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Marketing Monday

5 Point Successful Social Marketing Plan

5 Point Successful Social Marketing Plan

Have you been hoping for a social marketing strategy that works? Have you been overwhelmed with all the crowd noise that is shouting “come to me, and I will show you how to become a millionaire in a short period of time”? The clutter is annoying, now isn’t it?

 

In this article, I am going to explain a 5 point plan that will provide you with a successful long term social marketing plan.

 

Let’s begin by understanding the ingredients of the 5 point plan.

 

  1. Pay Per Click (Google, Yahoo, Bing, Facebook)
  2. Social Media (Twitter, Facebook, and others)
  3. Content Production (Articles & Videos)
  4. Ezines & Email Marketing (Articles, Blogs, etc.)
  5. Relationship List Building (AWeber)

 

Pay for click: A performance-based activity that will provide fast results and big traffic. Every top producer #1 strategy. As a beginner, be aware of the competitive nature of obtaining top rankings. Also, it is easy to lose money quickly.

 

Social Media: Provides free set up, Lead generation activities, and personal branding. Lots of traffic potential for doing business in a very small advertising budget. Perfect for establishing your personal brand.

 

Content Production: Provides free set up, allows for ranking on Google front page, and allows for lead generation activities. Essential for personal branding. A perfect opportunity to make a video and place it on YouTube and others. You may want to only use written material to participate.

 

Ezines & Email Marketing: An easy start for beginners. Also friendly on the advertising budget by providing low-cost leads.

 

Beginners sometimes are reluctant to write articles and blogs with the feeling they can’t write. No worry, there are lessons that teach you copywriting as well as email marketing techniques and practices.

 

Relationship List Building: This is a key skill of all top producers. Essential for developing leads, applications, new members, and sales conversions. Personal branding positions you as the authority/expert. This process may be automated using the likes of Aweber.

 

By understanding each of the five points, you can become hugely successful in social marketing. Above all, you need a well-balanced marketing system.

 

Article Source: https://EzineArticles.com/expert/Lowell_Daisley/356428

SEO Company Or SEO Services
SEO Tips, SEOTips

Why Hire an SEO Company Or SEO Services For Online Business?

Why Hire an SEO Company Or SEO Services For Online Business?

Many businesses that are hoping to increase their online presence are hiring an SEO company or using SEO services well to gain every single benefit while achieving their goals.

 

Although attempting to learn SEO yourself is a good idea as well as a tempting one, there are high chances you might implement SEO techniques wrongly because they need months and years of experience.

 

“On the other hand, you can’t let your website in a standby zone yielding no business and income.”

 

The only possible answer one can find is outsourcing a team of SEO experts with the skills and required experience to bring in the best results at affordable rates.

 

The world wide web market has undoubtedly got a boom in online selling and buying, blogging, promotion/marketing, etc. and the race is getting higher with time to be on Google’s first page.

 

Moreover, it is one of the earnest desire of any business person to see his/her website at the top among the competitors of the same business vertical.

 

However, if these reasons are not enough to understand the need for SEO in your online product, then following SEO advantages surely makes it clear Why Hire an SEO Company Or SEO Services For Online Business?

 

TOP Reasons Why SEO Is Important For Your Online Business

What is seen is sold! We have been hearing this for a long time. This five words phrase adequately describes the nature of the online business or the web-tech Thanos sized market.

 

Any SEO company or SEO service provider has one rule, “optimize the site in a way that it clears all the Google norms, let the people come and pay a visit automatically.”

 

Now, if your website is designed qualitatively and present the products or the services around the market prize quantitatively, your chances of becoming a brand increases.

 

But, all this happens if your website is seen by the consumer or customer in a better way. And it is possible if your Search engine rank escalates in a set pattern.

 

BPS IT Services in India is one such SEO company that is currently focussing on increasing the ranks of websites from scratch because we take SEO services seriously due to its five significant advantages.

 

Better traffic, better result:

 

With WordPress, it has become easy to develop a well-designed website; however, if the site is not getting traffic, then it is of no use. The right kind of traffic brings big-time sells where organic should be the only priority. If SEO is done correctly, you stand a chance to be in your targeted audience’s search result.

 

Free keyword audit reports:

 

Every single thing on Google has some rank! The important part is picking out those things according to your business niche that gives a daily chance of being in the search results. An SEO company or freelance SEO service providers work on those things which we call keywords. They use a certain amount of keywords in the landing pages, web pages, URLs, etc. and increase the traffic.

 

Working on keywords and generating organic traffic on your website go hand in hand, their accountability on each other is as same as the winds move the clouds in the atmosphere!

 

Therefore, freelance expert or a well-established SEO company providing SEO services always follow the latest SEO tips and tricks to keep a website in a touch of organic traffic.

 

Content is a game-changer:

Many times, SEO manager or an executive might not know which keywords have better value? What can rank well? Which keyword is the audience’s favorite search query? But, a good content writer does have the ability to work on each kind of popular and LSI SEO keywords to make content rich in information while keeping one eye on the ranking factors.

 

Nowadays, it is difficult to get a better writer, and if you have an SEO company by your side, then it only looks like a solution to each and every problem.

 

Saves time:

If you hire an SEO company, then you have the chance and time to work on the quality of your business products happily. Also, you get the opportunity to learn more about online promotion and digital marketing with the experts of SEO services.

 

Finally, legitimacy is the final perspective:

A client gets the chance to meet all kinds of digital marketing companies influencing the market via SEO. But, it is crucial to understand that a company who use aggressive SEO technique and illegitimate SEO tips and tricks might give you results in weeks or a few months.

 

But, if the process is caught by Google and traffic suddenly dips down, then there one excuse, “It happened due to changes in Google’s algorithm” will be loudly hearable to your ears. Don’t fall for a bad company.

 

Working on SEO need patience and time, thus learning and implementing it yourself can be the biggest challenge in your life.

 

Furthermore, if you have the budget to hire SEO company, then you should go for it as organic traffic generation, keyword auditing, content writing, and following logical SEO process, all are the SEO services that must be implemented at the same time and in a vast manner.

 

Article Source: https://EzineArticles.com/expert/Prashantbairwa_Kumar_Bairwa/727173

 

Social Media Marketing
Marketing Monday

Do You Know the Difference Between Social Networking, Social Media and Social Marketing?

Do You Know the Difference Between Social Networking, Social Media, and Social Marketing?

When I discuss social networking, social media, SEO, SEM, and social marketing with small business owners for the first time, many are overwhelmed and confused about what they really are and how they impact their business. They know that they are all important, but not sure why. They know they need to establish an effective social web presence, but not sure how. If you feel similar frustration, let me share a little light on a couple of these subjects.

 

What is Social Media?

 

In a nutshell, social media is content designed to be disseminated through social interaction, created using social tools such as social networks, business networks, forums, bookmarking, video sharing, etc. Social media are web-based technologies that transform traditional broadcast media monologues (one to many) into social media dialogues (many to many). It allows you to not just talk at your customer; it allows you to talk with and interact with your customer in a way that was never possible before.

 

What is Social Marketing?

 

Social Marketing is the actual marketing strategy and implementation of your efforts to effectively market yourself on the internet utilizing social media and social networks as well as related strategies that utilize SEO “Search Engine Optimization” and SEM “Search Engine Marketing/Monetization.”

 

Wikipedia describes social media marketing as:

 

“the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.”

 

Where I believe that most small business owners run into trouble is that they see the action side of social marketing and not the planning side of social marketing. The action side has two primary components:

 

  1. Create traffic through videos, tweets, or even blog entries that attract attention, link energy and become viral in nature. Traffic and link energy is the element that makes social marketing effective, it replicates a message, not through the purchase of an ad, but thorough user to user contact.
  2. Identify and connect with visitors and capture targeted connections, prospects and customers. Building a base for your brand or company to grow from.

 

Action for the sake of it is ineffective. Many company’s implement social media marketing campaigns because they either are told it is important or their competition is doing it. They jump in doing what they see and hear everyone else doing, accomplish nothing and become frustrated by the time and money that they have wasted.

 

Defining Your Small Business SMS “Social Marketing Strategy”

 

Before you jump into social marketing head first, you need to establish an effective SMS “Social Marketing Strategy” that will identify

 

  • What are your internet presence goals and objectives? (Develop a contact list, website monetization, marketing information, brand development)
  • Who is your target connection and customer that you want to attract, identify and capture?
  • What are the most effective social networks and media tools to reach your target and achieve your goals?

 

You can not be all things to all people. Only after you ask and answer the three questions above can you develop and implement an effective social media marketing campaign that will be successful and achieve your goals. Now you may have multiple plans, using multiple social resources, but the key is to always start with the SMS!

 

Article Source: https://EzineArticles.com/expert/Bill_Sifflard/417539

 

Marketing Monday

Social Marketing Campaigns

Social Marketing Campaigns

Developing social network marketing campaigns is the trend for businesses these days. The goal is to help marketers successfully leverage 3rd party resources to run social marketing campaigns effectively and cheaply. This is the same case for many people, small businesses, and large corporations that start out with social marketing campaigns. Social network marketing can drive sales for you regardless of your brand! The right online marketing campaigns can engage audiences to drive online interaction, sales, and predictable ROI. The result is developing online campaigns leveraging the popularity of social networks to engage audiences based on existing value and social structures to create a real, lasting impact that results in increased sales.

 

The internet is a tool that works well to promote actions and campaigns directed to the younger generations. Using it to organize social network marketing campaigns and everything else in your life should be a big productivity booster for your online business. Social media networks could be used for promoting campaigns. Social sites use mass media marketing because they can reach and influence a large group of targeted people at any given time. I have been at the forefront of social network promotions which are playing a part in influencing business and the world around us. We know that in order to deliver successful and effective social site campaigns they must stem from a systematic planning process that will allow you to make sales conversions. Evaluation isn’t the end of the road either. Effective campaigns should progress to the follow-up stage. This allows us to offer unique implementation and evaluation of marketing plans, not to mention providing innovative and comprehensive research solutions for a given niche or sector.

 

Social network sites can be implemented at a local, regional or international level or a combination of any of these levels. Your aim should be to influence ideas, attitudes and behaviors of target individuals in order to improve personal as well as social welfare through commercial marketing technologies especially using the internet as a means of delivering a message.

 

Through this aspect of social networks, consumers are assured of a good supply of the product and where the product is sold and will be readily available. Almost all marketing plans are a long term investment, as society needs time to accept the commercial message, and changes cannot be made overnight. When such efforts are labeled as social marketing campaigns and expected to achieve unrealistic results and outcomes, we set ourselves up for failure.

 

All well-planned marketing strategies have standard themes that keep the messages consistent, ensure recognition, and provide ready-to-use materials that are tailored to each campaign. Much of the research on results of marketing, especially mass media campaigns allow the effectiveness of studies conducted in real-time. In the social network markets, you must communicate to communities in and have well thought out messages that are delivered with a consistent message. Social marketing using traditional metrics of direct response with average numbers being at 54% in clicks, and sales conversions at 51%. Relatively small budgets for social marketing tactics aren’t out of line with the low cost of producing similar campaigns such as blogs and podcasts.

 

The difficulties will reside in technology and the ability to contextualize user activity and social interaction to the degree that it provides us reliable returns with which marketers can develop and conduct dynamic social marketing campaigns around. A formal background or relevant work experience in designing, developing, and implementing social marketing campaigns is therefore required to achieve notable success. Many companies are now hiring people to run their social marketing campaigns and to curate their brand online. For more information regarding the social marketing campaigns please view the author resource box below.

 

Article Source: https://EzineArticles.com/expert/Kevin_Randolph/42357