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Marketing Monday

7 Online Marketing Tools That You Need In Your Digital Arsenal

7 Online Marketing Tools That You Need In Your Digital Arsenal

There are a ton of online marketing tools out there. How do you know which ones are the best ones to work with? You could take a trial of every marketing tool available, but that takes up too much time.

The other option is to read this article to find out what the top tools you need to add to your marketing arsenal.

1. Google Analytics & Search Console

As soon as you set up your website, get it connected to Google Analytics and Google Search Console. It’s easy to do when you’re running a WordPress site. Sign up for accounts in Google, then install a plugin like Yoast SEO to connect your site with both tools.

Google Analytics will give you the information you need about traffic. You’ll know where it comes from, how long people stay on your site, your most popular content.

Search Console will tell you if your SEO is working or not. Find out how your site appears in search results. You’ll know what search terms your site shows up for, how many people see your site in search results, and your click-through rate.

2. Social Media Schedulers

There’s nothing worse than feeling like you have to be on social media all of the time. How can you run a business if you’re constantly distracted by posting? A social media schedule lets you post your content in advance.

There are a ton of social media schedulers available. Which one should you use? It depends on what social networks you use. For Pinterest scheduling, Tailwind is the tops. For Instagram scheduling, Later is a good choice.

If you’re on multiple networks, check out Buffer or Hootsuite.

3. Content Generation Tools

One of the hardest things for site owners to do is to pump out good content on a regular basis. Using tools like Grammarly will make sure you avoid misspelled words and basic grammatical errors.

Copyscape is another content tool that will ensure that your content isn’t duplicated elsewhere. Duplicated content can hurt you in search results.

One of the most important content tools is a good headline generation tool. A headline is what tells someone to read the rest of your copy. It also encourages conversions.

If you’re stuck on creating content, especially for an international audience, check out this company. They’re a content marketing company in Ecuador that creates leads, opportunities and sales.

4. Email Marketing Tools

When you do get traffic to your site, you’re going to want a way to capture those visitors. Email marketing is the best way to do that.

MailChimp is recommended here because it’s free for up to 2000 subscribers. There are a number of great features for this email software like auto-response campaigns.

5. Image Creation Tools

Images are a hot topic for bloggers and content creators. Visuals are incredibly important to your website because people process images faster than text.

You always want to be sure that the images you use aren’t copyrighted works. That could get you in legal hot water.

Use sites like Pixabay or pay for an account at DepositPhotos to get quality images. These sites let you use images without the need for additional royalties.

Once you have those images, you can use an image editing tool such as Canva to create your image for your blog or social media posts.

6. Heat Mapping Tools

Google Analytics tells you so much about your traffic. The data doesn’t tell you the entire story, however.

A heat mapping tool lets you see exactly how visitors use your site. You’ll see how far down they scroll down on a page. That tells you how good your content is (or isn’t). If people aren’t getting past the first few paragraphs of a post or page, it’s a clear sign that you need to revamp the intro.

7. Keyword Research Tools

If you plan to generate any amount of traffic from SEO, you need a keyword research tool. You’ll know the search terms people use to find your product or service. You can also use a keyword research tool for content ideas.

Ubersuggest is one of the top keyword research tools out there, and it’s free to use.

Bonus Online Marketing Tools

There are a couple of more online marketing tools that you can implement when you’re ready to implement advanced marketing strategies. The first is an A/B testing tool. This will help you analyze and optimize your landing pages and ads. A/B testing lets you create different versions of your ads. You can take one element of your ad, like a headline or an image, and test them against each other.

Whichever one shows better results is the one to keep using. You can then test another element and do the same thing until your conversion rates are through the roof. One common mistake that people make with A/B testing is to create entirely new ads or landing pages. Don’t do that because you won’t be able to tell which part of your ad or landing page people are responding to.

One other tool you want to invest in is a remarketing tool.  Have you ever visited a website and then seen an ad for the same company a few minutes later while visiting Facebook or another site? That’s remarketing. A remarketing tool lets you target your website’s visitors with advertising when they leave your site. One remarketing tool that’s widely used among marketers is AdRoll. It’s a great option because it integrates with Google and Facebook ad networks.

Online Marketing Tools are a Must

If you want to take your digital marketing to the top, you have to invest in online marketing tools. They make your online marketing more manageable through reporting, scheduling, and testing. All of which are critical so you can constantly improve your digital marketing strategies. As you improve your digital marketing, you’ll notice more traffic, a more robust email list, more leads, and more sales. That’s the power of digital marketing. Check out this article to learn how to create amazing marketing videos.

 

Elula Marketing
Marketing Monday

What is Video Marketing?

What is Video Marketing?

Americans spend, on average, almost six hours per day watching videos. People watch videos on their TVs, on their computers, and on mobile devices.

So it only makes sense, as marketers, to use consumer’s love for video in order to sell your product. This idea is known as video marketing, and it has become extremely popular over the last few years.

But, what is video marketing? Why is it so popular and how can it help your business?

We’re here to answer that question and more in this blog. Read on to learn all about video marketing and the benefits it’ll bring your company.

What Is Video Marketing?

87 percent of businesses use video as a tool for marketing. If you aren’t using video marketing to drive traffic to your site and increase sales, you’re getting left behind your competition.

The goal of video marketing is the same as any other type of marketing: to increase sales and improve customer relations. With video marketing, you’ll create videos that attract customers and get them interested in buying what you have to offer.

These videos can consist of any of the following:

  • How-to’s
  • Brand promotion
  • New services or products
  • Customer testimonials
  • Live events
  • Entertaining and informative content
  • And more!

If you’re looking for more creative video marketing ideas, check out this page for additional information.

What Are the Benefits of Video Marketing?

So now that you know what video marketing is, it’s time to answer the most important question. What are the benefits? How can video marketing help my business?

Here are just a few of the benefits of video marketing for business.

Improves Your Google Ranking

Google loves when websites have video content. Videos keep viewers on your site longer, which shows Google that your site has something positive to offer people.

By including video on your website, you’ll be much more likely to rank on the front page of Google than sites in your niche without video content.

Boosts Web Traffic and Sales

Because your Google ranking will improve, you’ll increase the traffic for your site. And increased traffic, especially when it’s being done by interested consumers, leads to sales.

Appeals to Mobile Users

Mobile users love watching video content instead of straining their eyes to read written content. Nearly 60 percent of searches are done on mobile, so it’s important to appeal to those mobile users by having video content available.

Engages More People

Some people cannot focus on a piece of written content for more than a few seconds. They rely on video information instead of written info. If you aren’t making quality video content, you’re missing out on a huge chunk of the consumer pool.

By using video marketing, you can attract all of the people who don’t have the patience, time, or focus to read a long blog on your website.

Start Using Video Marketing Today!

Now that you know the answer to “What is video marketing”, it’s time to say “action”! You will quickly begin to reap the rewards that video marketing has to offer.

Looking for more digital marketing tips to boost web traffic on your site? Check out our blog today!

Marketing
Marketing Monday

7 Promotional Tactics to Market Your Content Like a Pro

7 Promotional Tactics to Market Your Content Like a Pro

Did you know that 77 percent of American adults go online every day? And, of that 77 percent, 26 percent spend almost all of their day online. Americans are plugged in more often than not — that means you have a lot of opportunities to share content with them and market your business’s products and services. To generate more leads and see conversions from your content marketing efforts, you need to make sure you’re using the right promotional approach.

Read on to learn about some effective promotional tactics that will help you market your content and spread the word about your business.

What Is Content Marketing?

Content marketing is a marketing approach that involves creating a variety of online content (blog posts, social media posts, videos, etc.) with the intent of building and retaining an audience.

The goal is to provide your audience with useful, valuable content to build trust and increase the likelihood that they will purchase products or services from you in the future.

Importance of Content Marketing

There are a number of benefits that come with having a strong content marketing strategy, including the following:

  • Improve trust and build brand reputation
  • Improve website conversions
  • Improve search engine rankings
  • Bring in new leads in a cost-effective way

Content marketing also helps you to establish yourself as an expert or authority figure in your industry. This, in turn, increases your conversions and helps you to build a solid reputation for your business and brand.

Promotional Tactics Every Content Marketer Should Use

As you can see, good content marketing is essential if you want your business to succeed long-term. Here are seven promotional tactics that you ought to use when marketing your content.

1. Reach out to Influencers

Some people scoff at the idea of working with social media influencers. In reality, influencer marketing can lead to some incredibly high conversions.

Influencers who have spent time building a loyal following can be a great asset to your company and can really help to spread the word about your brand and the content you’re working hard to put out.

Reach out to an influencer and ask for a quote to find out how much they’ll charge to share your content on their social media profiles.

2. Mention Your Sources

If you’re quoting professional sources in your online content — and, if you’re not already, you definitely should be — mention and tag those sources when you share your posts or videos on social media.

Often, your sources will see the mention and check out what you’ve created. They may even share your content on their own social media profiles.

This helps to expose you to a much wider audience and can increase the amount of engagement and the number of followers you get from a single post.

3. Email Your Sources

If you really want to ensure that a busy individual sees your content, try sending them an email.

Let them know that you’ve written a blog post or created a video in which you mention them or their research.

Many professionals have busy social media profiles, and there’s a possibility that they might miss your mention or tag.

If you email them directly, they’ll be more likely to be on the lookout for your post and may be more inclined to share it with their followers.

4. Submit to Content Communities

There are lots of websites on the internet dedicated to helping content creators grow their following and expose their content to a wider audience.

There’s a lot of competition on these websites, but they can be very helpful, especially if you’re putting out high-quality content.

If you join one of these communities, it’s a good idea to do more than just self-promote. Share other people’s work and engage with others who are posting on the site — remember, this is a community.

It’s a good idea to share only your best content, too. You don’t necessarily want to use these sites for every piece of content you create.

5. Send Content to Your Email List

Don’t have an email list? Create one as soon as you can. An email list will provide you with direct access to people who are already interested in what your company has to offer.

Once you have your email list, start sharing your content in regular email updates. Don’t spam the people on your list — limit yourself to a maximum of one email per day.

6. Use Paid Ads Strategically

You can always go the paid route when you’re trying to promote your online content.

Be smart about the way you do this, though. Otherwise, you could end up spending a lot of money, and that’s money you might not necessarily get back.

Pay to promote specific pieces of content, the ones you really want to get out to a wider audience.

Make sure you label your content clearly as being sponsored, too. This helps to establish credibility and prevents you from being penalized by the platforms on which you’re advertising.

7. Hire a Professional

Finally, you might want to consider hiring a content marketing expert, like the ones available at this website, to help you get your content out to a wider audience.

There are lots of content marketing professionals out there who know the latest tricks and tools necessary to share your content with as many people as possible.

Just be sure to do your research before hiring one of these professionals to make sure they’re trustworthy and have a good online reputation.

Need More Content Marketing Help?

As you can see, there are a lot of different promotional tactics you can utilize as part of your business’s content marketing strategy.

These seven tactics are great ones to start with when you’re first getting into the content marketing game.

Do you need additional help in establishing a content strategy, though? If so, we’ve got lots of articles for you.

Head to the Content Strategy section of our site today for a variety of resources that will teach you how to create great content, stick to a schedule, and increase your productivity.

 

SEO tips
Marketing Monday, SEO Tips

10 Digital Marketing Terms Every Successful Entrepreneur Knows

10 Digital Marketing Terms Every Successful Entrepreneur Knows

 

There are a million digital marketing terms, acronyms, and lingoes that get thrown around all over the web. These can become so commonplace that it’s almost embarrassing to ask what they are at this point.

Don’t worry, pretty much everyone is unsure about at least one of these terms, and there’s nothing wrong with missing out on one or two.

We’re here to give you 10 must-know terms so you’re up-to-date.

 

 

10 Digital Marketing Terms You Need to Know

Some of these terms are absolutely essential, so you may already know them. That said, we’ll have to cover them just in case.

1. SEO

Search engine optimization is one of the most important elements of digital marketing. It’s the process of making your site look good in the eyes of a search engine so that you can rank highly in the results.

Many of the terms in this article will be related to SEO.

2. Keywords

You probably know the general term “keyword.” In terms of optimization, though, it relates to the words that users put into search engines.

You should research the most popular keywords in your niche (we’ll cover that term next), and create your content with those keywords laced throughout your writing.

3. Niche

This term is another one that has meaning outside of digital marketing. Generally, a niche is an area of content.

So, your niche will generally pertain to the kind of content you have on your site and the other sites that also create that sort of content. You should look to the successful sites in your niche for inspiration on how to market your own site.

4. Backlinking

Backlinks are links to your site from another site. If search engines were like a democratic election, backlinks would serve as votes in your favor. Links from high-power sites have more influence than those from unpopular ones.

Further, sites in your niche will give more valuable backlinks.

5. Search Engine Algorithms

The search engine algorithm is the formula that search engines like Google use in order to select the most relevant sites for their search results.

These are very complicated formulas, but SEO is ultimately the process of trying to understand them, and using what we learn to make our sites fit better into the algorithm to rank higher.

6. PPC

PPC stands for “pay-per-click” advertising. This is a form of advertising that can be used in a number of different spaces. Social media and search engines are just two of the primary places where PPC is used.

The great value of PPC comes from the fact that the platforms it’s used on are highly specific when it comes to placement, and you only have to pay when your advertisement is clicked.

That way, you know that each advertising dollar you put in is one that went toward visibility for your site. When thinking about the platform to employ your PPC dollar into, you should think about doing some customer research.

Some niches have users that frequent different social media sites or search engines. You should also consider your end goal before you start to put money into PPC. Users who frequent Pinterest, for example, are more inclined to make purchases as they browse through the site.

People using Facebook, on the other hand, are more likely to make downloads and provide social shares. Depending on your marketing goal, you would want to choose one side or the other.

7. Conversions

A conversion is an instance where one user follows your marketing platform down to the point where it’s time to make a download or finalize a sale, and it actually goes through.

A conversion can ultimately be thought of as a success. They can come in different forms, as different businesses have different goals for their users. Maybe you want to sell a product, maybe you want to get a download, whatever your goal is, a conversion is when it becomes realized.

Follow the link if you want to learn more about how to use SEO and PPC to lead conversions.

8. Long and Short Tail Keywords

Not all keywords are made the same. Short tail keywords are those that have only one or two words. Long-tail keywords are those that would be more considered to be phrased.

So, “football cleats” could be considered a short tail keyword. “Pink football cleats for youth athletes” would be considered a long-tail keyword. When it comes to ranking for these words in the results pages, you’re typically going to have more luck when it comes to the long tail phrases.

These are more specific and less likely to have a lot of competition. If you were to search “buy trucks,” you’d probably find that the results were bogged down by industry leaders.

It’s difficult to compete with companies that have millions of dollars for marketing at their disposal, so you’ll want to be more specific. “Buy super cool trucks with disco balls installed” would be a keyword with less competition that you could likely rank for.

9. CTR

The CTR, short for “click-through rate,” is a measure of the number of clicks that a particular ad or post gets. This is a relatively simple term, in that it simply shows you how many clicks your item has gotten.

That said, the acronym “CTR” is very commonly used in blogs and articles relating to digital marketing.

10. SERPS

SERPS stands for “search engine results pages.” This is another one that seems really common and intuitive, but it’s crucial that you know what the acronym means.

This is exactly what it sounds like. SERPs are the pages that come up when a user types in specific keywords and generates a response page. Ranking highly in the SERPS is one direct path to online success for a business.

Marketing Monday

7 Fool-Proof Email Marketing Tips

7 Fool-Proof Email Marketing Tips

According to estimates, an astonishing 281 billion emails are sent each day.

Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox.

To make sure your emails don’t end up in the dreaded spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention.

Here are seven email marketing tips to help you knock your next email marketing campaign out of the park.

1. Remember Why Customers Love Email
Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever.

But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place.

People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more.

In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential.

2. Create a Template
Since marketing emails are here to stay, you can rest assured that you’ll end up sending more in the future.

To save yourself time, create a few templates so all you have to do is fill in the blanks with your great content.

3. Personalize The Subject Line
Since we receive so many emails in a given day, most of us will just skim through our inbox clicking ‘Read’ on almost everything.

To combat this trend, some marketers recommend personalizing the subject line with the user’s name. Though it’ll take a bit of extra time, your effort isn’t in vain.

Studies found that personalized subject lines increased open rates by between 50% and 58%.

4. Demand Your Audience’s Attention
A name isn’t always enough to catch audience attention, though. You’ll still need to be smart about coming up with compelling subject lines.

A good subject line encourages the reader to take immediate action or inspires them to open the email based on puzzling or humorous phrasing.

If you’re not quite sure how your subject lines stack up, it’s always possible to test them before blasting your message to your subscribers.

5. Preview Before Publishing
Always, always, always double-check your draft before publishing!

From an embarrassing typo to formatting errors to missing images, there’s a lot that can go wrong. And you might not always catch it when you’re creating the email.

Avoid losing your credibility by running your copy through a spellchecker. Then, make sure the email’s formatting is correct (and works on mobile devices).

6. Less is More
Be careful about sending too many emails. Remember, subscribers’ inboxes are already inundated with too much content.

Spamming them is only going to drive them to click ‘unsubscribe’.

7. Don’t Forget Your Call-To-Action
Last but not least, make sure each email ends with a compelling call-to-action that inspires the reader to take action.

It doesn’t need to be complicated. Something like telling a reader to reach out to your business or linking to a piece of content is more than sufficient.

Follow These Email Marketing Tips For a Successful Campaign
Creating a quality email marketing campaign requires some trial and error. If at first you don’t succeed, try again. Pay attention to your metrics and keep these email marketing tips in mind — you’ll grow your subscriber base in no time.

 

Article Source: https://www.articlecity.com/blog/7-fool-proof-email-marketing-tips/ 

Marketing Monday

10 Content Marketing Examples And Ideas That Are Perfect For Moving Companies

10 Content Marketing Examples And Ideas That Are Perfect For Moving Companies

 

Are you looking to create content marketing strategies for your moving business? Maybe you feel a little overwhelmed about finding creative ways to draw attention and attract new business.

Fear no more! You have come to the right place. We have put together an article detailing 10 content marketing examples you can use for your business.

First, let’s look at what content marketing strategies are about.

What is Content Marketing?
Companies use content marketing strategies in order to attract the attention of potential new customers and then retain them long enough to gain their business.

These strategies are not simply producing content but creatively weaving content in a way to make it interesting.

Here is a list of steps you want to follow before you start implementing content marketing in your moving business:

Designate someone to be in charge of your content marketing
Define the mission or purpose of your marketing
Publish daily or at least very regularly
Publish content that is popular with modern culture to gain audience attention
Choose between using a branded or unbranded content hub
Optimize subscriber building
Implement Content Marketing ROI to determine your engagement and reachability
Once you have looked at these steps, you can look at several content marketing examples of techniques to use for your moving company.

Content Marketing Examples
When implementing content marketing techniques for your business there are many ways to creatively draw attention. Let’s look at 10 examples of content marketing techniques you can use.

1. Blogging
Blogging is a great starting point for content marketing. It allows you to draw attention to your social media presence and attract followers. Here are a few blogs of companies that are successful:

Buffer
Hubspot
Rip Curl
Write an article about several things that stand out about your moving company and title it something like “5 Reasons Our Moving Company is Unique.”

2. SEO through Social Media
Social media platforms are incredibly important when marketing for your business. Followers and visitors who share your content generate more traffic for you by indirectly helping your SEO search rankings.

An example of this technique is Lush cosmetics. Lush encourages social media users to post pictures or videos of their products with hashtags for Lush cosmetics which puts their products in front of many more potential customers.

By implementing SEO tactics on their social media platforms, they have generated over 4 million followers!

3. Video Content
Consider driving awareness for your brand through video ads. YouTube is the ideal platform for video ads and a great example of a company that used this strategy is Hootsuite.

They took the popular show “Game of Thrones” and grabbed the attention of viewers to weave this topic into their brand. They titled their video “A Game of Social Thrones” and then proceeded to tell a relatable story.

4. Images
Images with the fewest words possible tend to be the most powerful. Instagram is a great platform example for using images to generate business.

A perfect example of a company that uses top-notch photography techniques when marketing their products is Rolex. This iconic watch brand relays the timelessness of their timepieces through pictures that emanate quality.

5. Pithy Slogans
You want to designate a creative person or hire someone specifically to come up with a creative saying consumers can associate with your brand. A great place to find someone for the job is Upwork.com.

Here is a list of several companies with incredibly successful slogans:

Nike: “Just Do it!”
KFC: “It’s finger-lickin’ good”
Dunkin’ Doughnuts: “America runs on Dunkin’”
Coca-Cola: “Open Happiness”
McDonalds: “I’m lovin’ it”
If you can hire someone to come up with a witty saying that encapsulates your business the way creative writers wrote ones for these successful business examples, then they are worth their weight in gold!

6. Create an App
Charmin has a great reputation of incorporating humor into their ads but that’s not all they have done to build their success.

Another one of their successful marketing strategies is their development of the “Sit or Squat” app. This app allows people to find the nearest and cleanest public bathrooms to their location.

So far, their app has boasted over 100,000 downloads!

7. Resources and Ebooks
Simply Business is an insurance firm located in the UK. Sounds boring right? Wrong. They actually produce ebook guides and resource tips for other small businesses from event planning to local moving companies.

One example they’ve written is “The small business guide to Facebook.” They have generated thousands of shares and likes from their customer audience, boosting their company visibility and driving traffic to their site.

8. Personalization
It’s basically guaranteed you have heard of Coke’s “Share a Coke” campaign unless you have been living under a rock. Coke targeted consumers with a personalization tactic.

The reason this campaign was so successful was that its products incorporated 150 of the most popular names on the packaging. The emotional connection between buyers and the coke products are what made the bottles fly off the shelves.

9. Infographics
People generally are in love with reliable data displayed in a simple manner. These data report images are shared by social media users all the time.

Shutterstock is an example of a company that uses infographics. Since their business consists of images, they have created a resource that anyone can use called a creative trends report.

10. Relatable Humor
Does anyone else watch the Superbowl just for the Geico Car Insurance commercials? Geico is the perfect example of a company that could be considered a boring service but uses humor to make its company anything but boring.

Not only do they incorporate humor in their commercials, but they employ slant humor between their name and their mascot. In some dialects “Geico” can be the pronunciation of the word “gecko” and by associating their mascot of a lizard with their name, they achieve the goal of capturing your memory.

Now that you’ve read about many examples you can implement in your content marketing plan, you are ready to start your content marketing strategy.

Standing Out in the Crowd
At the end of the day, you want to choose content marketing examples for your moving business that appeal to people through emotion (telling powerful stories), personalization when possible (like Share A Coke), and honesty (gaining consumer trust).

Thanks for reading and be sure to check out the rest of our blog for other business tips and strategies!

google analytics
Marketing Monday

Analytics Marketing Monitoring Your Traffic and Keep Ahead Of The Competition

Analytics Marketing Monitoring Your Traffic and Keep Ahead Of The Competition

 

If you can’t measure the extent of something, you most likely won’t be able to improve it. When it comes to search engine optimization, measuring your traffic and reach is critical to succeeding in your venture. Google Analytics is one of the best tools you can utilize and keeps track of many things for you and even supplies live reports and traffic intake whenever you need it. You simply cannot be successful without measuring your market data, as you risk only guessing the habits of your audience, and not knowing exactly what they’re looking for. In this article, we will be going through a number of ways you can boost your analytical expertise, improving your content marketing by margins.

 

1. Keep track habitually – Make it your top priority to check your analytics every single day. This includes checking your reports daily. Doing this ensures you are easily keeping track of what your audience is interested in, as these reports show all your top pages and number them into a top ten. Listing these pages allows you to see what number of traffic is leading were, and if you do this multiple times throughout the day, you can market accordingly to where your traffic is entering.

 

2. Understand your audience – One of the main, and best reasons, to invest in a data-driven marketing strategy is to keep track of exactly who is interested in what. A well-thought marketing campaign can solidify your company or product and bring your audience closer to your brand. Using an analytical program can help you understand a number of things, such as how your audience reacts to your existing content, their favourite types of content, and their preferred method of receiving said content.

 

3. Aim towards the non-targeted audience – This entry may seem odd, but you will understand exactly what I’m getting at if you’ve been reading thus far. We’ve stated that it’s important to understand the customer, but it is also important to understand those who aren’t interested in your product. By understanding those who aren’t interested in your product, you can tweak your campaigns to include them in your demographic, further increasing your traffic and customers.

 

4. Test outside of analytics – Despite this tip going against the article itself, it is still a useful and helpful method that even major companies use today. Statistics and facts can give an abundance of information on any subject, which is exactly where analytics programs come into play. But utilising other methods can be just as helpful. It can pay off to conduct surveys or group testing towards an audience due to the fact that there can be more information put in by them. In turn, this can result in an emotional response, giving you more information than a simple analytical report could.

 

5. Link social engagements – Using social media can be an extremely helpful tool to use to your advantage. Facebook and Twitter are the two biggest social platforms in the industry, and if you use these to your best advantage, then your traffic will boost by massive margins. Linking the social engagements to your analytics program will allow you to keep track of all your social media posts, giving you traffic information for them as well. Using this tool to your leisure will allow you to see what is popular with your social media audience, giving you an even bigger opportunity to market to an entirely different audience.

Article Source: https://EzineArticles.com/expert/Darryl_Jackway/2086295

 

SEO
SEO Tips, SEOTips

5 Must Use Top SEO Tools For Analyzing Your Website

5 Must Use Top SEO Tools For Analyzing Your Website

Website analysis is a key part of Search Engine Optimization or SEO. The main aim of the SEO process is to propel your website towards the top of Google’s search engine results page. But more often than not, SEO professionals experience the analysis part of the process as one that is extremely slow and time-consuming.

For this reason, SEO experts have started using some top SEO tools to help them with their work. In the fiercely competitive world of the internet, the best SEO tools are much in demand. These tools make life much easier for SEO professionals with their whole host of features that are incredibly handy for ensuring successful SEO campaigns.

Let’s take a look at five of the best SEO tools!

Web CEO

Whether it’s managing PPC or SEO campaigns, Web CEO can handle it all. This comprehensive suite packs a lot of punch and it is not merely SEO that Web CEO deals with. This top SEO software has received a lot of plaudits for its sleek user interface. Is your SEO process full of mundane and repetitive tasks? Don’t worry, through its emphasis on automation, Web CEO can take care of those tasks, and much faster too. Get your website ranked in no time with its effective keyword analysis feature, which suggests the optimum keywords for making your site the success it deserves to be.

IBP

iBusiness Promoter or IBP is yet another top SEO software that has garnered a lot of acclaim for itself in the world of SEO. IBP’s software suite aims to perform three major tasks of the SEO process; optimization, promotion, and tracking. IBP’s unique feature is its regular updates, which keeps it in line with changes in search engine algorithms. IBP ensures that your website reaches the pinnacle of various search engines such as Bing, Google, and Yahoo. Has a website that’s just not cutting it? Let IBP tell you the necessary adjustments you have to make.

SEMrush

SEMrush comes to mind whenever there is any discussion regarding the top SEO tools. SEMrush is a favorite tool for SEO analysts. Its analytics reports carry information from various fields of research, such as organic research, advertising research, display advertising, backlinks, video advertising research, and keyword research. Used and approved by over 500,000 users, SEMrush is ideal if you want in-depth information regarding your business’ SEO campaign.

SEO Powersuite

SEO Powersuite is highly talked about SEO software that combines a ton of user-friendly tools for the entire SEO process. SEO Powersuite is the ideal software for those who are comparatively new to the SEO field. You don’t need a lot of experience or know how to handle the SEO Power Suite. It is a cross-platform software and consistently adheres to the changes in search engine algorithm changes. Numerous Fortune 500 companies have been benefited by SEO Power Suite over the years.

SEOProfiler

SEPProfiler packs in tools related to link analysis and building, webpage audits, competitive intelligence, keyword research, web page optimization and social media for outperforming all your competitors to get a prime ranking on search engines. SEOProfiler is a dream software for SEO teams due to its support for multi-user accounts. Well-designed PDF reports can be created using the software too.

Article Source: https://EzineArticles.com/expert/Yash_Pal_Singh/2128387

marketing
Marketing Monday

5 Point Successful Social Marketing Plan

5 Point Successful Social Marketing Plan

Have you been hoping for a social marketing strategy that works? Have you been overwhelmed with all the crowd noise that is shouting “come to me, and I will show you how to become a millionaire in a short period of time”? The clutter is annoying, now isn’t it?

 

In this article, I am going to explain a 5 point plan that will provide you with a successful long term social marketing plan.

 

Let’s begin by understanding the ingredients of the 5 point plan.

 

  1. Pay Per Click (Google, Yahoo, Bing, Facebook)
  2. Social Media (Twitter, Facebook, and others)
  3. Content Production (Articles & Videos)
  4. Ezines & Email Marketing (Articles, Blogs, etc.)
  5. Relationship List Building (AWeber)

 

Pay for click: A performance-based activity that will provide fast results and big traffic. Every top producer #1 strategy. As a beginner, be aware of the competitive nature of obtaining top rankings. Also, it is easy to lose money quickly.

 

Social Media: Provides free set up, Lead generation activities, and personal branding. Lots of traffic potential for doing business in a very small advertising budget. Perfect for establishing your personal brand.

 

Content Production: Provides free set up, allows for ranking on Google front page, and allows for lead generation activities. Essential for personal branding. A perfect opportunity to make a video and place it on YouTube and others. You may want to only use written material to participate.

 

Ezines & Email Marketing: An easy start for beginners. Also friendly on the advertising budget by providing low-cost leads.

 

Beginners sometimes are reluctant to write articles and blogs with the feeling they can’t write. No worry, there are lessons that teach you copywriting as well as email marketing techniques and practices.

 

Relationship List Building: This is a key skill of all top producers. Essential for developing leads, applications, new members, and sales conversions. Personal branding positions you as the authority/expert. This process may be automated using the likes of Aweber.

 

By understanding each of the five points, you can become hugely successful in social marketing. Above all, you need a well-balanced marketing system.

 

Article Source: https://EzineArticles.com/expert/Lowell_Daisley/356428

Social Media Marketing
Marketing Monday

Do You Know the Difference Between Social Networking, Social Media and Social Marketing?

Do You Know the Difference Between Social Networking, Social Media, and Social Marketing?

When I discuss social networking, social media, SEO, SEM, and social marketing with small business owners for the first time, many are overwhelmed and confused about what they really are and how they impact their business. They know that they are all important, but not sure why. They know they need to establish an effective social web presence, but not sure how. If you feel similar frustration, let me share a little light on a couple of these subjects.

 

What is Social Media?

 

In a nutshell, social media is content designed to be disseminated through social interaction, created using social tools such as social networks, business networks, forums, bookmarking, video sharing, etc. Social media are web-based technologies that transform traditional broadcast media monologues (one to many) into social media dialogues (many to many). It allows you to not just talk at your customer; it allows you to talk with and interact with your customer in a way that was never possible before.

 

What is Social Marketing?

 

Social Marketing is the actual marketing strategy and implementation of your efforts to effectively market yourself on the internet utilizing social media and social networks as well as related strategies that utilize SEO “Search Engine Optimization” and SEM “Search Engine Marketing/Monetization.”

 

Wikipedia describes social media marketing as:

 

“the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.”

 

Where I believe that most small business owners run into trouble is that they see the action side of social marketing and not the planning side of social marketing. The action side has two primary components:

 

  1. Create traffic through videos, tweets, or even blog entries that attract attention, link energy and become viral in nature. Traffic and link energy is the element that makes social marketing effective, it replicates a message, not through the purchase of an ad, but thorough user to user contact.
  2. Identify and connect with visitors and capture targeted connections, prospects and customers. Building a base for your brand or company to grow from.

 

Action for the sake of it is ineffective. Many company’s implement social media marketing campaigns because they either are told it is important or their competition is doing it. They jump in doing what they see and hear everyone else doing, accomplish nothing and become frustrated by the time and money that they have wasted.

 

Defining Your Small Business SMS “Social Marketing Strategy”

 

Before you jump into social marketing head first, you need to establish an effective SMS “Social Marketing Strategy” that will identify

 

  • What are your internet presence goals and objectives? (Develop a contact list, website monetization, marketing information, brand development)
  • Who is your target connection and customer that you want to attract, identify and capture?
  • What are the most effective social networks and media tools to reach your target and achieve your goals?

 

You can not be all things to all people. Only after you ask and answer the three questions above can you develop and implement an effective social media marketing campaign that will be successful and achieve your goals. Now you may have multiple plans, using multiple social resources, but the key is to always start with the SMS!

 

Article Source: https://EzineArticles.com/expert/Bill_Sifflard/417539