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Which Services Should Reputable SEO Packages Include

Which Services Should Reputable SEO Packages Include

Search Engines, Web Traffic, Business

Businesses are increasingly expected to utilize SEO packages in the way they enhance their website and the traffic it receives, but it can be difficult to know which providers and services are right for any individual outfit. A quality provider will include services that optimize link building, deliver quality, expert-level content, and are harmonious with your site’s technical infrastructure. Knowing which services to be on the lookout for can be difficult, but below are those that you should expect to be included in the most reputable SEO packages.

Copywriting

One of the first things a lot of people look for in SEO packages is high-quality copywriting. It’s undoubtedly an important service for any business that wants to be optimizing their online presence and it can be a difficult skill for the providers to master. With this being said, the right provider will deliver copy that is both readable and effective, with seamless keyword integration that will successfully gain the attention of search engines.

Keyword Knowledge

Building knowledge of the most appropriate keywords to target for enhancing your web presence is something that quality SEO packages will include. Depending on the type of package a business invests in, the provider will research and aim to discover a number of important keywords that can be used to drive higher levels of traffic towards the business. This research can be time-consuming but is an integral element of the process. Various analytics programs are likely to be utilized in the research, from complex research tools to simple customer surveys.

Building Up the Links

Link building is one of the most important elements of a quality package and can really help boost traffic. It does this through building links to the business’s site from other pages which then act as validation and confirmation of the quality of that site. Search engines see websites with high numbers of links from other pages, blogs, and articles and this can go a long way to meeting the Google algorithm criteria. A quality provider will deliver this service through complex analysis, good copywriting, and a knowledge of the best article repositories and directories.

High-Quality Consultants

A dedicated consultant for your business can make all the difference to the success and outcome of any SEO packages that you sign up for. The best providers will have a consultant who works directly with the business and liaises with them to deliver the right services at the right time. It’s important to look for providers who can deliver a competent and expert consultant who knows what your business needs to succeed.

Helping Businesses to Help Themselves

Really good providers will look to deliver all the services that are mentioned above in order to optimize the online presence of a business. But the best ones will also deliver training in such a way that, over time, the business can be informed and engaged with the process themselves. This will allow the provider to work with an organization in a way that can really get to the heart of the individual needs of the business.

Now You Know

Top-quality SEO packages will include the above and will enable your business to grow in a cost and time-effective way. Optimizing your website is more important now than ever before, and the right service provider will deliver outcomes that can make your website shine in a crowded online market.

Elula SEO
SEO Tips

When do you need SEO services

When do you need SEO services

If you have noticed that your website does not achieve high rankings on search engine lists or your ranking wavers every time Google updates then you are probably in need of SEO services.

While many websites don’t realize they’re ignoring SEO or actively making it difficult for Google to discover their content. These three things are a definite sign that your SEO needs improvement:

Firstly, if you do a Google site search for your site (site:yoursite.com) and fewer results than the number of pages your website actually has are generated.

Secondly, your URLs are filled with random symbols and numbers that don’t make sense to visitors

Finally, your page titles are irrelevant to what is actually written on the website.

Once you have determined that your website is not Search Engine Optimized you can Hire SEO Expert to ensure that any optimization you choose to go ahead with will have the optimal results on your ranking.

An SEO consultant will help you determine if your Site is “Long Tail” or “Head”

“Head” sites aim to rank well for common terms that are searched for thousands of times a day, like “how to get a job.” Long-tail websites, on the other hand, try to rank well on Google search results for specific, more uncommon searches. Both aim at attracting search volumes that, when combined, total that of the more common keywords. This, however, depends on your business and if you are aiming at a local target audience or a nationwide one. An SEO consultant will successfully categorize your website thus coming up high on the rankings when specific items are searched.

SEO services will Organize Your Content Using Bread Crumb Navigation;

Google should have the ability to easily understand what is written on your website. Google “reads” your website by using spiders that crawl through your content when they come to a random page, they try to follow the links on that page to get to other pages. An SEO Expert knows how to create content that enables Google to do so easily thus quickly indexing your whole website and pulling pages into its search results.

An SEO Consultant will then Optimize Your Page Titles

On a Google search, the blue links displayed below the main result are the website’s page titles. So, if you have accurate and descriptive page titles, Google will better be able to know if your content is relevant to what the searcher is looking for and determine whether it should show it to its users. This also applies to the content of the website as Google also crawls the text of the page, including headers and subheads. An SEO Consultant will know how to make sure that those are reflective of the content and strategically include keywords throughout your content

Hire SEO Expert to Build Original Content

In its attempt to offer high-quality Internet-Google wants to direct its visitors to original primary content. SEO Services always include fresh, unique content. This is due to the fact that, if your content is of high quality, unique, and answers to a very specific query, there is a high chance you’ll be rewarded by Google.

SEO Services will also ensure you Get Inbound Links

Google wants to send users to websites that are considered “experts” in a subject area. Google does this by seeing if reputable sites are linking to you and check the words those websites use to link to you. It does this in order to understand what your site is about. Google may also look at social cues like tweets, Facebook likes, and Google +1’s to calculate relevance. An SEO consultant knows how to get good inbound links by producing content that other sites on the web can’t help but link to you.

SEO Tips

SEO Sitemaps Give Websites a Boost

SEO Sitemaps Give Websites a Boost

 

SEO Sitemaps Give Websites a Boost

A lot of web pages will find an SEO sitemap useful in improving their performance. SEO stands for “Search Engine Optimization”, the process that aims to create or revise Internet sites so that it can be better found by search engines. The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines.

Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files. To do this, they devise a program called a web crawler, or spider. This software automatically and continuously surfs and hunts content on the Web. Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers. Spiders never stop navigating the web from page to page, to index the relevant content of the Internet. Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index.

When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for.

SEO will use all the combined techniques of keyword analysis, smart code, good content literature, link popularity study and website organization to place the subject web page as high as possible in the list of search results in search engines. Web pages displayed on the top of results pages are assumed to get the most attention, and therefore, the opportunity for earnings for web businesses and pages with sponsor links.

Search engines usually return a list of results ranking pages according to the number of Internet sites linked to them. Results can be classified as organic, or sponsored links. Sponsored links are shown prominently because their creators or agents paid the search engine. Sponsored links are the main source of income for search engines. “Organic” search results are the lists of actual results from the engines index and are directly related to the keyword typed in the request. One of the more effective techniques of SEO is the creation of a well-organized site map on a website. Since the site’s main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the keywords of the content, and index these for a search engine. This is where the SEO sitemap helps the website creator or administrator.

Site maps are usually pages filled with links. These are shown as tables or lists, although lists are generally more effective. Writing code for SEO sitemaps is very easy and simple to format and maintain. These are ideally basic HTML pages with default tags, logical titles, and keywords scattered in the Meta description. Introduction areas can contain more of the keywords. The site should have a main heading for every directory.

A simple list layout helps reduce unnecessary tags that might “hide” your keywords. Some spiders give more weight to the following than text in the normal body of the webpage: heading text, content within link elements, text nearer the top of the page, and the text written for a link. Therefore, writing the keywords and links in these areas could somehow move up the web page’s ranking. This goes for SEO sitemaps as well.

Web sites should be designed consistently, so navigation models should follow the flow of the site map. Therefore, the first section in the site map should be the first link in the navigation bar.

In an SEO Sitemap and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage. However, in an SEO site map with little text, keywords should be added as much as possible. As much as possible, web links should follow web page titles and must undergo SEO during coding. Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all.

There is no way to guarantee that a website will be shown in the topmost ranking of “organic” search results for an extended period of time. However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position. Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top-ranking and receiving lots of web user traffic.

SEO tips
Marketing Monday, SEO Tips

10 Digital Marketing Terms Every Successful Entrepreneur Knows

10 Digital Marketing Terms Every Successful Entrepreneur Knows

 

There are a million digital marketing terms, acronyms, and lingoes that get thrown around all over the web. These can become so commonplace that it’s almost embarrassing to ask what they are at this point.

Don’t worry, pretty much everyone is unsure about at least one of these terms, and there’s nothing wrong with missing out on one or two.

We’re here to give you 10 must-know terms so you’re up-to-date.

 

 

10 Digital Marketing Terms You Need to Know

Some of these terms are absolutely essential, so you may already know them. That said, we’ll have to cover them just in case.

1. SEO

Search engine optimization is one of the most important elements of digital marketing. It’s the process of making your site look good in the eyes of a search engine so that you can rank highly in the results.

Many of the terms in this article will be related to SEO.

2. Keywords

You probably know the general term “keyword.” In terms of optimization, though, it relates to the words that users put into search engines.

You should research the most popular keywords in your niche (we’ll cover that term next), and create your content with those keywords laced throughout your writing.

3. Niche

This term is another one that has meaning outside of digital marketing. Generally, a niche is an area of content.

So, your niche will generally pertain to the kind of content you have on your site and the other sites that also create that sort of content. You should look to the successful sites in your niche for inspiration on how to market your own site.

4. Backlinking

Backlinks are links to your site from another site. If search engines were like a democratic election, backlinks would serve as votes in your favor. Links from high-power sites have more influence than those from unpopular ones.

Further, sites in your niche will give more valuable backlinks.

5. Search Engine Algorithms

The search engine algorithm is the formula that search engines like Google use in order to select the most relevant sites for their search results.

These are very complicated formulas, but SEO is ultimately the process of trying to understand them, and using what we learn to make our sites fit better into the algorithm to rank higher.

6. PPC

PPC stands for “pay-per-click” advertising. This is a form of advertising that can be used in a number of different spaces. Social media and search engines are just two of the primary places where PPC is used.

The great value of PPC comes from the fact that the platforms it’s used on are highly specific when it comes to placement, and you only have to pay when your advertisement is clicked.

That way, you know that each advertising dollar you put in is one that went toward visibility for your site. When thinking about the platform to employ your PPC dollar into, you should think about doing some customer research.

Some niches have users that frequent different social media sites or search engines. You should also consider your end goal before you start to put money into PPC. Users who frequent Pinterest, for example, are more inclined to make purchases as they browse through the site.

People using Facebook, on the other hand, are more likely to make downloads and provide social shares. Depending on your marketing goal, you would want to choose one side or the other.

7. Conversions

A conversion is an instance where one user follows your marketing platform down to the point where it’s time to make a download or finalize a sale, and it actually goes through.

A conversion can ultimately be thought of as a success. They can come in different forms, as different businesses have different goals for their users. Maybe you want to sell a product, maybe you want to get a download, whatever your goal is, a conversion is when it becomes realized.

Follow the link if you want to learn more about how to use SEO and PPC to lead conversions.

8. Long and Short Tail Keywords

Not all keywords are made the same. Short tail keywords are those that have only one or two words. Long-tail keywords are those that would be more considered to be phrased.

So, “football cleats” could be considered a short tail keyword. “Pink football cleats for youth athletes” would be considered a long-tail keyword. When it comes to ranking for these words in the results pages, you’re typically going to have more luck when it comes to the long tail phrases.

These are more specific and less likely to have a lot of competition. If you were to search “buy trucks,” you’d probably find that the results were bogged down by industry leaders.

It’s difficult to compete with companies that have millions of dollars for marketing at their disposal, so you’ll want to be more specific. “Buy super cool trucks with disco balls installed” would be a keyword with less competition that you could likely rank for.

9. CTR

The CTR, short for “click-through rate,” is a measure of the number of clicks that a particular ad or post gets. This is a relatively simple term, in that it simply shows you how many clicks your item has gotten.

That said, the acronym “CTR” is very commonly used in blogs and articles relating to digital marketing.

10. SERPS

SERPS stands for “search engine results pages.” This is another one that seems really common and intuitive, but it’s crucial that you know what the acronym means.

This is exactly what it sounds like. SERPs are the pages that come up when a user types in specific keywords and generates a response page. Ranking highly in the SERPS is one direct path to online success for a business.

SEO Tips, SEOTips

SEO Sitemaps Give Websites a Boost

SEO Sitemaps Give Websites a Boost

 

A lot of web pages will find an SEO sitemap useful in improving their performance. SEO stands for “Search Engine Optimization”, the process that aims to create or revise Internet sites so that it can be better found by search engines. The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines.

Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files. To do this, they devise a program called a web crawler, or spider. This software automatically and continuously surfs and hunts content in the Web. Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers. Spiders never stop navigating the web from page to page, to index the relevant content of the Internet. Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index.

When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for.

SEO will use all the combined techniques of keyword analysis, smart code, good content literature, link popularity study and website organization to place the subject web page as high as possible in the list of search results in search engines. Web pages displayed on the top of results pages are assumed to get the most attention, and therefore, opportunity for earnings for web businesses and pages with sponsor links.

Search engines usually return a list of results ranking pages according to the number of Internet sites linked to them. Results can be classified as organic, or sponsored links. Sponsored links are shown prominently because their creators or agents paid the search engine. Sponsored links are the main source of income of search engines. “Organic” search results are the lists of actual results from the engines index and are directly related to the keyword typed in the request. One of the more effective techniques of SEO is the creation of a well-organized site map in a website. Since the site’s main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the key words of the content, and index these for a search engine. This is where the SEO sitemap helps the website creator or administrator.

Site maps are usually pages filled with links. These are shown as tables or lists, although lists are generally more effective. Writing code for SEO sitemaps is very easy and simple to format and maintain. These are ideally basic HTML pages with default tags, logical titles and keywords scattered in the Meta description. Introduction areas can contain more of the keywords. The site should have a main heading for every directory.

A simple list layout helps reduce unnecessary tags that might “hide” your keywords. Some spiders give more weight to the following, than text in the normal body of the webpage: heading text, content within link elements, text nearer the top of the page and the text written for a link. Therefore, writing the keywords and links in these areas could somehow move up the web page’s ranking. This goes for SEO sitemaps as well.

Web sites should be designed consistently, so navigation models should follow the flow of the site map. Therefore, the first section in the site map should be the first link in the navigation bar.

In an SEO Sitemap, and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage. However, in an SEO site map with little text, key words should be added as much as possible. As much as possible, web links should follow web page titles, and must undergo SEO during coding. Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all.

There is no way to guarantee that a website will be shown in the topmost ranking of “organic” search results for an extended period of time. However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position. Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.

Related Articles – SEOSitemapsWebsites BoostSEO Sitemaps,

SEO_017
SEO Tips, SEOTips

Instagram for Lawyers: How to Use Instagram for Marketing Your Law Firm

Instagram for Lawyers: How to Use Instagram for Marketing Your Law Firm

Originally posted on https://rankings.io/instagram-for-lawyers/

A survey performed by Attorney at Work found that 25% of lawyers use Instagram regularly for marketing. Aside from that data, formal research on law firm use of Instagram is not readily available. So we wanted to figure out how attorneys are using the platform to build their brands and engage with potential clients.

Why are lawyers and law firms utilizing Instagram?
According to Instagram Business, its platform has over 1 billion users who are active each month. 80% of Instagram users follow a business. Pew Research found that Instagram is the third most popular social network behind YouTube and Facebook amongst US adults and that 63% of its users visit the site at least once per day.

App users love Instagram as well. Google Play lists it as one of the top five free apps with a 4.4-star rating from over 87 million users and the App Store lists it as number one in photo and video with a 4.8-star rating from over 13 million users.

How are law firms using Instagram to grow their practice?
In our guide to Social Media for Lawyers, we examined how law firms should review the guidelines and rules of professional conduct as set by the ABA and applicable local bar associations when it comes to social media usage. Take into account any rules that may apply to following other users, what type of content you can post to your Instagram account, setting up and maintaining a social media policy, applicable use of disclaimers, and advertising ethics.

As with most other social networks, you can use Instagram to build brand awareness for your law firm within your local community. Through the use of Instagram posts, Stories, and IGTV, you could put your law firm’s name in the mind of potential clients. That way, if they were ever in need of legal service, hopefully the name of your law firm would stand out as they start to research their options.

In addition, through Instagram advertising, you can use retargeting to remind potential clients that you offer the legal services they recently searched for on your website. It allows you to utilize a small advertising budget to potentially achieve a large result. Continue reading to get a comprehensive look at how your law firm can utilize Instagram to increase your reach.

How to Get Started on Instagram
Prior to setting up your law firm on Instagram, you may want to download the Instagram app from the App Store, Google Play, or Microsoft Store on your mobile device and create an account for yourself. Get to know Instagram on a personal level and use it like your potential clients would. But more importantly, get a feel for how different types of entities market themselves on Instagram.

Take some time to follow Instagram accounts for the people that inspire you. Follow the big brands that you respect. Follow a lot of local businesses you shop at or see on a regular basis. Follow the top lawyers and law firms that offer similar services from other states. Follow hashtags for your community, for your hobbies, and for things that excite you.

Once you’ve followed some accounts, take some time each day to look at the posts in your newsfeed. Watch the Stories at the top. Visit the Search and Explore tab. Watch some IGTV.

Get a good feel for what you like and what you don’t like about the Instagram community. Also notice posts from the layers and law firms you follow mix into the content from everyone else you follow. This will give you a sense of what to create for your law firm’s content and how it will flow into your follower’s Instagram experience.

How to Set Up a Business Instagram Account
To set up a business account on Instagram for your law firm, if you haven’t already, you will need to download the Instagram app from the App Store, Google Play, or Microsoft Store on your mobile device. You can create a new account using your Facebook account, phone number, or email address.

sign up for instagram

Instagram will allow other users to discover your law firm’s Instagram account based on this information. Therefore, you may want to use a phone number or email address that you know your clients have in their phones as a way to build your Instagram audience.

Next, Instagram will ask for your name and password. On the following screen, Instagram will show you the username they have automatically generated for you. You can use the link they provide to change it to match your usernames on LinkedIn, Facebook, Twitter, and other social networks.

Instagram will then ask to connect with your Facebook and phone contacts to find people to follow on Instagram. You can skip these steps until you are done customizing your profile. That way, when you start to follow your contacts, they will see your completed profile instead of a blank one.

Next, you will add your profile photo. You will need to download your profile photo from LinkedIn, Facebook, or Twitter to your phone’s photo album or skip this step and add it later. Once you are finished, you will be taken to your new profile.

Every new Instagram account begins as a personal account. If you already have a personal Instagram account, you can go to your account settings and tap on the link to switch to a professional account.

Instagram offers professional accounts for creators and for businesses. As a business, you can link your Instagram account to your Facebook page, choose the Lawyer & Law Firm category for your Instagram account, and add public contact information.

How to Customize Your Instagram Profile
The best way to make a great first impression with your law firm’s brand on Instagram is to customize your Instagram profile and publish a few great posts before you begin to connect with your target audience. To customize your Instagram profile, tap on your profile icon in the Instagram app and tap on the Edit Profile link.

edit instagram profile

To upload or change your profile photo, tap on your profile photo or the placeholder image and upload a photo that is at least 180px by 180px. This photo should match the image you use on other social networks so your fans and followers for easy brand recognition.

If needed, edit your name and username to match those used on your other social networks to stay consistent with your law firm’s branding. Then enter your law firm’s website URL.

Next, you will enter a 150-character description of your law firm in the bio. You can use this to simply introduce people to your law firm or to let people know what they can expect from your Instagram profile. Some law firms also use their bio to include disclaimers about advertising, legal advice, and typical results.

How to Add Local Business Details on Instagram
In the public business information section, you can edit the Facebook page linked to your Instagram account and account category. You can also add or edit your law firm’s contact details and edit which contact details appear on your public profile using profile display.

If you include your email and/or phone number in the public business information section, a contact button will appear on your profile. Instagram users who tap on this will be able to email and/or call you from your profile.

If you include your street address on your profile and make it visible, visitors to your profile will be able to tap on it to get directions to your law firm’s office.

entering your lawfirm address in instagram profile

They can also click through to your law firm’s location page if you linked your Facebook page to your Instagram account and if your Facebook page is set as a local business. The information on this page is pulled from what you provided in your Facebook page’s About section such as your business category, price range, website, and phone number.

about section of instagram profile
Instagram users that visit your Location Info can also see the latest photos that have been tagged to your location. This means that anyone on Instagram can take a photo and tag it to your location.

geo tagging your photos

As a part of monitoring your law firm’s social media reputation, you should review the photos that appear on your location info’s top and recent photos regularly. While you cannot remove photos that are tagged with your law firm’s name and location, you can review the photos, reply to comments, and privately contact photo owners as needed.

How to Create Compelling Instagram Posts
Once you have customized your Instagram profile, you will want to publish at least three photos or videos to your account before you start connecting with others on Instagram. These three posts should give your first Instagram account visitors a reason to follow you.

Instagram is all about creating visual appealing posts. Instagram’s ad inspiration page offers ideas on the types of content other businesses are creating to engage their audiences. They also offer three apps that you can use to enhance your creatives.

Layout – Allows you to take two or more photos or videos and organize them into a collage. Get it on the App Store or Google Play.
Boomerang – Allows you to take a burst of photos, which the app will stitch together to play forwards and backward as a GIF. Get it on the App Store or Google Play.
Hyperlapse – Allows you to take a handheld timelapse video without professional camera gear. Get it on the App Store.
You can also start by simply taking great photos using your smartphone’s camera. Or create professional graphics by using tools like Canva that allow non-designers the ability to generate customized images using hundreds of easy to edit templates.

canva for instagram

Suggested photo and video sizes for Instagram posts, as per Instagram Feed Ad design specifications, are as follows.

Square: minimum of 600px by 600px – 1:1 ratio
Landscape: minimum of 600px by 315px – 1.91:1 ratio
Vertical: minimum of 600px by 700px – 4:5 ratio
The maximum image size should be 1936px by 1936px, but you can upload larger and Instagram will resize it proportionally. While you only need the minimum resolution for mobile users, desktop Instagram users will appreciate the maximum image/video size.

Video posts can be up to 60 seconds in length. You can use your smartphone to capture great video too. If you are recording yourself speaking to your smartphone or camera, be sure to invest in a tripod, microphone, and a natural lighting ring. These three pieces of equipment help you create a higher quality video.

Once you have created an eye-catching photo or video for an Instagram post and saved it to your phone’s photo album, you can share it on Instagram.

Go to your Instagram app and tap on the plus icon at the bottom of the screen.

Select the photo or video from your library.

uploading photos to instagram

The icons at the bottom of the photo or video will allow you to remove the square cropping, add Boomerang video features, add a collage layout, or add up to 10 photos or videos into one post as a carousel.

On the next screen, you can edit your media with filters and image adjustments.

Then you will continue to the caption.

writing a caption on your instagram post

Your caption is the text that will appear below your photo or video. It can be up to 2,200 characters long and include up to 30 hashtags. Note that Instagram only displays the first one to three lines of your caption beneath your photo or video. Users will have to tap on the more link to view the rest when scrolling through their newsfeed.

best practices for captions on instagram

This makes the first 35 – 150 characters the most crucial part of your caption. If you want Instagram users to read the rest of a longer caption or follow a call to action, you must encourage them to do so within the first part of your caption.

Save anything that is not a call to action and your hashtags for the latter part of your caption. You can also add your post’s hashtags to the first comment of your post if you have a public Instagram account.

You can research the best hashtags to use by using Instagram search in the app or at instagram.com on your desktop browser. Search results for hashtags will show the number of posts for each hashtag plus related hashtags in most cases.

hashtags in instagram post

By including hashtags, you have the potential to reach the followers of a hashtag plus those who visit the most recent or top posts of that hashtag. You can also boost your law firm’s reputation by making your law firm its own hashtag.

personalized attorney hashtag on instagram

After you have crafted your caption and added your hashtags, you can add your location, and tag Instagram accounts that are relevant to your post. Hashtags, location, and tagged Instagram accounts can help your post gain the popularity to reach the Search and Explore tab of the Instagram app, helping new audiences discover your law firm.

You can let Instagram share the post to your law firm’s Facebook and Twitter accounts. If you haven’t connected your Facebook or Twitter account to your Instagram profile yet, you will need to do so before it can share your post to those accounts.

You can also configure advanced settings for your post, which include the option to turn off commenting. Once finished, you can publish your post on Instagram.

After you publish your Instagram post, you can go back and edit it at any time by visiting the post on the app. Tap on the three dots above the photo or video and use the edit link to edit the caption, add additional hashtags, or modify any other details.

The only thing you cannot change without deleting the post is the photo or video itself, so make sure that is perfect before you publish your post!

40 Examples of Instagram Posts for Law Firms
To get your Instagram started on the right foot, you may need some inspiration. The following are examples of Instagram posts from US law firms that have engaged audiences of over 1,000 followers. We have captured these posts on a desktop browser so you can analyze the use of captions, hashtags, and location tagging on each post.

are shared, the posts have the law firm’s website address for a potential client.best instagram lawyer8
Mekhtijev Law Firm in New York uses their brand color for Instagram Story highlights that cover press releases, closings, reviews, and awards for their law firm. These all make a great first impression for potential clients visiting the law firm’s profile. They can continue through to a collection of bright and bold images of the law firm’s people, places, and behind the scenes celebrations. best instagram lawyer9
Some law firms take a more minimalistic approach to their Instagram profile. As you can see with Baez Law Firm, the less information you include on your profile (the bio, the website link, the address link, etc.), the more your eyes can focus on the Follow, Message, and Contact buttons as well as the three rows of content. best instagram lawyer 10
Of course, unless the visitor knew about your law firm already, they wouldn’t know anything about what services you offer or where to find your website. A simple one line description and your URL isn’t too much of an additional distraction in exchange for a potential client converting from an Instagram visitor into a lead.

Education is a great marketing angle to use for your law firm on Instagram. Lexington Law uses Instagram as a platform for credit education and has built a sizeable audience through the use of Instagram Stories, IGTV, and standard Instagram posts. best instagram lawyer 11
As you can see, there are lots of ways you can approach Instagram marketing for your law firm through the use of standard Instagram photo and video posts, Instagram Stories, and IGTV. Take some time to decide what types of posts you feel best suit your brand and start creating compelling Instagram content for your law firm!

SEO Tips, SEOTips

Local SEO for Real Estate Agents the Ultimate Guide

Originally posted on https://www.jasonfox.me/local-seo-for-real-estate-agents-the-ultimate-guide/

If you are a real estate agent there is no doubt that you have been successful at, invested in or thought about building your online web presence and your local SEO search results.

The idea of having people find you online and give you a call to help them buy or sell real estate sounds amazing.  And there are thousands of brands, SEO, coaches and the like that are constantly telling you that you need to be online, you need a website, you need to blog and be on Social Media.

I know that many of you have tried these things and have not had any success.  For that I apologize.  I am one of those thousands of people that have been telling you this.

I am not saying it does not work… on the contrary I have success with it in my own business.  But like any marketing strategy it takes time and effort.

If you think it is something you would like to incorporate into your marketing strategy then this guide will help get you started.

WHAT IS REAL ESTATE SEO?

…The process of increasing the quality and quantity of your traffic or visitors to your Real Estate Website by increasing the visibility of your real estate website to users of a web search engine, such as Google, Bing and Yahoo. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. Otherwise known as Organic Traffic. Wikipedia

WHAT IS LOCAL SEO FOR REAL ESTATE?

The same as Real Estate SEO but focusing on specific locations rather than just across the entire web.  Making Local SEO much more effective for real estate agents, teams and offices.

In 2016, it was simply putting a location in front of a search term.

Non Local SEO Search Term:

  • Real Estate

Local SEO Search Term:

  • Seattle Real Estate

Since 2016, Google has seen a 92% growth in searches for “best real estate agent,” (Source: Google Data, US, 2018 vs. 2017) and a 61% increase in searches for “homes for sale near me.” (Source: Google Internal Data 2018 vs 2017)

Now Google knows where you are and will find the search term that is located near you.

If you want to rank for the local search terms then you need to tell Google where you are.  It can guess… but it is a robot.  You should probably make sure you tell them.

LOCAL SEO FOR REAL ESTATE SEARCH RANKING FACTORS

local seo search ranking factors

 

WHAT IS GOOGLE MY BUSINESS

It is Google’s way of letting us tell their robots where we are.  Or, what local search terms we should rank for.  If your office is in Seattle.  Then you should have the opportunity to get ranked for search terms with the word Seattle in front of them.

*I can not guarantee that you will rank for your Local Search Terms if you Google Your Business… but,  I can guarantee that will have a better chance if you do.

Google explains their product as:

“Engage with customers on Google for free: With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.”

If you’ve ever typed the name of a business into Google and seen an informative mini overview of the company appear on the right-hand side of the screen, then you’ll have seen a Google My Business profile in action. Essentially, it provides a snippet of information about your company for the user. It should include your name, address and phone number as a minimum requirement.

Google My Business profile for real estate also gives you the chance of appearing in map results. This means that if a user local to your business searches for a real estate business in your area you have a chance of appearing in the map result.

Since the largest percentage of Local SEO Ranking Factor comes from your Google My Business account you should take a few minutes to make sure that it is set-up and optimized.

69 percent of home shoppers who take action on a real estate brand website begin their research with a local term, i.e. ‘Houston homes for sale,’ on a search engine.” National Association of REALTORS®’s recent Digital House Hunt study

Google My Business for real estate is a big deal.  The last 5 clients I have built websites for have not had Google profiles.  According to BrightLocal, “42% of local businesses don’t have their business information claimed”.  I suspect that percentage is higher with real estate agents.

The very first thing you should do if you want to eventually rank on Google for anything is to “Google My Business”.

You can build SEO without it if you really know what you are doing.  But if you really know what you are doing why wouldn’t you?

And now more than ever, “Google is about to revolutionize the way consumers find real estate agents”, according to Inman News.

SEO
search engine, SEO Tips

Top SEO Tips to Remember When Promoting Your Website

Top SEO Tips to Remember When Promoting Your Website

Getting your website online is only the first step. After that, you need to find a way to market your site to get visitors. Promoting your website with SEO is one of the best ways to do this.

With 67,000 searches performed on Google every second, it doesn’t make sense to ignore SEO for your website. But with all the information out there talking about SEO, it can be hard to figure out where you should start. This post will get you started on the right path.

Keep reading to learn six SEO tips that will help you rank your site on Google.

1. Learn What Your Audience Is Searching For

Content is king when it comes to SEO. The problem is, it can be hard to know what topics to write about on your website. That’s where keyword research comes in.

You can use tools like the Google Keyword Planner to learn what people search for in Google. This tool will give you estimates of the keyword search volume every month. Type a word in, and the keyword tool will provide you with suggestions for keywords that you can target.

Use this data to come up with ideas for blog posts. When writing your posts, you can then integrate your keyword and other similar ideas into your post. This will help your website rank for those terms in Google.

2. Make Sure Your Website Is Mobile-Optimized

Mobile internet use has grown by 504% since 2011. That’s a lot of people that are using their phones instead of their computers to browse websites.

If you don’t provide these people with a pleasant website experience, why should Google show them your website in search results? If your site isn’t mobile-optimized, Google will know and bump your site down in the search results.

To optimize your site, you will need to make your website responsive. This means that whenever someone with a small screen size visits your page, they’ll be shown a different website layout that looks good on smaller screens.

Optimizing for mobile also means being sure that mobile users can load your site in a reasonable time. Every second count when it comes to page load time.

The first step is to optimize your images. There are compression tools out there that will lower your image file sizes without ruining their quality. Once you finish this, implement lazy image loading on your site so your visitors can see your website without loading the images at the bottom of the page first.

3. Start Optimizing for Voice Search

Text search has dominated information queries since the internet first started to become popular, but that’s beginning to change. With smart devices starting to get good at understanding voice commands, voice search is starting to become more popular.

Because of that, many of the keywords that you would typically optimize your site for will start going down in value. People don’t type the way they speak, so there will be many new search terms that will take their place.

If you can optimize for these terms before your competitors, you’ll get a leg up on the websites that ignore voice searchers.

4. Don’t Ignore Backlinks

Backlinks have gotten a bad reputation over the past few years. That’s because a lot of webmasters have abused them to rank their websites on Google.

But that doesn’t mean they don’t work, and that you can’t use them to improve the SEO for your website. You can think of a backlink as a vote for your site. The higher the reputation a site has that links to you, the more authority you get for your website.

If you can acquire backlinks from several high authority websites, you can see a boost in your Google rankings.

One way to start acquiring backlinks to your website is guest posting. Search for websites that have a similar following to yours and ask if they accept guest contributions to their website. You’ll write a post for their site and include a link in the content that directs visitors back to your page.

It’s a long process, so don’t be afraid to reach out to SEO services to handle this for you. This is one of the easiest ways to acquire traffic for your website.

5. Optimize Your Page Titles

It’s harder than ever to grab a person’s attention on the internet today. Because of this, you need to give your blog posts and pages captivating titles that will grab a person’s attention.

You can do this in two places: your page title and meta description. The page title should tell the visitor exactly what your page is about. Integrate your keyword into the title for Google, and tell searchers what they’ll learn by visiting your website.

Your meta description gives you a chance to talk a little more about your post. Use this space to connect with a searcher.

What problem are they having? What issues does their problem cause? How does going to your website help their problem?

Optimizing these things will increase your click-through rate on search engines. Google wants to rank relevant content, so increasing this will tell Google that your page is answering the questions that their users have.

6. Optimize for Featured Snippets

Google’s goal is the answer the user’s question. To do this, Google created rich snippets to put at the top of their results to answer the user’s question without going to another website.

These snippets can include anything from definitions to lists of products. Google grabs this information from a website they believe does an excellent job of answering search queries.

Because of this, ranking number one on Google isn’t as effective as it used to be. You can be ranked number five and still have a featured snippet at the top of the results.

To get your website there, take a look at the snippets that are currently ranking and research how the website there is doing it. Try to do this on your site so you can capitalize on the snippet position yourself.

Promoting Your Website With SEO Is Worth It

Yes, SEO is a lot of work. But when you put in the work, you’ll reap the benefits long into the future. Use the tips above to start promoting your website.

If you’re looking to take advantage of your new SEO traffic, you need a plan to monetize your traffic. Head back to our blog to read our latest marketing strategies.

SEO
SEO Tips, SEOTips

5 Must Use Top SEO Tools For Analyzing Your Website

5 Must Use Top SEO Tools For Analyzing Your Website

Website analysis is a key part of Search Engine Optimization or SEO. The main aim of the SEO process is to propel your website towards the top of Google’s search engine results page. But more often than not, SEO professionals experience the analysis part of the process as one that is extremely slow and time-consuming.

For this reason, SEO experts have started using some top SEO tools to help them with their work. In the fiercely competitive world of the internet, the best SEO tools are much in demand. These tools make life much easier for SEO professionals with their whole host of features that are incredibly handy for ensuring successful SEO campaigns.

Let’s take a look at five of the best SEO tools!

Web CEO

Whether it’s managing PPC or SEO campaigns, Web CEO can handle it all. This comprehensive suite packs a lot of punch and it is not merely SEO that Web CEO deals with. This top SEO software has received a lot of plaudits for its sleek user interface. Is your SEO process full of mundane and repetitive tasks? Don’t worry, through its emphasis on automation, Web CEO can take care of those tasks, and much faster too. Get your website ranked in no time with its effective keyword analysis feature, which suggests the optimum keywords for making your site the success it deserves to be.

IBP

iBusiness Promoter or IBP is yet another top SEO software that has garnered a lot of acclaim for itself in the world of SEO. IBP’s software suite aims to perform three major tasks of the SEO process; optimization, promotion, and tracking. IBP’s unique feature is its regular updates, which keeps it in line with changes in search engine algorithms. IBP ensures that your website reaches the pinnacle of various search engines such as Bing, Google, and Yahoo. Has a website that’s just not cutting it? Let IBP tell you the necessary adjustments you have to make.

SEMrush

SEMrush comes to mind whenever there is any discussion regarding the top SEO tools. SEMrush is a favorite tool for SEO analysts. Its analytics reports carry information from various fields of research, such as organic research, advertising research, display advertising, backlinks, video advertising research, and keyword research. Used and approved by over 500,000 users, SEMrush is ideal if you want in-depth information regarding your business’ SEO campaign.

SEO Powersuite

SEO Powersuite is highly talked about SEO software that combines a ton of user-friendly tools for the entire SEO process. SEO Powersuite is the ideal software for those who are comparatively new to the SEO field. You don’t need a lot of experience or know how to handle the SEO Power Suite. It is a cross-platform software and consistently adheres to the changes in search engine algorithm changes. Numerous Fortune 500 companies have been benefited by SEO Power Suite over the years.

SEOProfiler

SEPProfiler packs in tools related to link analysis and building, webpage audits, competitive intelligence, keyword research, web page optimization and social media for outperforming all your competitors to get a prime ranking on search engines. SEOProfiler is a dream software for SEO teams due to its support for multi-user accounts. Well-designed PDF reports can be created using the software too.

Article Source: https://EzineArticles.com/expert/Yash_Pal_Singh/2128387

SEO Company Or SEO Services
SEO Tips, SEOTips

Why Hire an SEO Company Or SEO Services For Online Business?

Why Hire an SEO Company Or SEO Services For Online Business?

Many businesses that are hoping to increase their online presence are hiring an SEO company or using SEO services well to gain every single benefit while achieving their goals.

 

Although attempting to learn SEO yourself is a good idea as well as a tempting one, there are high chances you might implement SEO techniques wrongly because they need months and years of experience.

 

“On the other hand, you can’t let your website in a standby zone yielding no business and income.”

 

The only possible answer one can find is outsourcing a team of SEO experts with the skills and required experience to bring in the best results at affordable rates.

 

The world wide web market has undoubtedly got a boom in online selling and buying, blogging, promotion/marketing, etc. and the race is getting higher with time to be on Google’s first page.

 

Moreover, it is one of the earnest desire of any business person to see his/her website at the top among the competitors of the same business vertical.

 

However, if these reasons are not enough to understand the need for SEO in your online product, then following SEO advantages surely makes it clear Why Hire an SEO Company Or SEO Services For Online Business?

 

TOP Reasons Why SEO Is Important For Your Online Business

What is seen is sold! We have been hearing this for a long time. This five words phrase adequately describes the nature of the online business or the web-tech Thanos sized market.

 

Any SEO company or SEO service provider has one rule, “optimize the site in a way that it clears all the Google norms, let the people come and pay a visit automatically.”

 

Now, if your website is designed qualitatively and present the products or the services around the market prize quantitatively, your chances of becoming a brand increases.

 

But, all this happens if your website is seen by the consumer or customer in a better way. And it is possible if your Search engine rank escalates in a set pattern.

 

BPS IT Services in India is one such SEO company that is currently focussing on increasing the ranks of websites from scratch because we take SEO services seriously due to its five significant advantages.

 

Better traffic, better result:

 

With WordPress, it has become easy to develop a well-designed website; however, if the site is not getting traffic, then it is of no use. The right kind of traffic brings big-time sells where organic should be the only priority. If SEO is done correctly, you stand a chance to be in your targeted audience’s search result.

 

Free keyword audit reports:

 

Every single thing on Google has some rank! The important part is picking out those things according to your business niche that gives a daily chance of being in the search results. An SEO company or freelance SEO service providers work on those things which we call keywords. They use a certain amount of keywords in the landing pages, web pages, URLs, etc. and increase the traffic.

 

Working on keywords and generating organic traffic on your website go hand in hand, their accountability on each other is as same as the winds move the clouds in the atmosphere!

 

Therefore, freelance expert or a well-established SEO company providing SEO services always follow the latest SEO tips and tricks to keep a website in a touch of organic traffic.

 

Content is a game-changer:

Many times, SEO manager or an executive might not know which keywords have better value? What can rank well? Which keyword is the audience’s favorite search query? But, a good content writer does have the ability to work on each kind of popular and LSI SEO keywords to make content rich in information while keeping one eye on the ranking factors.

 

Nowadays, it is difficult to get a better writer, and if you have an SEO company by your side, then it only looks like a solution to each and every problem.

 

Saves time:

If you hire an SEO company, then you have the chance and time to work on the quality of your business products happily. Also, you get the opportunity to learn more about online promotion and digital marketing with the experts of SEO services.

 

Finally, legitimacy is the final perspective:

A client gets the chance to meet all kinds of digital marketing companies influencing the market via SEO. But, it is crucial to understand that a company who use aggressive SEO technique and illegitimate SEO tips and tricks might give you results in weeks or a few months.

 

But, if the process is caught by Google and traffic suddenly dips down, then there one excuse, “It happened due to changes in Google’s algorithm” will be loudly hearable to your ears. Don’t fall for a bad company.

 

Working on SEO need patience and time, thus learning and implementing it yourself can be the biggest challenge in your life.

 

Furthermore, if you have the budget to hire SEO company, then you should go for it as organic traffic generation, keyword auditing, content writing, and following logical SEO process, all are the SEO services that must be implemented at the same time and in a vast manner.

 

Article Source: https://EzineArticles.com/expert/Prashantbairwa_Kumar_Bairwa/727173