowledge takes even more time and requires a good degree of analysis. Which is where the social marketing management team come in. Good analysis of the data from social media can drive corporate strategy.

 

What does social marketing management involve?

 

Social marketing management involves managing the company’s social channels. This sounds obvious, but a social marketing team does not simply monitor and respond to customer comments and prepare content such as blogs, posts and newsletters. Social marketing management also involves assessing the best methods and technology to boost web traffic to the business, looking at areas such as search engine optimisation, user experience and content.

 

The next step on the social marketing management list is reporting. Numbers are important: click-throughs, fans, followers, tweets, comments, posts; and so is the less concrete information that can be gleaned – customer feedback, good and bad, reflects brand perception and how customers feel generally about the brand.

 

This type of customer feedback can then be used by management to figure out how to deliver improved performance to their customers and improve their user experience. It engages the management team with the customer on a personal level in a way in which they haven’t been able to do before.

 

Where might a business expect to spend money on social marketing management?

 

Well, that depends on the level of complexity of your business and social media campaigns. There are customer relationship management tools and software platforms that can perform analytics and automated email campaigns, for which you might pay $1,000 to $4,000 a month.

 

For a fee of perhaps $5,000 to $16,000 a business can employ a specialist company to provide inbound marketing support. Typically, a good social marketing management strategy might involve: keyword analysis and strategy, content creation such as blogs, SEO content and PR Social media support (setup, training and guidance), email campaigns, customer relationship management, competitor monitoring and analysis and performance reports, to name but a few elements.

 

Another cost consideration is content creation. The larger your campaign, the more online content you’ll need to create, and unless you have the internal resources to create this content, you’ll need to outsource it to writers.

 

This all sounds fairly pricey and the costs do add up. However, as with any marketing spend, it will pay you back. Or it should, provided you do it right.

 

In a nutshell?

 

It can’t really be described in a single ‘nutshell’. This is because social marketing management is not only about increasing web traffic and driving up revenue, it is also about creating an identity for the company, developing a personality for the business or creating a buzz around a new product. It’s about generating conversations between the customers and the business and creating an online community for the customers to get involved with. It’s much more than just lurking on the company Facebook page and popping up to write the odd witty post or deal with a customer complaint. It is promotion, branding, market research and customer care all wrapped up into one.

 

Which is why social marketing management is so important in this new digital era businesses find themselves in. And why it’s worth investing in. Get it right and it could transform an ailing company. Get it wrong and it can alienate and disillusion a customer base. Ignore it all together and valuable market share will be lost in droves.

 

Article Source: https://EzineArticles.com/expert/Tsveta_Zikolova/1208566